We got word at the weekend from Google’s Danny Sullivan that there was a new ranking feature that started in mid-November called subtopics. Read more
Recently Google’s staff have announced they’ll be forming a new union to come together in solidarity to begin to change their relationships with the tech giant and the direction the company is taking. Read more
Are you looking to add or change the featured image on your business’ Google knowledge panel? Find out how in this blog, where we outline what the Google Knowledge Panel is, how you can claim and how it can benefit you!
Google DeepRank focuses on providing more relevant results to search engine users by picking up on subtleties of language that may have been missed in the past by utilising machine learning technologies to understand the way humans speak. DeepRank allows users to phrase queries in the natural way which they speak, as it no longer ignores stop words which allows it to understand the wider context in which a question may be asked. Read more
Back in early 2018, Google made a change to the way we view Google images. As far as Google changes go, it was relatively small. Regardless, it made viewing Google images in full that little bit trickier. And for people who regularly use Google images, this proved to be pretty annoying. Read more
The Google Knowledge Graph is part of Google’s SERPs, they use it to enhance the results by including elements that wouldn’t ordinarily be returned for a query or by pulling out a specific response that deals with the query particularly well. Read more
As a digital marketing agency that specialises in SEO, one of the questions we are most frequently asked is “how long will it take for my website to rank?”.
And, like most SEO questions, it’s a tricky one to answer. Read more
If you are responsible for the SEO of a website, you may have noticed that Google sometimes announces algorithm updates. Read more
With almost every update released from Google, we seem to hear more about the search giants move towards the understanding of speech patterns and away from creating content for bots. And in some ways, this should be liberating for SEO consultants and digital marketers because it means we can focus on the user more, which is what we’re always taught to do as marketers.
Google is going to start ranking passages in search results rather than mainly ranking pages. This means that Google will now be able to surface and serve passages from content and include it in the SERPs if they think it best suits the search query, even if that passage isn’t what the page is about. This is the important bit. Read more