If you want to rank on the SERPs, you need to understand user search intent and optimise for it. And we’re going to help you do it. In this blog, we’ll explain what search intent is, why it is important and how you can optimise your website for it. Read more
Web directories can be useful for your online presence. They’re also pretty useful for local SEO (more on that later). But when it comes to SEO overall, web directories are not as useful as they once were. Read more
In the latest Ask Google Webmasters video, a question was featured about keyword-based top-level domains (TLDs). John Mueller said in the video there aren’t any benefits from featuring a keyword in domain names when someone posed this question:
Does a .jobs domain improve ranking in Google for jobs?
To put it simply, the difference between local SEO and normal SEO is this – normal SEO allows you to increase the visibility of your website on a national and even global scale, whereas local SEO allows you to target search users in your area. Read more
SEOs went into a panic on Monday, when we noticed huge drops to rankings in Google search results. Google has now confirmed it was a bug but not after much initial alarm from the community. Here’s the full story.
Content marketing helps brands to get their message out there, while at the same time improving SEO and growing its digital presence. When considering SEO and how their content marketing efforts can benefit their website’s rankings, many content marketers focus on backlinks and link building. Read more
Over the last hundred years, politicians have been wading into economics and breaking up businesses that have become too big – by becoming monopolies – and lots of laws, regulations and policies have been devised around this. But we’ve entered a new era and in that era, the popular board game we all play once every couple of years wouldn’t be called Monolopy, it would be called Monopsony. Read more
Google announced yesterday that their AMP Validation Tool received an update – it will now validate the Web Story format and the Search Console Performance report will recognize if your AMP document is a Web Story.
We all know that links will help your rankings, and in-content links will help your rankings even more, and that’s why guest posts became a thing. But the question has to be asked is has it been overdone and will guests posts do more harm than good? Read more