Category

Inbound Marketing

The Law of Unintended Consequences: Part 2

By | Google, Inbound Marketing, Internet Marketing Recruitment, Search Engines, SEO, Thoughts | No Comments

The Content Creation Machine

At the beginning of December, I wrote a little blog post about Google and the Law of Unintended Consequences, a phenomena of which Google seem to be particularly susceptible to. I did promise you a Part 2 to that Part 1 however and, as I am a woman of my word, voila!

In Part 1, I discussed the fact that a lot of Google’s algorithm updates/changes – whilst they do deal with certain issues and advance Google’s goal of providing the searcher with the best search results – nevertheless have unintended consequences, which themselves affect the practicalities of search marketing and the implementation of SEO.

 

The Content Creation Juggernaut

 

One such unintended consequence that has far reaching implications and has greatly shaped the world of SEO lately is the formation of the ever hungry content creation machine. In fact, this is possibly the one biggest factor that rules my life as a Freelance SEO Copywriter; it is both the blessing that acquires work to keep me writing and the curse that chains me to this never ending treadmill of having to constantly create new and interesting online content.

The biggest aspect of SEO now is content creation and it is the one universal piece of advice that we give to every client, no exceptions. Basically, if you want your website to rank highly in the SERPs, whatever your field or business sector, you can no longer just build a lovely shiny new website and then leave it static. Oh no, in this crazy world we currently inhabit, to a greater or lesser degree, you have to regularly generate new, original content and upload it to your site.

You know this, I have written many a blog about this already, but how have we got into this situation?  Read More

Happy (Sort Of) New Year!

By | Inbound Marketing, Internet Marketing Recruitment, Search Engines, SEO, Social Media Marketing, Thoughts | No Comments

Happy New Year and welcome to my first blog of 2015! Now I know what you’re thinking – your first blog of 2015? January’s nearly over, what have you been doing for the past three weeks? Well, unfortunately for me – and GrowTraffic too, as it turns out – I’ve been having a little holiday courtesy of the NHS and your favourite SEO Consultancy’s rankings have taken a bit of a hit as a consequence.

So I’m going to kick off this year’s blog posts with a little look at what has gone wrong and why; but instead of treating you to my usual 1,500 word moan, I’m going to start as I mean to go on in 2015 by putting my Positive Thinking Hat on and we’ll see what we can all learn from this experience. Let’s look on it as group therapy, and then we can pass around the sick bags once we’ve finished.  Read More

Who’s Actually Reading Your Blog?

By | Inbound Marketing, Internet Marketing Recruitment, Thoughts | No Comments

I have both written and read many blogs in my time about how you should tailor your blog posts to your ideal customer, the idea being that you research thoroughly who your core customer base is and then envisage a single customer who embodies all the characteristics of that customer base. Kind of like what the politicians do – talk to ‘Middle England’.  Read More

Facebook Still Beaten In The Traffic Stakes!

By | Google, Inbound Marketing, Internet Marketing Recruitment, News, Search Engines, SEO, Social Media Marketing | No Comments

Shock horror, Google (only the biggest search engine in the world) is still the biggest source of traffic to your website! Well blow me over backwards. ‘So why are you writing this silly and obvious blog post then?’ I hear you cry! It’s because this headline has been haunting my social media feeds over the past couple of days and the need to get up on my soap box has been slowly creeping up on me again. Lucky you!

This particular episode started on Tuesday 11th November 2014, when that old favourite of mine, Matt Southern, wrote a little blog post for Search Engine Journal, called Google News Continues To Drive More Traffic Than Facebook, in which he in turn referenced another blog post on Digiday, called Google News: still a major traffic driver.

Both of these articles are well written and really interesting so I’m not going to spend my time here repeating them, as you’re all perfectly capable of reading them for yourselves. Having said that, in order to give you a bit of context, I will just have to briefly summarise their main points. Read More

How Much Does Copywriting Cost?

By | Inbound Marketing, Internet Marketing Recruitment, Search Engines, SEO, Thoughts | No Comments

I’ve been a Freelance SEO Copywriter for a good while now, touting my services on a number of different platforms, and one of the first questions that I always get asked is ‘how much do your services cost?’. It’s a fact of life and I understand that, for the majority of small to medium business owners, it is often what decisions are necessarily based on. Usually though, if that’s the first question I’m asked, I know that I’ve already lost the contract.  Read More

The Best & Worst Of The Halloween Content Marketing

By | Content Marketing, Inbound Marketing, Internet Marketing Recruitment, Reviews, Social Media Marketing, Thoughts | One Comment

OK, so as most of you obviously already know (as you live on planet Earth) it was Halloween on Friday and that means that not only did you spend most of last night feeling sick, but your social media feeds were also filled with companies making tenuous links between their product/company and the Eve of All Hallows. Well mine were at any rate.

Now, as I am married to a marketer (for my sins) I obviously know how important it is to use key calendar dates to help fill up your blogging calendar – hell, I’ve even written blogs about how important this is – but when I sat down yesterday morning to have a look at the efforts of my fellow marketers and try to think of something inspirational to blog about, I was attacked by a great big scary Halloweeny monstery thingy, who drained me of all motivation.

It wasn’t as if everything that I saw was bad – some of it was good – but most of it was tenuous at best. So, instead of something inspirational, I present you with this. Lucky you.   Read More

5 Good Reasons To Use Freelancers

By | Inbound Marketing, Internet Marketing Recruitment, Thoughts | No Comments

In the interests of fair disclosure, I suppose I should probably state, before we go any further, that you’re probably not going to get a fair and balanced article here: as a Freelance Copywriter, I will admit that I may be slightly biased. Bearing that in mind, I’m about to give you 5 good reasons why hiring freelance copywriters is miles better than wasting all your money on expensive agency copywriters. See, not biased in the slightest!  Read More

For Heaven’s Sake, Please Send Me A Genuine Email!

By | Inbound Marketing, Internet Marketing Recruitment, SEO | No Comments

One of the things that most frustrates me in a morning (well, once I’ve got over the frustration of my husband, my child, running out of milk, the school run and my dog, that is) is mass generated emails. They drive me insane, as they pop up, one by one, in my inbox every morning; “Hi there, we just thought you may be interested in our link building process – we generate 5 million links per week for 50p” etc. etc. – argghhh!

I bet you can guess what I do with them too? I sit down and write a personal reply to each one, explaining to them the error of their ways. Only kidding! They go straight in the bin! As do, I would imagine, 99% of every other email that company has sent out in the same ilk too.  Read More

Vote For GrowTraffic

By | Inbound Marketing, Internet Marketing Recruitment, Social Media Marketing | No Comments

Fuel My BlogGrowTraffic Have Joined Fuel My Blog

In line with our new policy of practicing what we preach, GrowTraffic has joined Fuel My Blog!

Fuel My Blog is a social network for the blogging community; you can not only read our blog but you can also find many other great blogs on almost any subject that interests you. You can even upload your own blog, if you’re also part of the blogging generation.

The great thing about Fuel My Blog is that bloggers are encouraged to make ‘friends’, who can then vote for your blog to boost its profile and increase its readership.

 

Vote For GrowTraffic (Please)

Obviously, we want to increase GrowTraffic’s blog’s readership too, so we’re shamelessly campaigning for your vote to help put the GT blog on the map. If you could spare a moment, then we would be eternally grateful if you could take a moment to sign up to Fuel My Blog and give us your vote.

 

We’ll Pay You Back

To show our appreciation, if you let us know once you’ve cast your vote, then we’ll vote for your blog in return – now you can’t say fairer than that, can you? You can email either Rachel at rw@growtraffic.co.uk or Simon at sd@growtraffic.co.uk.

Thank you so much for your support and stay tuned for more amazing GT blogs! Ha!

5 Steps To Choosing The Right Web Designer

By | Inbound Marketing, Internet Marketing Recruitment, Web Design | No Comments

Designing and building a new website for your business is a tricky process that is frequently underestimated. A few days ago, I published a blog titled The Importance of Hiring a Good Web Designer, which discussed (as the title implies!) why you need to be careful about who you employ to build your new website.

The process, from deciding that you need a new website to seeing that website go live, can be lengthy and sometimes complicated and it is vital that you and your designer can work frankly and effectively with each other. Read More

FREE – The Ultimate Guide To Getting Your Blog Read!

By | Inbound Marketing, Internet Marketing Recruitment, Social Media Marketing | One Comment

Well, we’re finally nearing the end of the road for GrowTraffic’s Blogging Series, The Blogging Blogs, and we’re now at Part 6; no, I can’t believe it either, but don’t worry – after this one we’ll be having a blogging break and looking at some different subjects for a while. Thank god!

In the meantime, we’ve decide to go out on a bang and so, in this final instalment (for now!) of The Blogging Blogs, we’ve worked our little socks off in order to bring you the ultimate guide to making sure that your blog is read. Before you get too over-excited though, you haven’t heard the best bit yet – it’s FREE!

Now we can’t say fairer than that so, without further ado, let’s get on with the show…  Read More

What Are You Blogging On About? II: FREE Guide To Planning Your Blogs

By | Inbound Marketing, Internet Marketing Recruitment, Social Media Marketing | No Comments

Welcome to the second installment of The Blogging Blogs: Part 5. In the last installment, we discussed the importance of choosing your blogging subjects carefully, to ensure that you keep your readership entertained and to make your blog more appealing to a wider audience. As such, we looked at how vital it is to broaden the range of topics that your blog explores and the value that comprehensive planning plays in achieving this.

In today’s installment, I’d like to take a more practical approach and furnish you with some helpful tools that should take some of the hassle out of planning out your blogs; hence, this free guide will take you step-by-step through the process, from initially taking on the responsibility of a blog to having a comprehensive plan for the year. Read More

What Are You Blogging On About? I: ‘The Blogging Bogs’ Part 5

By | Content Marketing, Inbound Marketing, Internet Marketing Recruitment, Search Engines, Social Media Marketing | No Comments

We’re at Part 5 of The Blogging Blogs already: I can’t believe it! It only feels as if we’ve been talking about blogs for 3 years. I do hope some of you reading this are finding these guides useful but, if you’re not, I’d like to stay deluded if you don’t mind, so let’s pretend they’re fabulous!.

Anyway, enough of this silliness; here we go again…

 

Have You Got Something To Say?

One of the hardest things about writing a regular blog is thinking up things to blog about; writing it is the easy part, but coming up with subjects that aren’t going to bore the socks off your readers is tough. Luckily for you, GrowTraffic are here with a 2 part guide to give you some handy pointers.  Read More

New Site On The Block

By | Content Marketing, Inbound Marketing, Internet Marketing Recruitment, News, Search Engines, SEO, Social Media Marketing, User experience, Web Design | 2 Comments

I don’t know if anyone’s noticed or not, but we’ve been very busy here at GrowTraffic over the last few days updating the content on our website and it’s not the only change that’s in the pipeline.

As SEO Consultants who specialise in SEO Copywriting and Content Marketing, we’re acutely aware of how important having the best content on your website is but, unfortunately, we’ve been so busy working on our client’s SEO strategies that we’ve never update the GrowTraffic website for decades. Well, it feels like decades anyway.  Read More

Building Your Brand with Your Blog: ‘The Blogging Blogs’ Part 4

By | Content Marketing, Google, Inbound Marketing, Internet Marketing Recruitment, Search Engines, SEO, Social Media Marketing | No Comments

Well it’s another day and another of The Blogging Blogs from the GrowTraffic team (I bet you were hoping we’d got bored by now, weren’t you?) and today we’re taking a look at how you can use your blog to build and enhance your business’s brand and your relationship with your customers. Don’t worry, this is the last one I’ll do for a few days, I’ll give you (and me!) a blogging break…

As we’ve already established over the last few posts, writing a regular blog post on your website can have so many benefits for both your website and your business that it is sometimes hard to understand why everyone isn’t doing it. Admittedly, there are drawbacks to taking on the commitment of a blog, and we will look at these in more detail in later posts, but for now I’d still like to concentrate on the positives and explore another massive reason in support of the humble blog.  Read More

Blogging Vs Social Media – ‘The Blogging Blogs’ Part 3

By | Google, Inbound Marketing, Internet Marketing Recruitment, Search Engines, SEO, Social Media Marketing, Thoughts | No Comments

Well here we are again lovely people and it’s Part 3 of GrowTraffic’s The Blogging Blogs; so without further ado let’s get on with it…

 

Blogging and Social Media

Love it or hate it, social media is now an unavoidable part of SEO; if you’ve got a website then you have just got to bite the bullet and get social networking in order to promote it. Now we all know that this is a burden most small to medium business owners can probably do without but there are ways and means of easing the burden (most of which I have already discussed in previous blogs).

One such tool that can be used hand in hand with social media to promote your website is the humble blog, although a lot of people make the mistake of thinking that they can only manage one or the other, not both. Here we’re going to have a look at how you can market more efficiently, so that your blog incorporates your social media and works harder for your SEO.  Read More

Can Blogging Save Your Website?

By | Google, Inbound Marketing, Internet Marketing Recruitment, Search Engines, SEO, Social Media Marketing | No Comments

Welcome to Part 2 of GrowTraffic’s series about blogging, or The Blogging Blogs, as I’m calling them (it’ll catch on, trust me!). As I mentioned in Part 1, the purpose here is to detangle some of the huge quantities of contradictory advice and information surrounding the world of blogging and this week I’m going to discuss the effect that a good blog can have on your website’s SEO. Read More

Marketing with no budget

By | Content Marketing, Inbound Marketing, SEO, Thoughts | No Comments

Marketing is an expensive business. As a marketer I’ve spent years spending millions of pounds on behalf of business owners in order to promote their businesses for them, however what do you do if you need to do marketing with no budget?

There are plenty of blog posts out there discussing how to carry out your marketing on a low budget but no one seems to be talking about marketing without a budget, yet this is something a lot of small businesses and startups face every day. Read More