Entrepreneurs and business owners have a lot of tasks to juggle, making it important to prioritize. It’s easy to wonder whether there is long-term value in Search Engine Optimization (SEO), or whether the time is better spent on other tasks.
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TL; DR Yes and No
Keywords are what we put into Google (other search engines are available) to find what we are looking for. For example, if you type “Taco Bell in Bacup” you will get a list of relevant search results.
You won’t find one in Bacup by the way, not yet anyway, the nearest one is in Manchester if there are any Taco Bell fans reading this.
Keywords are also important for businesses too. If inspired by the last paragraph, you have now decided to open a branch of Taco Bell in Bacup, you would want to make sure you appear on or near the top of the search results.
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That top spot on Google is a prize most webmasters covet. As well they should since the number one result gets the lion’s share of all the clicks. In theory, if you do everything correctly in your SEO campaign, it shouldn’t be too difficult to achieve better SEO results.
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“GOOGLE!” he shouted at his laptop at half-past one in the morning. It’s frustrating when you have spent lots of time and money on a shiny new website, but you go to google and well, nobody else has noticed.
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You may have read that the Google core update has caused some sites to lose traffic, and that duplicate content is possibly responsible, so here at Grow Traffic, we thought we would do some detective work and answer the question: Does Duplicate Content Still Matter To Seo?
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So apart from GrowTraffic, I’ve worked as a marketer, marketing manager and head of marketing in several businesses during my sixteen years as a corporate marketer and over those years I’ve had to fight over and over again to get management to buy in and invest in content marketing.
As a marketer, you’ll understand the benefits of content marketing. But how do you go about convincing your senior management team?
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When I started out in SEO one things we SEOs knew for certain was the experience of the user on a website had very little to do with the ability of a website to rank in a search engine. Fast forward too many years to mention and user experience or UX, is important for SEO and that importance is growing. So what do you need to consider when how important UX is for SEO?
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Ah, multilingual SEO.
SEO itself is pretty complex. Multilingual SEO? Well, we guess it’s even more complex.
The good news is that it’s also what will set you apart from the competition by opening your website up to, well, the whole world!
Yup, it’s that powerful. Instead of ranking and optimizing for keywords in one or two languages, you’ll be all set to rank for multiple languages.
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If your paying an SEO agency to help your website rank higher in search engines, it’s only natural that you want to know what they’re doing and what you’re getting for your money.
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Any business that wants to get ahead and succeed in 2019 and beyond must get to grips with digital marketing. If most of your customers aren’t already online, they soon will be.
Not just that, but businesses must keep up with the latest digital marketing trends so that they don’t fall behind the competition. Digital marketing just doesn’t stay still. It’s always evolving to keep up with technological innovations and changes in consumer behaviour. This naturally means that your digital marketing strategy needs to evolve with it.
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It’s a good question! And the answer is yes, of course you should. In fact, you probably need paid social media marketing more so now than ever before!
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Don’t worry we’ve all been there… You’ve invested your time into keyword research and identified the best keywords for your website and now you’re not sure if these keywords are still relevant?
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If you’re wondering if an SEO agency is any good you are probably either thinking about signing a contract with a new SEO agency or you are considering how good your existing SEO agency is.
So, you’re wondering if SEO can help your business? Well, rest assured, you’re not the only one! Every business, both big and small are aiming for a successful online presence, and without an effective digital marketing strategy that includes SEO, your business is likely to be left behind.
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It was always going to be a tough job to extricate the UK from the EU and as Brexit deadlines come and go, so it is proving to be. But how will Brexit affect SEO?
If you’re a business owner or a marketer thinking about working with a blogger you need to be sure you ask the right questions before hiring them so you can ensure you’ve got the right person for your blog. But what should you ask a blogger before you start working with them so you can be confident they’ve got what it takes?
The internet has come a long way since its humble beginnings. There was once only one website dedicated to explaining the World Wide Web project. The computer it was hosted on was in CERN and it had a hand-written sticker on it saying “This machine is a server. DO NOT POWER IT DOWN!!”
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Once upon a time, web design and SEO used to be one discipline. They essentially grew out of the same place and, even now, the two skillsets are intrinsically linked.
After all, you can’t be optimising websites for SEO without those websites being built first. And you can’t be building websites with no concern for how they will perform once they’ve been set live (or you shouldn’t be, anyway).
And that’s still as true now as it ever was. So, in answer to the question ‘does my web designer need to understand SEO?’, the answer is, most definitely, yes. Of course they do. It’s blinking obvious that they need to!
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I don’t remember when I first heard the word blog or blogging, however, I do remember back then it was a ‘weblog’ before it was truncated to blog and I remember it was something that people did in their spare time and was something of questionable value.
So, you are thinking you might want to engage an SEO agency to improve your rankings in search engines? Or maybe you have an SEO agency already but aren’t sure what they should be doing.
Well you have certainly come to the right place (we’re award winning, don’t you know!).
But how does an SEO agency improve rankings?
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