What Made Google The Biggest Search Engine
What Made Google The Biggest Search Engine?

Google is, without a shadow of a doubt, the biggest search engine. You’ve probably used it at least once today already. Google is so big and so well know that it’s even in the Oxford English Dictionary as a verb! (Fun Fact: Google was first used as a verb in an episode of Buffy the Vampire Slayer and it became a welcome part of our vocabulary. Is there nothing she can’t do!?)

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What Is EAT in SEO?
What is EAT in SEO?

E-A-T stands for Expertise, Authority, and Trust. They are three factors Google use to determine how much trust should be placed in a website or web page. And it is an extremely important factor in your SEO, web design, and copywriting.

But what is EAT? How can you use it to rank better and win more customers, and why should you care?

Let’s take a deep, yet simple dive into EAT in SEO. (Don’t you just love acronyms? Said no one ever.)

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est. 2009

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