Contrary to popular belief, a meta description isn’t a ranking factor. By that, I mean Google doesn’t especially care what your meta description says. But knowing how to write a meta description correctly can really help your website to rank in the search engines and increase traffic to your site.
There’s no denying that PPC can be incredibly beneficial for your online business. It attracts leads to your websites, boosts conversions and increases revenue.
Converting website visitors is simply getting a user to do what you want them to do! For example, a retailer may want a visitor to make a purchase. A B2B service provider may just want the user to get in touch. If your website aims to provide resources, then you may want visitors to read certain material first.
You get the picture – you set a goal and then try to get visitors to reach them.
With several different types of digital marketing at your disposal, you need a clear strategy and find out what’s the best mix of blogs, video and graphics when content marketing? Read more
If you are thinking of using a digital marketing strategy, then content marketing will play an important role, but what type of content does a content marketing agency produce? Read more
It’s coming up to the end of the financial year and businesses are busy planning their budgets for the 1st April onwards. Marketing is, of course, a key component of a business, but how much do I need to spend on marketing? Read more
If you are looking into digital marketing and SEO you will most probably have come across the words ‘inbound marketing’ and ‘content marketing’, stopped for a second and wondered what’s the difference between inbound marketing and content marketing? Read more
Content marketing is a big deal. Within the digital marketing world, content is king – or so the saying goes (actually it’s more of a mantra) but anyway… Statistics show that 91% of B2B marketers use content marketing. Read more
No matter what industry you are in, or how big your company is; sales techniques change and evolve. Sales techniques that worked a few years ago are no longer bringing in new customers. And on top of that, competitors are popping up everywhere with a product or service that mirrors your own.Read more
No matter what type of business you have, having a marketing plan is essential as it allows you to guide your marketing efforts. Marketing Managers like yourself spend so much time crunching the numbers, working out what marketing techniques work and creating a marketing budget. And you do all of this with the end goal of developing a very detailed marketing plan.Read more