Category

Search Engines

Are Keywords Still Relevant

Are Keywords Still Relevant?

By | Search Engines, SEO | No Comments

TL; DR Yes and No

Keywords are what we put into Google (other search engines are available) to find what we are looking for. For example, if you type “Taco Bell in Bacup” you will get a list of relevant search results.

You won’t find one in Bacup by the way, not yet anyway, the nearest one is in Manchester if there are any Taco Bell fans reading this.

Keywords are also important for businesses too. If inspired by the last paragraph, you have now decided to open a branch of Taco Bell in Bacup, you would want to make sure you appear on or near the top of the search results.

Read More
How To Convince Management To Invest In Content Marketing

How To Convince Management To Invest In Content Marketing

By | Content Marketing, Google, Search Engines, SEO | No Comments

So apart from GrowTraffic, I’ve worked as a marketer, marketing manager and head of marketing in several businesses during my sixteen years as a corporate marketer and over those years I’ve had to fight over and over again to get management to buy in and invest in content marketing.

As a marketer, you’ll understand the benefits of content marketing. But how do you go about convincing your senior management team?

Read More
Is UX Important For SEO?

Is UX Important For SEO?

By | Search Engines, SEO, User experience, Web Design | No Comments

When I started out in SEO one things we SEOs knew for certain was the experience of the user on a website had very little to do with the ability of a website to rank in a search engine. Fast forward too many years to mention and user experience or UX, is important for SEO and that importance is growing. So what do you need to consider when how important UX is for SEO?

Read More
Multilingual SEO

How Can I Use Multilingual SEO To Drive More Traffic To My Website?

By | Search Engines | No Comments

Ah, multilingual SEO.

SEO itself is pretty complex. Multilingual SEO? Well, we guess it’s even more complex.

The good news is that it’s also what will set you apart from the competition by opening your website up to, well, the whole world!

Yup, it’s that powerful. Instead of ranking and optimizing for keywords in one or two languages, you’ll be all set to rank for multiple languages.

Read More

What Is The State Of Digital Marketing In 2019 And What Does It Mean For Your Business?

By | Blog, Content Marketing, Guest Post, Search Engines | No Comments

Any business that wants to get ahead and succeed in 2019 and beyond must get to grips with digital marketing. If most of your customers aren’t already online, they soon will be.

Not just that, but businesses must keep up with the latest digital marketing trends so that they don’t fall behind the competition. Digital marketing just doesn’t stay still. It’s always evolving to keep up with technological innovations and changes in consumer behaviour. This naturally means that your digital marketing strategy needs to evolve with it.

Read More
How Can SEO Help My Business?

How Can SEO Help My Business?

By | Search Engines, SEO | No Comments

So, you’re wondering if SEO can help your business? Well, rest assured, you’re not the only one! Every business, both big and small are aiming for a successful online presence, and without an effective digital marketing strategy that includes SEO, your business is likely to be left behind.

Read More
Should My Web Designer Understand SEO Title Graphic

Should My Web Designer Understand SEO?

By | Blog, Content Marketing, SEO, User experience, Web Design | No Comments

Once upon a time, web design and SEO used to be one discipline. They essentially grew out of the same place and, even now, the two skillsets are intrinsically linked.

After all, you can’t be optimising websites for SEO without those websites being built first. And you can’t be building websites with no concern for how they will perform once they’ve been set live (or you shouldn’t be, anyway).

And that’s still as true now as it ever was. So, in answer to the question ‘does my web designer need to understand SEO?’, the answer is, most definitely, yes. Of course they do. It’s blinking obvious that they need to!

Read More