Category

Search Engines

How to optimise your organic click through rate

How To Optimise Your Organic Click Through Rate

By | Google, Search Engines, SEO | No Comments

Most people who have had some kind of experience with digital marketing over the ten or fifteen years have probably heard of Click Through Rate (CTR), but most people would equate it to Pay Per Click search marketing such as Google Ads rather than with SEO. However, SEO consultants take organic click through rate very seriously and you should too. This is why. Read More

How to use seo as a sales channel

How To Use SEO As A Sales Channel

By | Google, Search Engines, SEO | No Comments

The rich and complex opportunities of the online world make life easier and harder at the same time. With so many channels, platforms, devices, and content formats, there’s a level of creative flexibility that we could barely have imagined just ten years ago. That’s great. The problem is the inevitable analysis paralysis — when you’re free to do anything, how can you pick something?

You could put all your chips in the PPC basket, flooding the digital landscape with ads spanning Google, Instagram, Facebook, Snapchat. You could run advanced email marketing to build up customer loyalty. You could even take the influencer marketing route to gather referrals from top social media figures — but if you want to succeed in the long run, SEO is your way forward. Read More

How Does Google Rank Websites?

By | Google, Search Engines, SEO | No Comments

Business owners and marketers the world over are trying to figure out how to get their websites to rank better in Google. But it’s important to think about why and how Google ranks websites.

Those websites that appear on the first page for a search query are those that Google considers to be the most important, relevant and ultimately useful to the searcher, for a specific query. Read More

Freelance SEO Consultant

By | SEO

Freelance SEO Consultant Growth GraphMy name is Simon Dalley. I’m a freelance SEO consultant. If your website does not rank highly then it’s not reaching potential customers. In today’s market, even small to medium business owners can’t afford to rest on their laurels; your website needs to work hard and it needs to compete with the best.

If you’re unsure as to how to get your website to rank higher, then you need a Search Engine Optimisation consultant to show you where you’re going wrong and to give you helpful, constructive advice on how to remedy this.

So, if you can’t make head nor tail of the all the advice out there on the net, and if you can’t afford the monthly retainer figure of a company, then you probably need a Freelance SEO Consultant!

Here at GrowTraffic, search engine optimisation is what we do and, with the combined skills of my experience as a search marketing specialist and Rachel’s search orientated copywriting, we pride ourselves on being exceptionally good at it (even if we do say so ourselves!).

Learn more about our SEO consultancy services here.

What Does a Freelance SEO Consultant Do?  

Freelance SEO consultant services mean different things to different people. As search engine optimisation specialists, GrowTraffic will carry out a full audit of your current website to see where it is under-performing or if certain search marketing work could help it achieve a better ranking position.

Once I have analysed your site, I can give you some suggestions on how to improve it or what you could do differently. I look at this from the perspective of a technical SEO consultant as well as considering the offsite requirements – including outreach and link building. Often, I can make some of these changes for you or can complete a contract of work that will improve your position, however, occasionally, you may have to make some of the changes yourself (although I’ll always show you how and are always on the other end of the phone if you get stuck!).

As I work on a freelance basis, you won’t be tied into lengthy contracts and, as I work from home, I don’t have huge overheads to cover. This means that I can bring you the benefits of an expensive agency at my normal consultancy hourly rate.

Getting a freelancer in to take on this side of your web marketing is a big thing, so why not call me on 07411 420740 and we can discuss it in more detail; I’m sure you’ll see how passionate I am are about search marketing.

Creative SEO Consultant

Simon Dalley - Freelance SEO ConsultantDon’t just get in touch if you need someone to work on your search marketing for you; ranking well is about being creative and original, but coming up with tactics can be exhausting and trying things ad hoc can be risky.

With my experience as a digital marketing consultant, I have seen a lot and I know what works and what doesn’t. Why not give me a call if you if you need to speak to someone?

SEO Consultant

More and more, good optimisation isn’t just a case of tweaking things in the background or pointing some links at a website. It’s a case of creating the best possible website for the organisation with the website optimisation consultant needing to work with many stakeholders including website owners, their staff and contributors.

I understand that many businesses approach me because they need an expert to help them grow. However, I passionately believe in giving the businesses I work with the information and tools they need to take on their online marketing themselves. By doing this, I ensure that websites will rank well not just now, but in the future too.

I understand there are a lot of people out there that say they know about marketing and SEO, but I have a track record. All you have to do is search me out on Google and you should see my history in search speaks volumes. Plus if you want to check me out further, take a look at my profile on one of the biggest SEO communities and information websites in the world; Moz, where I’m regularly ranked around 200 in the community of 18,000 contributors.

Contact Me

I’m based in Bacup in Rossendale – which is in East Lancashire – but I don’t just SEO Lancashire businesses websites; I’ve worked as a UK SEO consultant for organisations throughout the UK (and a few further afield!). But wherever you are, I hope you’ll think I offer one of the best SEO consulting company there is!

If you’d like any further information about my work as a freelance seo consultant or would like GrowTraffic to take a look at your website, then please contact me today.

SEO related blog posts

How to optimise your organic click through rate

How To Optimise Your Organic Click Through Rate

| Google, Search Engines, SEO | No Comments

Most people who have had some kind of experience with digital marketing over the ten or fifteen years have probably heard of Click Through Rate (CTR), but most people would…

How to use seo as a sales channel

How To Use SEO As A Sales Channel

| Google, Search Engines, SEO | No Comments

The rich and complex opportunities of the online world make life easier and harder at the same time. With so many channels, platforms, devices, and content formats, there’s a level…

Things to consider when hiring an agency

What Things Should You Consider When Hiring An Agency?

| Content Marketing, SEO, Thoughts | No Comments

Deciding to outsource any part of your business is no easy decision to come to. Your business is your baby; you’ve watched it grow from just an idea into an…

does grammar matter to SEO title graphic

Does Grammar Matter To SEO?

By | Search Engines | No Comments

I was reading an email yesterday from someone who shall remain nameless and it was, quite frankly, terrible.

The sentences were too long, the grammar was incorrect, it read terribly. In fact, it didn’t just read terribly, it was impossible to read. By the time you’d got to the end of one sentence, you’d forgotten what it was all about. Or why you were even there in the first place. Or what your name was.

Now, to be fair, the email hadn’t been written with the intention of being used for any marketing purposes; it was a personal email. In fact, it was technically a HR document, sent with the need to be legally binding.

Nevertheless, it got me thinking about the way people write and what they want their reader to do with that piece of written information.  Read More

5 Scary Halloween SEO Almost Facts

5 Scary SEO (Almost) Facts For Halloween

By | Blog, Content Marketing, Search Engines, SEO | One Comment

It’s Halloween.

I have to write a blog post.

So, because I’m a good content marketer and I know how to link my content to the calendar dates – no matter how tenuous that link may be – I’m naturally going to give you a ‘Scary SEO Facts for Halloween’ blog post.

The trouble is, that whilst you can find loads of such posts already online, they’re not actually that easy to write. Or at least, not without massive caveats.

And you know why that is? It’s because SEO is not a fact based discipline. And that makes it very hard to write a blog about the SEO facts!  Read More

The Top Ten SEO KPIs To Monitor Infographic Title Graphic

The Top Ten SEO KPIs To Monitor (Infographic)

By | Blog, Content Marketing, Google, Search Engines | No Comments

Here at GrowTraffic, we like to position ourselves as the antidote to SEO companies.

We do say that slightly tongue in cheek – we’re not that big headed really – and it’s not that we think we’re a million times better than any other SEO agencies out there (although, we do think we’re a little bit better than a lot of SEO companies out there! Just a little bit.).

No, one of the main reasons we say that we’re different is because of the fact that we give our clients measurable KPIs, so they can assess what we’re doing and how well we’re doing it.

But if you’re trying to do SEO by yourself, or if you’re working with an agency that hasn’t told you what you’re supposed to be watching out for, how do you know which metrics to keep an eye on? Well luckily for you, GT have come up with our handy little infographic on The Top 10 SEO KPIs to Monitor (below), so you can see at a glance what you’re supposed to be checking, why you need to check it, and where.  Read More

Connecting with your customers via SEO

How Do I Connect With My Customers Using SEO?

By | Blog, Search Engines, Thoughts | No Comments

If you are a small business owner working all the hours you can to grow your company, or you are an entrepreneur with some great ideas but no route to market, starting out can be a really tough time.

You have this superb product or service that you know everybody will love, you have an all singing and dancing website that you are truly proud of, you have invested heavily in to your ideas, but you just can’t quite put your finger on why you are not yet reaping the rewards for all your hard work.

It’s demoralising, demotivating and down right frustrating.

This is where you need some magic dust sprinkling to kick start your dreams and ambitions, that one lucky break as they say, could turn your dream in to a reality, your small business in to a FTSE 100, and you in to the next Richard Branson flying your own jet.

Well although SEO isn’t magic dust, it can certainly help to open up your business or your ideas to a global audience, giving you the leg up you were hoping for.

Want to know more about SEO can help your brand? Read on…  Read More

Ahrefs guest blog post

Things I Learned About SEO as a Customer Success Specialist at Ahrefs

By | Blog, Guest Post, SEO | No Comments

Here, at Ahrefs, we firmly believe that the key to building a successful SEO Tool (or any tool for that matter) lies in our customer base itself. Because who else is better to tell you what people who buy your product need?

Obviously, we do some filtering and adjusting. But, nevertheless, we are good listeners, always open to learning something new.

And by providing assistance to our customers, each person on our team feels like they do something bigger than just guiding or answering common questions. Well, the position is called Customer Success Specialist for a reason.  Read More

Website Content, Web Content, Online Content, Blogging, Blog Content, SEO Content, SEO Copywriting, Copywriting, SEO, Search Engine Optimisation Copywriting, Website Copywriting, Good Content V Bad Content, Good Online Content, Good SEO Copywriting

Why Do I Need Good Content On My Website?

By | Content Marketing, Search Engines, Thoughts | No Comments

Now I don’t know if you’ve noticed this or not (it’s not as though I bang on about it much!) but I’m an SEO Copywriter by trade. My job title might be Managing Director now, but having come from a previous life as a freelance copywriter, before I got dragged into the crazy world of GrowTraffic and SEO, copywriting is pretty much what I’m obsessed with.

Which is why all my blogs are about copywriting. You might have perceived the theme?  Read More

Microscope SEO Review

Putting SEO Predictions Under The Microscope – 2018 A Mid-Year Review

By | Content Marketing, Google, Search Engines, SEO | No Comments

 SEO – The Story SO Far for 2018

You know it’s coming to the end of the year when Sports Personality of the Year is on the BBC and the annual reviews start appearing in the tabloids and on social media, whether they are about film releases, the year in politics, fashion hits and misses or generally the stories that made the headlines from January to December are reviewed and make the headlines once more! 

When it comes to Digital Marketing developments however, it’s worth remembering that changes to SEO algorithms moves so quickly and Google updates happen in the blink of an eye, that it’s worth stopping half way through the year to reflect and ensure you’re digital marketing strategies are still on track. 

Want to find out if you are still winning the SEO strategic battle? Find out here in this week’s blog!    Read More

Top SEOs, SEO, Search Engine Optimisation

Who Are The Leading SEOs In The UK In 2018?

By | Search Engines, SEO | 2 Comments

It’s been quite a while since I’ve created a top SEOs blog post, but I consistently get SEO orientated digital marketers reaching out to me to see if they could be included in one of my top SEO lists.

So, let’s get something straight right from the start. The GrowTraffic, TOP SEO list is created using the vaguest of methodologies. There is a bit of science behind it but I’m not going to try to pretend that this is a scientific analysis of who the top SEOs are in the UK. You could probably conclude that this is at best competitor analysis of those competing in the SEO space in Google’s SERPs from a GrowTraffc perspective. Read More

SEO, SEO Infographic, SEO Crib Sheet, Blog SEO, Blogging SEO, SEO Checklist, SEO Crib Sheet, Optimising A Blog Post, Optimising Your Content For SEO.

How Do I Optimise A Blog Post For SEO?

By | Content Marketing, Google, Search Engines, SEO | No Comments

I love copywriting.

Whilst I’m currently the Managing Director of GrowTraffic Ltd (I say ‘currently’ because who knows how long this will last?!? I might win the lottery next week, in which case I’m outta here!) I started off as an SEO Copywriter, so copywriting is kind of my bag.

In fact, if you gave me the option of doing something Managing Director-ish or something copywriter-ish, I’m going to do copywriter things. Hence this blog now.

But even I, as a loyal devotee of SEO copywriting, know that writing your content is only half the battle.

Once you’ve written it, if you want to give it the best chance of ranking (which you do, otherwise what was the point of writing it in the first place?!) then you have to optimise it as you’re uploading it. Forget to do that bit, and you might as well chuck half of your lovely blog post straight in the bin.  Read More

Voice Search

Voice Search – The Evolution of SEO

By | Search Engines | No Comments

Okay so your business is going well, and according to your sales figures, (and quite possibly some SEO analysis),  your website is well optimised and getting plenty of traffic. Customers are buying your products… Hurrayyy, you can relax a little, put your feet up and be pleased you are keeping up to date with technology and business practice in the 21st Century.

Or can you? Have you heard of Voice Search and do you use it? Are customers using it to find you? In this ever changing digital age, Voice Search is the fastest growing search type worldwide, and could put some serious pressure on to the Google search model for the first time since it’s launch in 1997. Want to find out more? Read on!  Read More

Blogging, Blogs, Content Marketing, SEO Copywriting, Copywriting

What Are The Benefits of Blogging?

By | Content Marketing, SEO, Social Media Marketing, Thoughts | No Comments

What Is A Blog?

This week’s blog is about guess what? Blogging!

Which kind of makes sense, seeing as I have been writing blogs for  Grow Traffic for a few weeks now, and I haven’t really understood the benefits, other than to indulge my love of writing for my favourite SEO company, and get paid for the privilege! Win win I say! 

But before we look at the benefits of blogging, who will read your blog, and how to begin if you’ve never ventured in to blogging before but want to get started, we need to look at what actually is a blogRead More