Category

Google

How Does Google Rank Websites?

By | Google, Search Engines, SEO | No Comments

Business owners and marketers the world over are trying to figure out how to get their websites to rank better in Google. But it’s important to think about why and how Google ranks websites.

Those websites that appear on the first page for a search query are those that Google considers to be the most important, relevant and ultimately useful to the searcher, for a specific query. Read More

The Top Ten SEO KPIs To Monitor Infographic Title Graphic

The Top Ten SEO KPIs To Monitor (Infographic)

By | Blog, Content Marketing, Google, Search Engines | No Comments

Here at GrowTraffic, we like to position ourselves as the antidote to SEO companies.

We do say that slightly tongue in cheek – we’re not that big headed really – and it’s not that we think we’re a million times better than any other SEO agencies out there (although, we do think we’re a little bit better than a lot of SEO companies out there! Just a little bit.).

No, one of the main reasons we say that we’re different is because of the fact that we give our clients measurable KPIs, so they can assess what we’re doing and how well we’re doing it.

But if you’re trying to do SEO by yourself, or if you’re working with an agency that hasn’t told you what you’re supposed to be watching out for, how do you know which metrics to keep an eye on? Well luckily for you, GT have come up with our handy little infographic on The Top 10 SEO KPIs to Monitor (below), so you can see at a glance what you’re supposed to be checking, why you need to check it, and where.  Read More

Microscope SEO Review

Putting SEO Predictions Under The Microscope – 2018 A Mid-Year Review

By | Content Marketing, Google, Search Engines, SEO | No Comments

 SEO – The Story SO Far for 2018

You know it’s coming to the end of the year when Sports Personality of the Year is on the BBC and the annual reviews start appearing in the tabloids and on social media, whether they are about film releases, the year in politics, fashion hits and misses or generally the stories that made the headlines from January to December are reviewed and make the headlines once more! 

When it comes to Digital Marketing developments however, it’s worth remembering that changes to SEO algorithms moves so quickly and Google updates happen in the blink of an eye, that it’s worth stopping half way through the year to reflect and ensure you’re digital marketing strategies are still on track. 

Want to find out if you are still winning the SEO strategic battle? Find out here in this week’s blog!    Read More

SEO, SEO Infographic, SEO Crib Sheet, Blog SEO, Blogging SEO, SEO Checklist, SEO Crib Sheet, Optimising A Blog Post, Optimising Your Content For SEO.

How Do I Optimise A Blog Post For SEO?

By | Content Marketing, Google, Search Engines, SEO | No Comments

I love copywriting.

Whilst I’m currently the Managing Director of GrowTraffic Ltd (I say ‘currently’ because who knows how long this will last?!? I might win the lottery next week, in which case I’m outta here!) I started off as an SEO Copywriter, so copywriting is kind of my bag.

In fact, if you gave me the option of doing something Managing Director-ish or something copywriter-ish, I’m going to do copywriter things. Hence this blog now.

But even I, as a loyal devotee of SEO copywriting, know that writing your content is only half the battle.

Once you’ve written it, if you want to give it the best chance of ranking (which you do, otherwise what was the point of writing it in the first place?!) then you have to optimise it as you’re uploading it. Forget to do that bit, and you might as well chuck half of your lovely blog post straight in the bin.  Read More

SEO, SEO Checklist, Search Engine Optimisation, SEO Consultant, Website SEO, SEO Marketing, SEO Infographic, Online Marketing, SEO Online Marketing

What Are The Basics of SEO?

By | Google, Knowledge base, Search Engines, SEO | One Comment

How to maximise your SEO

Okay hands up, who knew the world of SEO, (Search Engine Optimisation), was so interesting, informative and on a serious note, imperative to the successful marketing of your business?

That’s right, by maximising your SEO for your company website mean yours is the first website potential customers will come across in a search engine such as www.google.co.ukRead More

Word Count for SEO

How Long Should Your Blog Articles Be For SEO?

By | Content Marketing, Google, Inbound Marketing, Search Engines, SEO | 3 Comments

Over the last few weeks, I’ve been doing a lot of thinking about how blogs work from an SEO perspective and one of the core things I’ve been experimenting with recently is length. Specifically looking at blog word count.

There’s quite a lot of information out there about how long a blog should be and it’s something I’ve been experimenting with recently. Read More

How SEO Consultants Think About Duplicate Content When SEO Copywriting

How an SEO consultant thinks about duplicate content when SEO copywriting

By | Content Marketing, Google, Search Engines, SEO | No Comments

Often in SEO, we discuss the issue of duplicated content. It’s something that many people working in the realm of digital marketing and copywriting are aware of, however, what do we know about the real impact of duplicated content?

Probably one of the most common myths in SEO is that duplicate content is penalised. Google reads the content of a page from an HTML perspective and when you take into account all the replicated elements shared between each page including templates etc most of the content on a page appears duplicated to Google. Read More

Should you become an SEO consultant?

By | Content Marketing, Google, Search Engines, SEO | No Comments

I’ve been working in marketing since 2003. I created my first website in 2000. Sometime around 2004 / 2005, I started to get interested in SEO. It was during this time that I was managing a magazine called Professional Van and Light Truck Magazine. It was also around this time that I started noticing the impact promoting press releases had on our website’s rankings. Read More

Images depicting Sheffield for an article by GrowTraffic, exploring what is SEO, how SEO can help SMEs, and how to choose an SEO consultant.

SEO Consultants in Sheffield

By | Google, News, Search Engines, SEO, Sheffield | 3 Comments

Eh up, me Duck! SEO consultants extraordinaire, Grow Traffic, has arrived in South Yorkshire and its bloomin’ lovely! Sheffield, with its digital credentials, was the obvious choice for us to set up doing friendly SEO and with Rotherham, Doncaster, Worksop, and Barnsley right on the doorstep we are in the centre of a thriving region.

So put down your snooker cue, grab a pint of Pale Rider, gi’or wi thesen, and read on to see what SEO actually is and why you need it for your business.

Read More

Is SEO cheaper than PPC?

By | Google, PPC, Search Engines, SEO | No Comments

Every now and then someone says to me that PPC is really expensive and they’d rather go down the route of using SEO to generate enquiries or sales for their business. But as with all things marketing mix orientated, it’s never an all or nothing approach and it’s important to understand where each tactic fits into your plan. Read More