In June and July 2021, Google rolled out a two-part core update. Google rolls out algorithm updates every day to improve the way their search engine works. Read more
Successful SEO (search engine optimisation) allows our target audience to find our website on search engines, such as Google and Bing. Without it, potential customers wouldn’t be able to find our website when searching for the products and services we offer. Read more
Google is, without a shadow of a doubt, the biggest search engine. You’ve probably used it at least once today already. Google is so big and so well know that it’s even in the Oxford English Dictionary as a verb! (Fun Fact: Google was first used as a verb in an episode of Buffy the Vampire Slayer and it became a welcome part of our vocabulary. Is there nothing she can’t do!?)
As of mid-June, Google is going to start the rollout of a new algorithm update, which will prioritise page experience as an important ranking factor. If you want web users to have an enjoyable experience when on your website, you need to be focusing on your websites core web vitals. Read more
Google makes changes to its algorithms every week. Some changes are significant, some are small. Many happen without us noticing. But every so often, Google announces the changes before it rolls them out. Read more
Aah Google Analytics! It is a wonderous place full of magic and smiles. Or at least it is for nerds like me. It is the place we go to when we are looking at our SEO KPIs and want to come up with a strategy that is going to blow the competition out of the water and make our clients love us.
Good old John Mueller. Every time Google’s ‘Search Advocate’ opens his mouth, we all jump to attention. This week he has told us that webpages with similar URLs may not be indexed by Google.
This is pretty big. It should change the way you structure your site, especially for local optimisation.
Looking for SEO statistics for 2021? You’re in the right place.
Use these SEO stats to help form the basis of your 2021 SEO strategy.
E-A-T stands for Expertise, Authority, and Trust. They are three factors Google use to determine how much trust should be placed in a website or web page. And it is an extremely important factor in your SEO, web design, and copywriting.
But what is EAT? How can you use it to rank better and win more customers, and why should you care?
Let’s take a deep, yet simple dive into EAT in SEO. (Don’t you just love acronyms? Said no one ever.)