Over the last few weeks, I’ve been doing a lot of thinking about how blogs work from an SEO perspective and one of the core things I’ve been experimenting with recently is length. Specifically looking at blog word count.
There’s quite a lot of information out there about how long a blog should be and it’s something I’ve been experimenting with recently. Read More
Often in SEO, we discuss the issue of duplicated content. It’s something that many people working in the realm of digital marketing and copywriting are aware of, however, what do we know about the real impact of duplicated content?
Probably one of the most common myths in SEO is that duplicate content is penalised. Google reads the content of a page from an HTML perspective and when you take into account all the replicated elements shared between each page including templates etc most of the content on a page appears duplicated to Google. Read More
The way we think about keywords has changed dramatically over the years. However many of us are still guilty of thinking about keywords too much. I think you could probably argue that our focus on keywords is a vestige of the bad old days of SEO and digital marketing. Read More
There’s going to be a huge impact to the way we do business and the way we carry out our marketing activities when The EU’s General Data Protection Regulations (GDPR) comes into force on 25th May 2018. This got me questioning what the implications are for SEO consultants and SEO managers. Read More
I’ve been working in marketing since 2003. I created my first website in 2000. Sometime around 2004 / 2005, I started to get interested in SEO. It was during this time that I was managing a magazine called Professional Van and Light Truck Magazine. It was also around this time that I started noticing the impact promoting press releases had on our website’s rankings. Read More
So put down your snooker cue, grab a pint of Pale Rider, gi’or wi thesen, and read on to see what SEO actually is and why you need it for your business.
Since the dawn of the internet, businesses have been collecting data about our online habits. These organisations have a huge amount of information about us, but Google knows more about you than most. Read More
Every now and then someone says to me that PPC is really expensive and they’d rather go down the route of using SEO to generate enquiries or sales for their business. But as with all things marketing mix orientated, it’s never an all or nothing approach and it’s important to understand where each tactic fits into your plan. Read More
Probably the biggest issue the internet is wrangling with at the moment is the scourge of fake news. But this got me wondering if there is some benefit of fake news to SEO and content marketing. Read More
In a recent ruling the European Union Court of Justice has decreed that hyperlinking could infringe on copyright.
The Dutch publisher of Playboy has won a landmark victory about their photographs being uploaded on a file sharing website without their permission. Read More
Dr Search, AKA Dr Pete has recently released his findings about HTTPS in a blog post detailing data Moz has been tracking in the two years since Google made HTTPS a ranking signal back in August 2014.
The results demonstrate that around 1/3 of all page one results on Google now use the HTTPS protocol suggesting it’s time to get serious about changing to HTTPS if you’ve not already. Read More
I’ve been working in marketing since 2003 and a lot of that time has been spent carrying out search marketing activities. Over the years, when working on the seo of websites we’ve got closer and closer to working on the quality of the content. If you’re managing your own website you’ll have heard about the fabled Quality Content Google suggests makes sites rank in its listings, but as quality is a subjective concept I thought I’d review how to create quality content that will help your website rank. Read More
This week has seen a really interesting change in the way Google’s SERPs are being laid out, seeing Google remove the PPC ads from the right hand sidebar with immediate effect. Read More
The next Penguin update from Google is due out in the next few weeks according to Google’s Webmaster Trends Analyst, Gary Illyes. Illyes made the comment on Google on the 19th January 2016. Read More
The perceived wisdom is to write a blog, get the message out there on social media and get more business, however over the years as a freelance seo consultant I’ve questioned the value of writing blogs purely as a tool for this kind of promotion. Read More
According to the latest search market share numbers released by ComScore on 14th August 2015, Google’s share of the US search market has dropped slightly. Before we all panic and predict the demise of the search giant though, I must qualify that statement by admitting that the fall is not significant; nevertheless, the latest figures do show a loss of ground on Google’s part, to the benefit of its two largest competitors, Bing and Yahoo.
So, let’s take a closer look at the most recent figures and statistics and see what they’re showing us about the performance of the largest search engines globally. Read More
You know what all the advice out there says, write more content to offer something of value and demonstrate to your audience that you’re an expert, but what if you’re not an expert? You might think that if you’re not an expert you have no right in blogging on a subject however over the years I’ve come to believe blogging is the one of the crucial ways in which we can become experts in a subject. Read More
In my capacity as a freelance seo consultant I’m often approached to build links to a company’s website, however word has got round that links aren’t all that they used to be and it’s true that links aren’t what they once were, however I’d argue that not as much has changed as Google or some SEO experts would have you believe. Read More
Both as an in-house marketer and as a freelance seo consultant, over the last 8 years, to a greater or lesser extent, I’ve always included a content marketing strategy in the online marketing efforts I carry out, whether it be to benefit SEO, social media marketing, to include in email marketing, or just to engage more with the audience that hits the website I’m working with. At the start of my time in online marketing nobody called it content marketing, we referred to it as online PR, or just blogging, later it become more sophisticated with other forms of content being included and it becomming more strategic and in the last few years everyone’s been calling it content marketing. Read More
After being the face of Google to the search industry for as long as I can remember, it now appears Matt Cutts has left the search giant to become the Director of Search at Globe Runner.
Matt Cutts Leaves Google
Cutts, who took a break towards the end of 2014, was the Head of Web Spam at Google, having joined Google as a software engineer in 2000. Most of Cutts social profiles still say Head of Webspam so it’s unclear as to how official this is.
In his new role as Director of Globe Runner, Cutts will head up the agency’s Search Engine Optimisation and Paid Search team, with a focus on best practices whilst liaising with the content marketing team.
It appears that he’ll continue to maintain www.mattcutts.com.
This is a major coup for Globe Runner, who will not only benefit from the 15 years insider knowledge of this game keeper turned poacher and no doubt we’ll be hearing a lot more from Cutts on search in the near future as he will likely be able to continue his leading role in the search marketing community.
On the other hand, it does say that he will start work on 1st April – so there is every chance this is just an April fools joke gone out a bit early!
Read more http://globerunner.com/bio/matt-cutts/
#### UPDATE – Matt Cutts is not leaving Google! ####
This evening Matt Cutts has updated his Twitter account with a post as follows:
“Since two different people have emailed me about globerunner.com/globe-runner-w…
Someone is doing an early April Fool’s prank.”
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