For SEO experts and content marketers like ourselves, evergreen content is the Holy Grail. That’s not to say other types of content aren’t valuable. We love all types of content.
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Here at GrowTraffic, we believe that with the right SEO training, any marketing professional can be trained in SEO.
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One thing it is pretty safe to say is that content marketing is a good thing and that content marketing with a strategy is even better.
But is every form of content marketing strategy suitable for every type of business and if not, then what content marketing strategies work in different sectors?
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Anyone who creates content for a website will have seen a story in the news headlines and thought ‘If I can include that on my website, I can bring in huge numbers of traffic!’
But does it work like that? What is Newsjacking? Where have all my pens gone? And should my content marketing include news contact?
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If you are a Marketing Manager or Director you will be familiar with the age-old question of digital marketing agency Vs in-house. That eternal struggle of balancing your internal staff with your outsource team.
It’s no secret that effective marketers outsource specialist areas, such as design or copywriting, but outsourcing to digital marketing agencies is often thought of as a luxury. After all, anyone can do Facebook, right?
Well, we are here to have a look at the benefits of outsourcing to a digital marketing agency and the benefits of bringing it in house.
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You may have googled this question before, a while ago, read a few articles and added it to your marketing strategy.
But, as Paul McCartney says “In this everchanging world in which we live in” and the marketing world is no exception, so we need to keep up to date. (Also, that is terrible grammar by Paul, but we’ll grant him poetic licence).
So, in September 2019, what do marketers need to know about SEO?
(editor’s note. Top tip, maybe don’t start our blogs by criticising one of the Beatles?)
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The decision stage is the final stage of the buying cycle and the first stage of the sales cycle. In this blog, we’ll explore how to create content for the decision stage of the buying cycle.
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In this blog, we’re going to outline the importance of tailoring your content to each stage of the buyer’s journey. We will highlight the benefits of writing content specifically for the consideration stage and provide tips on how to create content for the consideration stage of the buying cycle.
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Ah, link building. When it comes to SEO, people are always talking about how important link building is (they’re right). And people are often telling you that you should invest in link building (you should of course). But nobody tells you how much to spend on it!
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Ah the good old days, when MTV showed actual music videos, Altavista, people wore boot cut jeans and used Google Page Rank.
This week we will have a look back and answer the question; Did PageRank Change The World?
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No matter what industry you are in, or how big your company is; sales techniques change and evolve. Sales techniques that worked a few years ago are no longer bringing in new customers. And on top of that, competitors are popping up everywhere with a product or service that mirrors your own.
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No matter what type of business you have, having a marketing plan is essential as it allows you to guide your marketing efforts. Marketing Managers like yourself spend so much time crunching the numbers, working out what marketing techniques work and creating a marketing budget. And you do all of this with the end goal of developing a very detailed marketing plan.
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Other than marketing managers and marketing experts, not many people understand how much money, time and effort goes into a digital marketing strategy. And developing a digital marketing budget is just one of the many daunting tasks we’re faced with as Marketing Managers.
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Entrepreneurs and business owners have a lot of tasks to juggle, making it important to prioritize. It’s easy to wonder whether there is long-term value in Search Engine Optimization (SEO), or whether the time is better spent on other tasks.
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TL; DR Yes and No
Keywords are what we put into Google (other search engines are available) to find what we are looking for. For example, if you type “Taco Bell in Bacup” you will get a list of relevant search results.
You won’t find one in Bacup by the way, not yet anyway, the nearest one is in Manchester if there are any Taco Bell fans reading this.
Keywords are also important for businesses too. If inspired by the last paragraph, you have now decided to open a branch of Taco Bell in Bacup, you would want to make sure you appear on or near the top of the search results.
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That top spot on Google is a prize most webmasters covet. As well they should since the number one result gets the lion’s share of all the clicks. In theory, if you do everything correctly in your SEO campaign, it shouldn’t be too difficult to achieve better SEO results.
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“GOOGLE!” he shouted at his laptop at half-past one in the morning. It’s frustrating when you have spent lots of time and money on a shiny new website, but you go to google and well, nobody else has noticed.
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You may have read that the Google core update has caused some sites to lose traffic, and that duplicate content is possibly responsible, so here at Grow Traffic, we thought we would do some detective work and answer the question: Does Duplicate Content Still Matter To Seo?
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So apart from GrowTraffic, I’ve worked as a marketer, marketing manager and head of marketing in several businesses during my sixteen years as a corporate marketer and over those years I’ve had to fight over and over again to get management to buy in and invest in content marketing.
As a marketer, you’ll understand the benefits of content marketing. But how do you go about convincing your senior management team?
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“You can’t teach an old dog new tricks” or so the saying goes. But I disagree. We’re always learning. For those of us that work in the ever-evolving world of digital marketing, we have to learn.
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