Category

Search Engines

Is UX Important For SEO?

Is UX Important For SEO?

By | Search Engines, SEO, User experience, Web Design | No Comments

When I started out in SEO one things we SEOs knew for certain was the experience of the user on a website had very little to do with the ability of a website to rank in a search engine. Fast forward too many years to mention and user experience or UX, is important for SEO and that importance is growing. So what do you need to consider when how important UX is for SEO?

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Multilingual SEO

How Can I Use Multilingual SEO To Drive More Traffic To My Website?

By | Search Engines | No Comments

Ah, multilingual SEO.

SEO itself is pretty complex. Multilingual SEO? Well, we guess it’s even more complex.

The good news is that it’s also what will set you apart from the competition by opening your website up to, well, the whole world!

Yup, it’s that powerful. Instead of ranking and optimizing for keywords in one or two languages, you’ll be all set to rank for multiple languages.

And that means more customers.

Of course, there’s work to be done. In this article, we’re going to simplify things so that you harness multilingual SEO to your advantage. Let’s take a look at what you need to do.

Pick The Right Languages

No, you don’t need to translate your content into every single language on the planet. Instead, you need to decide which regions would be beneficial for your business to target.

Language dictionaries for GrowTraffic blog about Multilingual SEO

Take a look at your Google Analytics to find out where your visitors are coming from. For example, you might be a U.S.-based store that’s getting a lot of traffic from Spain.

Take a look at your social media profiles, too. Where are your followers coming from? Who’s messaging you directly on Messenger?

Pick The Content You Want to Translate

Once again, you don’t have to translate all your content.

Well, you might decide that you want to translate it all, but it’s not necessary.

How come? Because as you go through your content, you’ll find that some of it is redundant and out of date.

First of all, perform a content audit. This will show you which content should be kept and thus translated, and which can actually be cut altogether.

Then, prioritise your highest converting content (that which drives lots of traffic already and leads to conversions). In other words, you should translate this content first before working on the rest.

Consider Subdomains

This is an example of a subdomain:

mysite.com

Here’s one in another language (German):

de.mysite.com

Subdomains are easy enough to set up, but you only really need them if you’re creating separate sites for separate languages. If you go down this route, understand that search engines will then see them as separate sites. However, to make your life easier you might want to create subfolders instead.

A subfolder would look like this:

mysite.com/de

Subfolders are worth setting up if your technical skills are limited. They’ll also save you cash because you’ll only have the one web host and one web domain. However, you should only go with subfolders instead of subdomains if you’re not planning to change your web content or design dramatically.

If you’re already using WordPress, you can use a plugin such asWPMI to help you.

Add Hreflang Tags

Okay, this is where things get a bit complicated …

A hreflang tag uses X as the language, and it needs to be added to your homepage so that Google knows which parts of your site are for which regions.

A hreflang tag looks like this:

<link rel=“alternate” hreflang=“X” href=“http://X.mysite.com/” />

If you have a German version of your website on a subdomain, you’d replace the X with de.

If you need help with language codes, you canfind them here.

Never Translate Using Machines

You might be tempted to use machines (such as a plugin) to translate your website’s content automatically into a different language. However, it’s not recommended as they’re very rarely accurate. Worse still, the user experience is awful. Users will find it hard to understand what you’re saying, they’ll be appalled at the grammar – and they will bail out, which is really bad for SEO.

Google search image for GrowTraffic blog about Multilingual SEO

That said, it’s possible to drive more traffic to your website using automated translations if you then hire a native speaker to smooth things out or invest into adapting high-quality AI solutions. You could translate the text automatically using a machine first, before asking the native speaker to make the corrections.

Do Multilingual Keyword Research

Keyword research is at the heart of good SEO, which basically means that multilingual keyword research is at the heart of multilingual SEO.

If you don’t speak multiple languages, a good rule of thumb is to hire a translator to do the keyword research for you. You’ll have to train them to do keyword research, of course, but once they’re up and running they can optimise your website for international search for you.

They’ll also be able to translate your content on the go, too.

The good news is that multilingual keyword research follows the same process as keyword research in your native language.

Before you do anything, though, it’s well worth taking a look at yourcurrent keywords to make sure they’re even still relevant.

Build Links

Keyword research might be at the heart of SEO, but backlinks are the soul. The more quality backlinks you have, the higher you will rank.

Now that you’re expanding into international markets, the opportunity to grab even more backlinks is right there for you. You can reach out to International bloggers and webmasters, build more relationships, grab more links and rank higher in different languages.

If you’ve already launched link building campaigns before, you’ll know what you need to do. The difference now is that you’ll need to expand your search into international directories and find bloggers whose content is available in different languages.

To this end, you’ll need to work with a translator. Your translator can help you create the perfect pitch, and they can also help with the writing of the content.

Start with languages that are going to benefit you the most. For example, if a lot of your traffic is already coming from Spain, target Spanish bloggers in your niche first.

As a final tip, it’s a good idea to hire a translator and a marketer who is fluent in different languages. A skilled marketer can manage your outreach tasks to a high standard, and they might even bring new tactics to the tabbed you haven’t thought of before, and which work well in their language.

Conclusion

Essentially, multilingual SEO is a case of identifying the languages you need to target, before identifying the content you need to translate.

Then, you need to work alongside translators and marketers to create fresh, exciting content in different languages, while building links from other nations.

It’s going to be an exciting if – at times – complex and ongoing process. Once you’re up and running, you’ll soon start seeing the rewards.

Get In Touch

If you’d like to find out more, then you can contact Aljaz directly via his Twitter profile.

Alternatively, if you’d like help with your Digital Marketing from an award winning Digital Marketing Agency, then you need to speak to GrowTraffic!

About The Author

Aljaz Fajmut is a digital marketer, internet entrepreneur, and the founder of Nightwatch
— search visibility tools of the next generation. Check out Nightwatch blog and follow him on Twitter: @aljazfajmut

What Is The State Of Digital Marketing In 2019 And What Does It Mean For Your Business?

By | Blog, Content Marketing, Guest Post, Search Engines | No Comments

Any business that wants to get ahead and succeed in 2019 and beyond must get to grips with digital marketing. If most of your customers aren’t already online, they soon will be.

Not just that, but businesses must keep up with the latest digital marketing trends so that they don’t fall behind the competition. Digital marketing just doesn’t stay still. It’s always evolving to keep up with technological innovations and changes in consumer behaviour. This naturally means that your digital marketing strategy needs to evolve with it.

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How Can SEO Help My Business?

How Can SEO Help My Business?

By | Search Engines, SEO | No Comments

So, you’re wondering if SEO can help your business? Well, rest assured, you’re not the only one! Every business, both big and small are aiming for a successful online presence, and without an effective digital marketing strategy that includes SEO, your business is likely to be left behind.

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Should My Web Designer Understand SEO Title Graphic

Should My Web Designer Understand SEO?

By | Blog, Content Marketing, SEO, User experience, Web Design | No Comments

Once upon a time, web design and SEO used to be one discipline. They essentially grew out of the same place and, even now, the two skillsets are intrinsically linked.

After all, you can’t be optimising websites for SEO without those websites being built first. And you can’t be building websites with no concern for how they will perform once they’ve been set live (or you shouldn’t be, anyway).

And that’s still as true now as it ever was. So, in answer to the question ‘does my web designer need to understand SEO?’, the answer is, most definitely, yes. Of course they do. It’s blinking obvious that they need to!

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What SEO Specialism Should My Agency Focus On?

What SEO Specialism Should My Agency Focus On?

By | Google, Search Engines, SEO, Thoughts | No Comments

Most people tend to lump SEO together, however, as a marketing tactic, search engine optimisation can be broken out into further subdivisions and this can make it difficult for business owners and marketing managers to understand. Just as you’ll appreciate there are differences between a freelance SEO, SEO consultancies and SEO Agencies, the same is true between SEO agencies. No SEO agency is born equally.

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GrowTraffic Blog Post SEO Copywriting For Voice Search Title Graphic

How Do I Write SEO Web Copy For Voice Search?

By | Blog, Content Marketing, SEO | No Comments

Can you remember when search engines first arrived, way back in the 90s?

Obviously, if you’re one of today’s modern millennials, this event will not even have registered on your radar – you were probably still in nappies back in the 90s.

However, for those of us who are slightly older (should we say 30-something, to be kind?), the arrival of the first search engines was an important step. For those of us who later went on to become SEOs, it was a seminal moment. Well, it would have been, if we’d been paying attention at the time.

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Is SEO Important For Web Design?

Is SEO Important For Web Design?

By | Google, Search Engines, SEO, User experience, Web Design | No Comments

SEO or search engine optimisation is the practice of impacting a website’s ranking in SERPs to try to increase qualified traffic to a relevant page whereas web design is the process of creating a design that can then be turned into a website. On the face of it these are two very different types of activity, however, in reality, the two are so intertwined that every web designer should be highly literate in SEO and every SEO consultant should have a strong understanding of UX and design.

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What's The Difference Between An SEO Agency & An SEO Consultant

What’s The Difference Between An SEO Agency & An SEO Consultant?

By | Google, Search Engines, SEO | No Comments

So you probably want to get more traffic to your website and increasing your rankings in Google is going to be one of the first places to start. If your business has been around for virtually any length of time, it’s more than likely that you already have some kind of website and that website probably already has had some search engine optimisation carried out on it and perhaps had some offsite work carried out as well. The thing is you’re going to want an expert in search engine optimisation to work on your website if you really want it to rank effectively and generate traffic through search.

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