To put it simply, the difference between local SEO and normal SEO is this – normal SEO allows you to increase the visibility of your website on a national and even global scale, whereas local SEO allows you to target search users in your area. Read more
How Stressful Is Digital Marketing?
I’ve been working in marketing for the two decades and most of that has been digital marketing. I love it. But from time to time it can get on top of me. If you work in digital marketing or you’re considering working in digital marketing it makes sense you would want to know how stressful it can be. Read more
Facebook Users Hate The New Interface
Facebook is in the process of rolling out a new user interface but it appears the users really do hate what they’ve done. And it’s not just grumblings, for a lot of users, this appears to be the last straw, with many of them threatening to completely leave Facebook for good. Read more
How Should Tech Companies Market Themselves Online?
Having an online presence is crucial for any business, but more so for a tech company. Read more
How To Manage The Relationship With Your Digital Marketing Agency
Ever wondered why you bothered hiring that digital marketing agency? Why you didn’t have any success with campaigns or maybe you’re feeling a bit ripped off by it all?
We hope you haven’t experienced any of that but sadly it does happen to some marketers or business owners and there is usually one reason why…the relationship was bad.
How Should Marketers Deal with Senior Management?
If you aren’t getting through to management in a way that fills them with confidence, either in you or the marketing function, then it might be time to take a look at how you are communicating or, if you’re communicating the right things.
Should You Be Part Of The Brand Police Or A Brand Guardian?
I’ve been working in marketing for the best part of two decades. For much of that time, I would tell you I knew best in regards to the look/feel and tone of those brands. When it came to it, I wrote the creative briefs, I brought in the designers, agencies, freelancers etc. For most things, I signed off everything that could affect a brand, before it got to a director, for final sign-off. I was the Brand Police.
I’d have signed off – or at least ensure sign off on what I wanted – on everything from the colours in the brand pallet, to the tone of voice of the copy, to the images we used in the advertising. I’d even do training with the sales team and customer services team to teach them how to speak in the brand’s unique character. And there’s nothing a sales team hates more than being told how to speak to a customer by a marketer, who never picks up a phone to speak to a customer! Around five years ago all that changed. It was around that time that I started to see myself as the Brand Guardian. Read more
How Should Businesses Show Black Lives Matter To Them?
The death of African American George Floyd under the knee of a white police officer in the US has triggered rounds of protests throughout the USA and in other parts of the world. Brands around the world are trying to find their voice in this issue and there has been some painful missteps and too much awkward silence from some of the worlds’ biggest brands. Read more
Are There Going To Be Lots Of Redundancies In Marketing After The Lockdown?
We all know when there’s a downturn, marketing should be the thing businesses redouble their efforts on, so they build-out of the downturn. I say “we all know it” because in reality for many businesses marketing is the first thing to go. And that got me wondering if there are going to be lots of redundancies in marketing after the lockdown. Read more