Category

Search Engines

Learning from the wrong mistakes

By | Search Engines | No Comments

We all make mistakes from time to time and I’ve made some stonkers in my time, (I suppose I will continue to do so until the day I die), but the most important thing is learning from them – this is especially true in the realms of search marketing but is applicable to every walk of life I guess.

When something goes badly in search it tends to trigger a series of unfortunate events and it always feels as though everything is out of control and running away from you and it can be quite hard to track back through what’s happened to undo what’s been done, limit the damage or at least be able to point at what has happened and say to the relevant person this is why this has happened and I’m sorry about it.

When I make a mistake I tend to take it really hard, I spend days (and nights) thinking about what I’ve done worrying about the consequences, re-going over the sequence of events that’s lead it to happen determining what I should have done difficult (beating myself up over and over again), working out how to take things forwards, the different options that I’ve got. Normally at some point I write a list with a new plan. Sometimes this process involves me making emergency prayers! There is always a level of panic then at some point I reach clarity, the moment when I can say confidently this is what I did wrong, this is what I can do to make amends, this is what can never be undone and these are the negative and positive implications of the situation.

The way I deal with the mistakes I’ve made is probably a negative element of my personality that needs to be worked on, however being so (overly) analytical about myself does give me the opportunity to really reflect on what’s going on and I’ve had some major eureka moments along the way.

As search is a process not acting in isolation it can be quite difficult to know what it is that you’ve done or not done and so it’s probably not always worth looking back at the things that have passed you by rather look forward to the strategy for making things better, calming the waters and getting back on with things.

What Goes Up Must Come Down

By | Search Engines, SEO, Thoughts | 4 Comments

GrowTraffic has been sat at position 1 for freelance seo consultant for quite some time now and to be honest I’ve not done a lot to maintain the position, on Sasturday however for the first time in a long time the site dropped to position 3, I had a sneaky suspicion this was going to happen as GT dropped to position 2 for about half a day a week or so ago, this dance is a sure fire indicator that you’re about to be dropped slightly.

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The Changing Face of SERP Signals; Past, Present and Future

By | Search Engines | No Comments

How have Search Engine’s Ranking Signals Evolved?

  1. 1996 – 1999            Rankings based on onpage keyword use and meta data
  2. 1999 – 2002           PageRank and onpage keywords
  3. 2002 – 2005          PageRank, onpage, domain name and anchor text of link portfolio
  4. 2005 – 2009          PageRank, onpage, domain name and anchor text, diversity of linking domains, domain authority and topic modeling

How will search engine ranking signals evolve in the future?

In 2010 we saw the inclusion of Facebook and Twitter signals as ranking factors. In the big hooha between Google and Bing recently, Bing admitteded using click stream data as a ranking signal – this means making the rankings match the sites users actually find and stay on for certain keywords (and Google’s been doing it more subtly for the past couple of years).

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Thinking about copywriting and SEO

By | Search Engines, SEO, Thoughts | One Comment

I’ve been writing copy for years, all my working life in fact, I’ve written copy for ads, I’ve written brochure content, I’ve written articles for magazines and newsletters (at one point I was a part time journalist), press releases and I’ve written a lot of content for websites.

It’s only because the marketing work I did so early on in my career that I’m a search marketer, without that focus on content I may never have had the drive to work with copy.

For years now I’ve been working with people who tell me text is about to be dumped from the internet but at the end of the day it remains. Copy is still an essential element of any website, text and copy are actually becomming more important when you take into account social media marketing.

I hadn’t really mentioned copywriting services through this website however after looking at my skill set I think it’s an important part of what I do, my freelance seo copywriter page is now ranking on the second page of Google, let’s see what a bit of focus on perfecting this page will do. Fingers crossed.

Good content is always the foundation to what I do, it’s what I’ve done all my working life and as such I think it’s important I concentrate on being a marketing orientated copywriting search marketer.

My New Poetry Site Goes Live

By | SEO, Thoughts, Web Design | One Comment

Ok in this masculine world of high flying business, it’s probably not fashionable to admit that from time to time I write poetry!

I realise that my poetry is probably only entry level amateur stuff but I’ve come to think that if I don’t put things out there for people to see, I’ll never be forced to make myself better.

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Plan for 2011

By | SEO, Thoughts | No Comments

It’s about this time of year that I like to come up with a bit of a plan for the year ahead and work out what I would like to achieve, what I’m aiming towards etc.

It’s been a different 2010  for me, mainly as my son was born at the end of 2009 and is now growing up and I’m having to alter how I live my life to fit around him, also my wife has been ill for a lot of the year which has put a lot of emphasis on me role as the provider which means it’s even more important I work out what I want and how I’m going to go about it over the next 12 months.

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Getting Another GrowTraffic Website Live: SEOAuditing.co.uk

By | domains, Google, Search Engines, SEO, Web Design | No Comments

I’ve been thinking about how I can improve the design of GrowTraffic for a while. It needs it, but the thing is I’m a search marketer, not a designer or a developer and although I can build a website I feel there is a quality about the GrowTraffic design that reflects what it is I do as an SEO.

Instead of changing the design of GrowTraffic I decided that I would experiment first with another website, I bought a domain and started the building process.

SEO Auditing

I decided that I would create a website about a specific element of the SEO process and that’s why I bought seoaudting.co.uk – it’s built in WordPress and built using a theme I found on the internet that’s relatively similar to the GrowTraffic layout just a bit more up to date.

Check out my new SEO Audit website at seoauditing.co.uk.

Building on your strengths

By | PPC, Search Engines, SEO, Thoughts | No Comments

I try and take a step back on a regular basis and ask myself what have I learned about myself from the things I’ve just done. It always surprises me that people are happy to plod on allowing themselves to get into the same situations where they have to make the same mistakes because they haven’t learned anything about themselves from their experiences.

Gnoshi Seauton

The ancient Greeks had a saying and although the  spirit of the original meaning is lost to time, Gnoshi Seauton or Know Thyself still resonates with me today. I remind myself of this on a daily basis, whatever I do I approach it from a situation of how I will best cope with it, where it is likely to test me and how it is likely to enable me to develop, both professionally and personally.

Agency vs. In-house Marketing

I’ve worked for agencies and I’ve worked client side and it’s fair to say that when I’ve found myself in the position of a client side role I’ve hated it. There are a couple of reasons, firstly I love the variety that working a number of different projects brings, this gives me loads of opportunity to develop and hone my skill set, f I can do it in one industry I can do it anywhere. The second reason I prefer agency work is that I like being in the role of being an industry expert, maybe this is an ego thing, but I think it’s good to have that ego sometimes, I make the things happen through my advise and strategy. There is no real difference as to where this advice goes to a client or to a marketing director / managing director however it’s often harder to advise the guy that’s paying your wages than the guy that’s paying for your service, especially if you work for someone who has used various internet marketing techniques in the past.

Plan the event in advance or plan for the event / Overview vs detail

I probably bang on about this too often. One of the reasons I think I’m so good at search marketing is that I can disatach myself from the detail and see what’s going on as an overview. It’s a useful skill, sure it’s important to get a little bit fixated on the percentage of keywords on a page and where they are located however once you’ve done that you’ve got to be able to say “what’s the bigger picture, what are the general trends”.

I used to work for a guy who asked me how I knew what was going to happen with PPC, I explained it was experience, I also explained the reasons and he looked a bit blank – then I said “I just know, I cam’t really 100% tell you the complexities of how I know, I’ve been staring at this date for so long I can see the patterns.” He seemed quite happy with that response and let me carry on.

Freelance SEO Copywriter

By | Content Marketing, Search Engines, SEO

Given all the changes that have been made in search marketing over the years, particularly the algorithm changes implemented by Google, having well written, informed and interesting content on your website is the single most important thing you can do to help your ranking position.

More than that, your content not only needs to be good, but it needs to be plentiful and it needs to be fresh, relevant and updated regularly. The market that your business operates in will determine how often your content needs to be refreshed or added to, but generally speaking, we’re now advising our clients to add new content to their websites at least weekly and more frequently if they can manage it.

This is where freelance SEO copywriters come in. We’re acutely aware that most business owners don’t have the time or the resources to update their content as often as it needs; let’s face it, most employers and their employees are already working at full capacity.

If this sounds familiar, then you need an experienced SEO copywriter who can pen and upload quality content to your website at an affordable rate and on a regular basis.

Freelance SEO Copywriters

Freelance seo copywriterSEO Copywriting is what we at GrowTraffic do and it’s what we love. Between us, we have written an awful lot of content over the years for a range of businesses and we are experts at penning interesting yet tailored copy that will help your website reach new audiences and grow your presence online.

All our copy is carefully crafted to help your website perform to its maximum potential; that means ranking you as highly as possible from the strength of the page copy alone. Ranking your page highly means traffic, which in turn means conversions for your business; in a nutshell, the more people are visiting your site, the more money you are going to make.

Freelance Copywriting Expertise

Our experience as Freelancer SEO Copywriters also means that we have a deep understanding of how great content works; by creating a number of features and benefits within the text, including subtly placed calls to action, we can lead the reader to a certain place or encourage them to undertake a certain action, such as purchasing your product or signing up to your newsletter. By engaging with your customers in this way, we hope to persuade them to interact with your company and your website, thereby growing your customer base and again increasing your sales.

Copywriting Guru!

Rachel is GrowTraffic’s Copywriting Guru and has an unsurpassed ability to pen neatly crafted copy that gets results, guaranteed.

Here, Rachel discusses her role as an SEO Copywriter;

Rachel Weinhold - Freelance SEO Copywriter“Copywriting is something that I have been doing for a long time now and it’s something that I love, but I decided a few years ago that SEO Copywriting is an area that I particularly enjoy and so I decided to specialise in that.

SEO Copywriting is slightly different from normal Copywriting, as it means that I have to craft my text carefully in order to meet a certain outcome i.e. getting the person reading my text to engage with me and go with what I’m asking them to do. That takes a certain level of skill that I like to think I’ve honed over the years.

The role of a Freelance Copywriter doesn’t stop with the copywriting, however; here at GrowTraffic we never just say “here’s your 500 words, see you next time”! Instead, once your copy is live, I will promote it via social media and other channels to ensure that someone is actually reading it and then monitor its performance so that we can improve in the future, should we need to.

Ultimately, our role is to help you grow your business online so, whatever sector you are in, GrowTraffic will always write the best possible seo orientated copy that we can. With your help we’ll become experts in the sector that you operate in, conducting thorough research before starting the copywriting process so that your content is on-message and on-trend.”  Rachel Weinhold

 

Negotiable Copywriting Fees

We may be able to negotiate on price depending on the amount of copywriting you require and the time-scales of the project, but please bear in mind we’re native English, UK-based freelance SEO copywriters.

Whatever your requirements, please get in touch with us; we are always happy to have a chat with you about your SEO Copywriting needs.

Please get in touch either by phoning Rachel on 07495 181007 or by using the contact form on the website.

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