How to Use Twitter To Build Brand Integrity

An organisation has to be able to present itself in a more human manner in order to generate a more appealing perception to the general public. Senior execs who regularly interact with your business’ clients and customers can add significant value to your business marketing strategy through Twitter.

Social media has become far more important and an seo consultant I recognize it’s time for me to start informing people about the benefits to their search engine optimisation from the use of Twitter.

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Why is duplicate content wrong?

I’m working with a client that publishes a number of magazines, they’ve been working in the offline sphere for a good number of years, they are expect at what they do in that sector however they are moving further and further into the online space and there are some issues arising with processes, knowledge and staff resistance. As a freelance seo consultant, I’ve seen this type of thing many times, change is always hard and it’s important to take the staff with you and empower them. I recently sent through an email to explain why duplicate content is a bad idea, this is an adapted version. Read more

Will future SEOs be Journalists?

When I first started dabbling in SEO I did so from a journalistic point of view. Let me take you back a decade or so to explain. I was working for a company called Campbells Commercial Vehicle Marketing Group, a fresh faced, spotty youth straight out of uni.

Campbells’ carried out marketing, mainly for multinational businesses selling vans and trucks as well as accessories for those kind of vehicles. They marketed in a very traditional manner, mainly direct marketing, data marketing, market research through a call centre. Not long after I arrived they decided to launch a monthly trade magazine and before you knew it I was a full time marketer and a part time trade journalist. Getting a van every week full of fuel and being sent to vehicle press launches was pretty amazing. Read more

Why Google Dislikes Blog Networks?

This is the next SEO technique that Google appears to be going after (or has gone after big style in the last couple of months). A blog network is a group of blogs – normally bog standard wordpress installs, with basic wordpress templates and lots of content. Generally this content is generated explicitly for the purposes of creating links back to a website. Read more

What is Inbound.org?

Found a lovely site from Rand from Moz and Dharmesh from HubSpot, if you’re interested in the sphere of seo and inbound marketing then I’d suggest you have a look at what’s happening over there – this is a place that people like me and others put the things that interest them, not only that if you’re interested in this sphere I’d suggest Inbound.org is the place to go to see what the inbound marketing community think is interesting at the moment. Read more

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est. 2009

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