No matter what industry you are in, or how big your company is; sales techniques change and evolve. Sales techniques that worked a few years ago are no longer bringing in new customers. And on top of that, competitors are popping up everywhere with a product or service that mirrors your own.
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How Often Should You Review Your Marketing Plan?
No matter what type of business you have, having a marketing plan is essential as it allows you to guide your marketing efforts. Marketing Managers like yourself spend so much time crunching the numbers, working out what marketing techniques work and creating a marketing budget. And you do all of this with the end goal of developing a very detailed marketing plan.
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How Do I Work Out A Digital Marketing Budget?
Other than marketing managers and marketing experts, not many people understand how much money, time and effort goes into a digital marketing strategy. And developing a digital marketing budget is just one of the many daunting tasks we’re faced with as Marketing Managers.
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Do I Need A Blogger Or A Content Marketer?
I don’t remember when I first heard the word blog or blogging, however, I do remember back then it was a ‘weblog’ before it was truncated to blog and I remember it was something that people did in their spare time and was something of questionable value.
What Types Of Content Should A Blogger Create?
I know this sounds like a trick question, but trust me, it isn’t.
Thanks to the fact that we’re exceptionally good SEO and Content Marketers here at GrowTraffic, we’ve just drawn up our content calendar for the first three months of 2019, and we’ve decided to go to basics a little bit.
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How Is Content Marketing Changing in 2018?
More and more, traditional marketing strategies are either going out the window or being saved for the big boys.
Since the big boys obviously don’t need little old me writing their marketing strategy, I’m going to talk to the rest of you, rest of us anyway. How do you compete?
Content marketing has changed the game. Stop swimming and die, or in this case, stop evolving, stop adapting, stop giving great answers, and die. Read more
Guest Post: Digital Marketing Trends That Are Said To Take Off This Year
We may be halfway through the year already (where has it gone?!) but we still love hearing what others think about digital marketing trends in 2018. So when digital marketing writer, Matthew West, asked us if he could share some of his thoughts with our readers we jumped at the chance. Enjoy!
Why Do I Need Words And Pictures On My Website?
As anyone who knows me will tell you, I’m a Words Person. Not a Numbers Person – as my son is keen on reminding me – and rarely even a Pictures Person – if you’re going to stick me in an art gallery, you’re going to have to explain to me what I’m looking at. But give me words – anyone’s words; Shakespeare’s, Duffy’s, Attwood’s, hell, even Val McDermid’s – and I’m in heaven. Read more
Is Content Still King? 3 Reasons Content Still Matters
You might say I should have better things to do with my life, but for the last few years I’ve been blogging about why content is king. It’s been the mantra of we SEO copywriters and content marketers for ages now, despite the intermittent prophecies that the content bubble is about to burst (it might, by the way, but I think we’re safe for now). But is it still true that content is king?
SEO Copywriting Predictions for 2018
Happy New Year!
Having not written a GT blog for some considerable time, I have now been given the honour of writing our first blog of 2018 – and what an honour that is! I know, you’re jealous. I would be too.
And so, as it’s the start of a shiny new year and we’re all feeling positive and looking forward to all the good things that lie ahead (come on; it’s only the second week of January…we’re still positive!), the GT team are going to take it in turns to make some predictions on what this year may have in store for each of our areas of expertise. I know, the world and his dog are doing it, just bear with us…we need the keywords! 😉
So, as copywriting – or SEO copywriting, to be more specific – is my thing, I’m going to give you my predictions for SEO copywriting and content marketing in 2018, based on the questions I’ve most been asked recently. So, whether you’ve been content marketing for years or are a content virgin, you can make sure 2018 will be the year you finally start to grow your business online. Read more