Now I don’t know if you’ve noticed this or not (it’s not as though I bang on about it much!) but I’m an SEO Copywriter by trade. My job title might be Managing Director now, but having come from a previous life as a freelance copywriter, before I got dragged into the crazy world of GrowTraffic and SEO, copywriting is pretty much what I’m obsessed with.
Which is why all my blogs are about copywriting. You might have perceived the theme? Read More
You know it’s coming to the end of the year when Sports Personality of the Year is on the BBC and the annual reviews start appearing in the tabloids and on social media, whether they are about film releases, the year in politics, fashion hits and misses or generally the stories that made the headlines from January to December are reviewed and make the headlines once more!
When it comes to Digital Marketing developments however, it’s worth remembering that changes to SEO algorithms moves so quickly and Google updates happen in the blink of an eye, that it’s worth stopping half way through the year to reflect and ensure you’re digital marketing strategies are still on track.
Want to find out if you are still winning the SEO strategic battle? Find out here in this week’s blog! Read More
It’s been quite a while since I’ve created a top SEOs blog post, but I consistently SEO orientated digital marketers reaching out to me to see if they could be included in one of my top SEO lists.
So, let’s get something straight right from the start. The GrowTraffic, TOP SEO list is created using the vaguest of methodologies. There is a bit of science behind it but I’m not going to try to pretend that this is a scientific analysis of who the top SEOs are in the UK. You could probably conclude that this is at best competitor analysis of those competing in the SEO space in Google’s SERPs from a GrowTraffc perspective. Read More
I love copywriting.
Whilst I’m currently the Managing Director of GrowTraffic Ltd (I say ‘currently’ because who knows how long this will last?!? I might win the lottery next week, in which case I’m outta here!) I started off as an SEO Copywriter, so copywriting is kind of my bag.
In fact, if you gave me the option of doing something Managing Director-ish or something copywriter-ish, I’m going to do copywriter things. Hence this blog now.
But even I, as a loyal devotee of SEO copywriting, know that writing your content is only half the battle.
Once you’ve written it, if you want to give it the best chance of ranking (which you do, otherwise what was the point of writing it in the first place?!) then you have to optimise it as you’re uploading it. Forget to do that bit, and you might as well chuck half of your lovely blog post straight in the bin. Read More
Okay so your business is going well, and according to your sales figures, (and quite possibly some SEO analysis), your website is well optimised and getting plenty of traffic. Customers are buying your products… Hurrayyy, you can relax a little, put your feet up and be pleased you are keeping up to date with technology and business practice in the 21st Century.
Or can you? Have you heard of Voice Search and do you use it? Are customers using it to find you? In this ever changing digital age, Voice Search is the fastest growing search type worldwide, and could put some serious pressure on to the Google search model for the first time since it’s launch in 1997. Want to find out more? Read on! Read More
This week’s blog is about guess what? Blogging!
Which kind of makes sense, seeing as I have been writing blogs for Grow Traffic for a few weeks now, and I haven’t really understood the benefits, other than to indulge my love of writing for my favourite SEO company, and get paid for the privilege! Win win I say!
But before we look at the benefits of blogging, who will read your blog, and how to begin if you’ve never ventured in to blogging before but want to get started, we need to look at what actually is a blog? Read More
Write a blog on Algorithms they said.
What ARE algorithms? I asked?
And, with a heartfelt, ‘sorry it’s a tough one’ …research them, they said.
So, I did, and this is what I came up with.
Now, if like me, you are a complete algorithm virgin, but you want to find out about what exactly are algorithms, it will be worth reading on. Read More
Unless you have been living in a cave for the last ten years, or you have recently landed here from another universe, you will be all too familiar with the way Social Media is the ‘thing’ to increase your personal profile, connect with friends and colleagues, and use as a source of information for anything, from planning days out to emergency plumbers when the boiler is on the blink!
Which begs the question, just how important is social media in growing your business online? Or put another way, can you really afford not to have an online profile for your business?
So, what is this SEO language they all speak of? Who are the speakers of such a complex tongue? Are these people really huddled round Diagon Alley, associates of the Ministry of Magic, purveying some dark art?
Err, in a word, No.
Sorry to dispel the myth, but the language of SEO is not something to fear and it’s certainly not something magical either. Read More
Okay hands up, who knew the world of SEO, (Search Engine Optimisation), was so interesting, informative and on a serious note, imperative to the successful marketing of your business?
That’s right, by maximising your SEO for your company website mean yours is the first website potential customers will come across in a search engine such as www.google.co.uk . Read More
If you’ve got Google Analytics you’ve probably just received an email from Google giving you some information about how they will help you conform to GDPR in Google Analytics.
As anyone who knows me will tell you, I’m a Words Person. Not a Numbers Person – as my son is keen on reminding me – and rarely even a Pictures Person – if you’re going to stick me in an art gallery, you’re going to have to explain to me what I’m looking at. But give me words – anyone’s words; Shakespeare’s, Duffy’s, Attwood’s, hell, even Val McDermid’s – and I’m in heaven. Read More
After the best part of two years of testing, Google has announced they have started the rollout of their mobile-first indexing. They’re going to start first with those websites that follow the best practices for mobile-first indexing, so expect to see some big changes in the SERPs over the next few weeks. Read More
Are you looking for some quick and easy tips to get your website to rank?
Well checking out our Easy Guide to SEO Infographic will be a good place to start!
SEO stands for Search Engine Optimisation. It is the practice of making your website search engine and user-friendly so that it is listed high up in a search engine when a person searches for something.
Unless you’ve been living in a cave for the past 5 years, you might have noticed that there’s been a huge explosion in content marketing recently.
OK, that’s a bit of an understatement. Content marketing is everywhere now, and everyone seems to be doing it. (Which is the very reason I hope you’re doing it too, but that’s another story!) Read More
Staff training is good for business, but is in-house training better than using an agency? Whether they are learning how to carry out their jobs better, learning how to stay safe, or learning a new skill, such as SEO, training improves the experience of employees.
On the 14th February every year there’s a bit of craziness in the marketing departments of most businesses. We go through a stage of thinking if we marry up our unrelated products and services to the annual day of love, we might get some sales or interest.
You might say I should have better things to do with my life, but for the last few years I’ve been blogging about why content is king. It’s been the mantra of we SEO copywriters and content marketers for ages now, despite the intermittent prophecies that the content bubble is about to burst (it might, by the way, but I think we’re safe for now). But is it still true that content is king?
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