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How To Convince Management To Invest In Content Marketing

How To Convince Management To Invest In Content Marketing

By | Content Marketing, Google, Search Engines, SEO | No Comments

So apart from GrowTraffic, I’ve worked as a marketer, marketing manager and head of marketing in several businesses during my sixteen years as a corporate marketer and over those years I’ve had to fight over and over again to get management to buy in and invest in content marketing.

As a marketer, you’ll understand the benefits of content marketing. But how do you go about convincing your senior management team?

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Title Graphic for How Do I Use Google Analytics To Monitor My Website

How Do I Use Google Analytics To Monitor My Website?

By | Blog, Google, Guest Post | No Comments

No matter what kind of business you run, Google Analytics is an accurate and sophisticated way to record and measure a wide range of data concerning your website’s traffic, performance, and even user behavior over a certain period of time. Google Analytics automates the metrics, making it ideal for website owners who have a bunch of tasks to carry out and have very little time for collecting data.

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What SEO Specialism Should My Agency Focus On?

What SEO Specialism Should My Agency Focus On?

By | Google, Search Engines, SEO, Thoughts | No Comments

Most people tend to lump SEO together, however, as a marketing tactic, search engine optimisation can be broken out into further subdivisions and this can make it difficult for business owners and marketing managers to understand. Just as you’ll appreciate there are differences between a freelance SEO, SEO consultancies and SEO Agencies, the same is true between SEO agencies. No SEO agency is born equally.

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Links rto demonstrate link building for Blog by SEO agency Grow Traffic

How Much Does Link Building Cost?

By | Blog, Google, Search Engines, SEO | No Comments

If you are a business owner or a regular blogger who wants to reach as many people as possible though your website, it’s really important not to underestimate the value of good search engine optimization  (SEO), and the value this brings through maximizing the traffic to your website.

As part of this SEO, building links to other websites and outreaching to other organisations to reciprocally build links to your own website, is a very good way of driving this traffic and increasing organic growth of visitors and building credibility of your brand.

As well as using keywords, alt-text and meta-tags, (yes we know, it all sounds very complicated – trust us it isn’t; you can read more about the mystical language of SEO here), using link building or outreaching fundamentally support your website to grow the business, and as with anything in digital marketing, means investing time, and sometimes capital, to get the most out of it and achieve the desired results.

So how much does link building cost? Well this can vary wildly, and depends on lots of different variables, but none more so, than the agency you choose to support your digital marketing campaign.

Want to find out more? Read on….

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Is SEO Important For Web Design?

Is SEO Important For Web Design?

By | Google, Search Engines, SEO, User experience, Web Design | No Comments

SEO or search engine optimisation is the practice of impacting a website’s ranking in SERPs to try to increase qualified traffic to a relevant page whereas web design is the process of creating a design that can then be turned into a website. On the face of it these are two very different types of activity, however, in reality, the two are so intertwined that every web designer should be highly literate in SEO and every SEO consultant should have a strong understanding of UX and design.

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What's The Difference Between An SEO Agency & An SEO Consultant

What’s The Difference Between An SEO Agency & An SEO Consultant?

By | Google, Search Engines, SEO | No Comments

So you probably want to get more traffic to your website and increasing your rankings in Google is going to be one of the first places to start. If your business has been around for virtually any length of time, it’s more than likely that you already have some kind of website and that website probably already has had some search engine optimisation carried out on it and perhaps had some offsite work carried out as well. The thing is you’re going to want an expert in search engine optimisation to work on your website if you really want it to rank effectively and generate traffic through search.

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What Types Of Content Should A Blogger Create

What Types Of Content Should A Blogger Create?

By | Blog, Content Marketing, Google, Guest Post, Inbound Marketing, Search Engines, SEO, Thoughts | No Comments

I know this sounds like a trick question, but trust me, it isn’t.

Thanks to the fact that we’re exceptionally good SEO and Content Marketers here at GrowTraffic, we’ve just drawn up our content calendar for the first three months of 2019, and we’ve decided to go to basics a little bit.

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How To Choose An SEO Agency

How To Choose An SEO Agency

By | Google, Search Engines, SEO | No Comments

Like many people, I got into SEO by accident, but that was a long time ago and SEO was a brave new world that most people had never heard of, let alone thought they knew anything about. The market we find ourselves in these days is much more mature, competitive and just about every man and their dog seem to argue they know how to do SEO. So how do you choose an SEO agency?

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Learnings from Distilled’s Will Critchlow’s Interview With Google’s John Mueller

By | Google, Search Engines | No Comments

Every now and then there is a post about search which should make every SEO consultant stand up and take notice. Recently, Distilled’s Will Critchlow created one such piece of content when he created a Whiteboard Friday for Moz, about the lessons he learned from interviewing Google’s John Mueller.

The Whiteboard Friday covers a range of topics including Domain Authority, subdomains vs subfolders and a take on using noindex/nofollow. Here’s my roundup and thoughts based on the piece:

John Mueller is the Senior Webmaster Trends Analyst at Google and he’s always prepared to be super helpful when it comes to questions about how Google is treating things differently from a technical SEO perspective.

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How to optimise your organic click through rate

How To Optimise Your Organic Click Through Rate

By | Google, Search Engines, SEO | No Comments

Most people who have had some kind of experience with digital marketing over the ten or fifteen years have probably heard of Click Through Rate (CTR), but most people would equate it to Pay Per Click search marketing such as Google Ads rather than with SEO. However, SEO consultants take organic click through rate very seriously and you should too. This is why. Read More

How to use seo as a sales channel

How To Use SEO As A Sales Channel

By | Google, Search Engines, SEO | No Comments

The rich and complex opportunities of the online world make life easier and harder at the same time. With so many channels, platforms, devices, and content formats, there’s a level of creative flexibility that we could barely have imagined just ten years ago. That’s great. The problem is the inevitable analysis paralysis — when you’re free to do anything, how can you pick something?

You could put all your chips in the PPC basket, flooding the digital landscape with ads spanning Google, Instagram, Facebook, Snapchat. You could run advanced email marketing to build up customer loyalty. You could even take the influencer marketing route to gather referrals from top social media figures — but if you want to succeed in the long run, SEO is your way forward. Read More