infographic showing how to convert website visitors
5 Tips For Converting Website Visitors

Converting website visitors is simply getting a user to do what you want them to do! For example, a retailer may want a visitor to make a purchase. A B2B service provider may just want the user to get in touch. If your website aims to provide resources, then you may want visitors to read certain material first.

You get the picture – you set a goal and then try to get visitors to reach them.

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How To Challenge Your Digital Marketing Agency To Get Better Results
How To Challenge Your Digital Marketing Agency To Get Better Results

As a business owner or marketing manager, there will likely come a time when you’ll have to get a digital marketing agency involved to help you achieve your business’ objectives.

If you have chosen the right digital marketing agency you are going to amplify your message no end and really increase the ROI of your marketing output but the thing is if you’ve not chosen the right digital marketing agency you are likely to just waste your money. The point about this is it’s your responsibility. You chose the digital marketing agency and just like with your staff, it’s also your responsibility to get the most out of them. Read more

What Does Google’s Passage Indexing And Natural Language Processing Mean For The Future Of SEO?
What Does Google’s Passage Indexing And Natural Language Processing Mean For The Future Of SEO?

With almost every update released from Google, we seem to hear more about the search giants move towards the understanding of speech patterns and away from creating content for bots. And in some ways, this should be liberating for SEO consultants and digital marketers because it means we can focus on the user more, which is what we’re always taught to do as marketers.

Google is going to start ranking passages in search results rather than mainly ranking pages. This means that Google will now be able to surface and serve passages from content and include it in the SERPs if they think it best suits the search query, even if that passage isn’t what the page is about. This is the important bit. Read more

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est. 2009

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