Most people tend to lump SEO together, however, as a marketing tactic, search engine optimisation can be broken out into further subdivisions and this can make it difficult for business owners and marketing managers to understand. Just as you’ll appreciate there are differences between a freelance SEO, SEO consultancies and SEO Agencies, the same is true between SEO agencies. No SEO agency is born equally.
SEO or search engine optimisation is the practice of impacting a website’s ranking in SERPs to try to increase qualified traffic to a relevant page whereas web design is the process of creating a design that can then be turned into a website. On the face of it these are two very different types of activity, however, in reality, the two are so intertwined that every web designer should be highly literate in SEO and every SEO consultant should have a strong understanding of UX and design.
So you probably want to get more traffic to your website and increasing your rankings in Google is going to be one of the first places to start. If your business has been around for virtually any length of time, it’s more than likely that you already have some kind of website and that website probably already has had some search engine optimisation carried out on it and perhaps had some offsite work carried out as well. The thing is you’re going to want an expert in search engine optimisation to work on your website if you really want it to rank effectively and generate traffic through search.
I know this sounds like a trick question, but trust me, it isn’t.
Thanks to the fact that we’re exceptionally good SEO and Content Marketers here at GrowTraffic, we’ve just drawn up our content calendar for the first three months of 2019, and we’ve decided to go to basics a little bit.
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Like many people, I got into SEO by accident, but that was a long time ago and SEO was a brave new world that most people had never heard of, let alone thought they knew anything about. The market we find ourselves in these days is much more mature, competitive and just about every man and their dog seem to argue they know how to do SEO. So how do you choose an SEO agency?
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I’ve been writing these predictions blogs for years and every year I get somethings right and most things wrong. It’s the unpredictable nature of organic search marketing that keeps us SEO consultants gainfully employed. So take what you’re about to read with a pinch of salt!
Every now and then there is a post about search which should make every SEO consultant stand up and take notice. Recently, Distilled’s Will Critchlow created one such piece of content when he created a Whiteboard Friday for Moz, about the lessons he learned from interviewing Google’s John Mueller.
The Whiteboard Friday covers a range of topics including Domain Authority, subdomains vs subfolders and a take on using noindex/nofollow. Here’s my roundup and thoughts based on the piece:
John Mueller is the Senior Webmaster Trends Analyst at Google and he’s always prepared to be super helpful when it comes to questions about how Google is treating things differently from a technical SEO perspective.
Most people who have had some kind of experience with digital marketing over the ten or fifteen years have probably heard of Click Through Rate (CTR), but most people would equate it to Pay Per Click search marketing such as Google Ads rather than with SEO. However, SEO consultants take organic click through rate very seriously and you should too. This is why. Read More
The rich and complex opportunities of the online world make life easier and harder at the same time. With so many channels, platforms, devices, and content formats, there’s a level of creative flexibility that we could barely have imagined just ten years ago. That’s great. The problem is the inevitable analysis paralysis — when you’re free to do anything, how can you pick something?
You could put all your chips in the PPC basket, flooding the digital landscape with ads spanning Google, Instagram, Facebook, Snapchat. You could run advanced email marketing to build up customer loyalty. You could even take the influencer marketing route to gather referrals from top social media figures — but if you want to succeed in the long run, SEO is your way forward. Read More
When reading about SEO or when speaking to SEO consultants you’re going to hear a lot about making sure you’ve got a high quality website. But what exactly makes a high quality website and what do you need to do to ensure your website is high quality? Read More
Business owners and marketers the world over are trying to figure out how to get their websites to rank better in Google. But it’s important to think about why and how Google ranks websites.
Those websites that appear on the first page for a search query are those that Google considers to be the most important, relevant and ultimately useful to the searcher, for a specific query. Read More
Most people have some questions about SEO. Too many people think it’s all about the dark arts. So I thought I’d pull together the top 50 most frequently asked questions about SEO and their answers. Read More
Backlinks are one of the most important factors in making a website rank in search engines such as Google, but how many backlinks do you need?
The answer isn’t necessarily that straightforward though and it all depends on where you are starting from and what you want to achieve. Read More
Here at GrowTraffic, we like to position ourselves as the antidote to SEO companies.
We do say that slightly tongue in cheek – we’re not that big headed really – and it’s not that we think we’re a million times better than any other SEO agencies out there (although, we do think we’re a little bit better than a lot of SEO companies out there! Just a little bit.).
No, one of the main reasons we say that we’re different is because of the fact that we give our clients measurable KPIs, so they can assess what we’re doing and how well we’re doing it.
But if you’re trying to do SEO by yourself, or if you’re working with an agency that hasn’t told you what you’re supposed to be watching out for, how do you know which metrics to keep an eye on? Well luckily for you, GT have come up with our handy little infographic on The Top 10 SEO KPIs to Monitor (below), so you can see at a glance what you’re supposed to be checking, why you need to check it, and where. Read More
You know it’s coming to the end of the year when Sports Personality of the Year is on the BBC and the annual reviews start appearing in the tabloids and on social media, whether they are about film releases, the year in politics, fashion hits and misses or generally the stories that made the headlines from January to December are reviewed and make the headlines once more!
When it comes to Digital Marketing developments however, it’s worth remembering that changes to SEO algorithms moves so quickly and Google updates happen in the blink of an eye, that it’s worth stopping half way through the year to reflect and ensure you’re digital marketing strategies are still on track.
Want to find out if you are still winning the SEO strategic battle? Find out here in this week’s blog! Read More
I love copywriting.
Whilst I’m currently the Managing Director of GrowTraffic Ltd (I say ‘currently’ because who knows how long this will last?!? I might win the lottery next week, in which case I’m outta here!) I started off as an SEO Copywriter, so copywriting is kind of my bag.
In fact, if you gave me the option of doing something Managing Director-ish or something copywriter-ish, I’m going to do copywriter things. Hence this blog now.
But even I, as a loyal devotee of SEO copywriting, know that writing your content is only half the battle.
Once you’ve written it, if you want to give it the best chance of ranking (which you do, otherwise what was the point of writing it in the first place?!) then you have to optimise it as you’re uploading it. Forget to do that bit, and you might as well chuck half of your lovely blog post straight in the bin. Read More
Write a blog on Algorithms they said.
What ARE algorithms? I asked?
And, with a heartfelt, ‘sorry it’s a tough one’ …research them, they said.
So, I did, and this is what I came up with.
Now, if like me, you are a complete algorithm virgin, but you want to find out about what exactly are algorithms, it will be worth reading on. Read More
Okay hands up, who knew the world of SEO, (Search Engine Optimisation), was so interesting, informative and on a serious note, imperative to the successful marketing of your business?
That’s right, by maximising your SEO for your company website mean yours is the first website potential customers will come across in a search engine such as www.google.co.uk . Read More
If you’ve got Google Analytics you’ve probably just received an email from Google giving you some information about how they will help you conform to GDPR in Google Analytics.
After the best part of two years of testing, Google has announced they have started the rollout of their mobile-first indexing. They’re going to start first with those websites that follow the best practices for mobile-first indexing, so expect to see some big changes in the SERPs over the next few weeks. Read More
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