Google makes changes to its algorithms every week. Some changes are significant, some are small. Many happen without us noticing. But every so often, Google announces the changes before it rolls them out. Read more
Aah Google Analytics! It is a wonderous place full of magic and smiles. Or at least it is for nerds like me. It is the place we go to when we are looking at our SEO KPIs and want to come up with a strategy that is going to blow the competition out of the water and make our clients love us.
Good old John Mueller. Every time Google’s ‘Search Advocate’ opens his mouth, we all jump to attention. This week he has told us that webpages with similar URLs may not be indexed by Google.
This is pretty big. It should change the way you structure your site, especially for local optimisation.
Looking for SEO statistics for 2021? You’re in the right place.
Use these SEO stats to help form the basis of your 2021 SEO strategy.
E-A-T stands for Expertise, Authority, and Trust. They are three factors Google use to determine how much trust should be placed in a website or web page. And it is an extremely important factor in your SEO, web design, and copywriting.
But what is EAT? How can you use it to rank better and win more customers, and why should you care?
Let’s take a deep, yet simple dive into EAT in SEO. (Don’t you just love acronyms? Said no one ever.)
Google has just announced they’ll be making their alternative to cookies available for public testing in the second quarter of the year. Read more
We got word at the weekend from Google’s Danny Sullivan that there was a new ranking feature that started in mid-November called subtopics. Read more
Recently Google’s staff have announced they’ll be forming a new union to come together in solidarity to begin to change their relationships with the tech giant and the direction the company is taking. Read more
Are you looking to add or change the featured image on your business’ Google knowledge panel? Find out how in this blog, where we outline what the Google Knowledge Panel is, how you can claim and how it can benefit you!
Google DeepRank focuses on providing more relevant results to search engine users by picking up on subtleties of language that may have been missed in the past by utilising machine learning technologies to understand the way humans speak. DeepRank allows users to phrase queries in the natural way which they speak, as it no longer ignores stop words which allows it to understand the wider context in which a question may be asked. Read more