If you are new to websites, new to business, or new to SEO you might be asking yourself how you can get a website to rank in Google. And it is a very good question.
How Long Should You Stick To A Marketing Plan Before Changing It?
One of the many benefits of digital marketing is all the various tracking options that are available. So, you can see how well (or not) a marketing plan is going. But, if it isn’t going according to plan, how long should you stick to a marketing plan before changing it?
Do I Have The Right Marketing Mix?
When it comes to marketing, it is all too easy to use a scattergun approach and fling content on the internet like making a casserole with whatever random ingredients you’ve got left in the fridge.
Sure, you will end up with a meal, but will anyone like it? Let’s have a look (at marketing, not cooking, we can do that next week) and answer the question, do I have the right marketing mix?
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Should My Content Marketing Be Made Up Of Evergreen Content?
For SEO experts and content marketers like ourselves, evergreen content is the Holy Grail. That’s not to say other types of content aren’t valuable. We love all types of content.
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Can Marketing Managers Be Trained In SEO?
Here at GrowTraffic, we believe that with the right SEO training, any marketing professional can be trained in SEO.
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What Content Marketing Strategies Work In Different Sectors?
One thing it is pretty safe to say is that content marketing is a good thing and that content marketing with a strategy is even better.
But is every form of content marketing strategy suitable for every type of business and if not, then what content marketing strategies work in different sectors?
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Should My Content Marketing Include News Content?
Anyone who creates content for a website will have seen a story in the news headlines and thought ‘If I can include that on my website, I can bring in huge numbers of traffic!’
But does it work like that? What is Newsjacking? Where have all my pens gone? And should my content marketing include news contact?
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Digital Marketing Agency Vs In-House; Which Is Better For Business?
If you are a Marketing Manager or Director you will be familiar with the age-old question of digital marketing agency Vs in-house. That eternal struggle of balancing your internal staff with your outsource team.
It’s no secret that effective marketers outsource specialist areas, such as design or copywriting, but outsourcing to digital marketing agencies is often thought of as a luxury. After all, anyone can do Facebook, right?
Well, we are here to have a look at the benefits of outsourcing to a digital marketing agency and the benefits of bringing it in house.
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What Do Marketers Need To Know About SEO?
You may have googled this question before, a while ago, read a few articles and added it to your marketing strategy.
But, as Paul McCartney says “In this everchanging world in which we live in” and the marketing world is no exception, so we need to keep up to date. (Also, that is terrible grammar by Paul, but we’ll grant him poetic licence).
So, in September 2019, what do marketers need to know about SEO?
(editor’s note. Top tip, maybe don’t start our blogs by criticising one of the Beatles?)
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