Special offers and discounts can be great for your business. 90% of online consumers search for a discount before they purchase and 66% of consumers try out a new service or product on the basis of an offer and spend more.
However, if your business has small margins, running loss-leader campaigns can be dangerous. So, is it ever worth doing special offers?
Running a special offer has pros and cons. And as a business owner or marketing manager, it can be tricky to know whether or not special offers are worth it. Read more
If you’re wanting your consumers, people, to really love your brand, then it’s essential they feel a connection. This connection is what creates brand loyalty, it ultimately grows into your target market being invested in your every move.
Thinking of digital marketing, we think of the company or employers’ brand and presence to persuade people to purchase the goods or services you provide.
One avenue that goes under the radar is the invaluable potential to promote the overall brand: your employees.
They’re the people who make your brand feel human.
FFS Thinking About Long Term Marketing
For this week’s Friday Facebook Session, we looked at long term marketing and discussed our top five tips for planning your long term marketing strategy. Long term marketing refers to the marketing plan you make for your business that covers the future of your business.
In this blog, we’re going to outline the best long term marketing tactics and share our tips for how you can make a success of your long term marketing strategy. Read more
Instagram and Facebook are more than just social media platforms. They are great tools to help you improve your business and reach out to potential customers. For years now social media platforms like Facebook and Instagram have been dedicated to helping their users get their businesses off the ground. Now they are planning on improving the way you can use affiliate content and helping you make more income from your posts.
Selling online has never been easier. The rise in social media created unparalleled growth in e-commerce businesses. However, this ease of online selling means there will be plenty of businesses out there providing the same products or services as you. So, if you want to sell online, you need to be ahead of the game. Read more
Local councils and authorities rarely have a well thought out marketing strategy. And very few use SEO (search engine optimisation) to their advantage. Read more
In this GrowTraffic blog, we focus on writing a value proposition for a tech brand and outline how it can help with SEO. Read more
