Converting website visitors is simply getting a user to do what you want them to do! For example, a retailer may want a visitor to make a purchase. A B2B service provider may just want the user to get in touch. If your website aims to provide resources, then you may want visitors to read certain material first.
You get the picture – you set a goal and then try to get visitors to reach them.
There are many conventional methods to boost your SEO ranking. The most common ones include posting blog content, using pay-per-click advertisements, social media marketing, etc. One of the less known but functional ways to boost your SEO ranking is to use explainer videos. Read more
Selling…it’s become a bit of a dirty word on social media, hasn’t it. Every business owner tries to engage with their audience in the hope they will buy something but many are scared to go right in there with posts that are too ‘salesy’.
The Google Knowledge Graph is part of Google’s SERPs, they use it to enhance the results by including elements that wouldn’t ordinarily be returned for a query or by pulling out a specific response that deals with the query particularly well. Read more
As a business owner or marketing manager, there will likely come a time when you’ll have to get a digital marketing agency involved to help you achieve your business’ objectives.
If you have chosen the right digital marketing agency you are going to amplify your message no end and really increase the ROI of your marketing output but the thing is if you’ve not chosen the right digital marketing agency you are likely to just waste your money. The point about this is it’s your responsibility. You chose the digital marketing agency and just like with your staff, it’s also your responsibility to get the most out of them. Read more
If you are responsible for the SEO of a website, you may have noticed that Google sometimes announces algorithm updates. Read more
With almost every update released from Google, we seem to hear more about the search giants move towards the understanding of speech patterns and away from creating content for bots. And in some ways, this should be liberating for SEO consultants and digital marketers because it means we can focus on the user more, which is what we’re always taught to do as marketers.
Google is going to start ranking passages in search results rather than mainly ranking pages. This means that Google will now be able to surface and serve passages from content and include it in the SERPs if they think it best suits the search query, even if that passage isn’t what the page is about. This is the important bit. Read more
Google has launched a new service for those who create podcasts enabling you to dig into your listener analytics. Google Podcasts Manager will show you how well your podcast is performing in Google searches.
If you want to gain business through your website, you need to rank high on Google and other search engines (preferably on the first page!). However, without a solid SEO strategy, your website won’t rank. But I’m sure you know all of this already. Read more
To put it simply, the difference between local SEO and normal SEO is this – normal SEO allows you to increase the visibility of your website on a national and even global scale, whereas local SEO allows you to target search users in your area. Read more
