Category

Search Engines

What Is The State Of Digital Marketing In 2019 And What Does It Mean For Your Business?

By | Blog, Content Marketing, Guest Post, Search Engines | No Comments

Any business that wants to get ahead and succeed in 2019 and beyond must get to grips with digital marketing. If most of your customers aren’t already online, they soon will be.

Not just that, but businesses must keep up with the latest digital marketing trends so that they don’t fall behind the competition. Digital marketing just doesn’t stay still. It’s always evolving to keep up with technological innovations and changes in consumer behaviour. This naturally means that your digital marketing strategy needs to evolve with it.

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How Can SEO Help My Business?

How Can SEO Help My Business?

By | Search Engines, SEO | No Comments

So, you’re wondering if SEO can help your business? Well, rest assured, you’re not the only one! Every business, both big and small are aiming for a successful online presence, and without an effective digital marketing strategy that includes SEO, your business is likely to be left behind.

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Should My Web Designer Understand SEO Title Graphic

Should My Web Designer Understand SEO?

By | Blog, Content Marketing, SEO, User experience, Web Design | No Comments

Once upon a time, web design and SEO used to be one discipline. They essentially grew out of the same place and, even now, the two skillsets are intrinsically linked.

After all, you can’t be optimising websites for SEO without those websites being built first. And you can’t be building websites with no concern for how they will perform once they’ve been set live (or you shouldn’t be, anyway).

And that’s still as true now as it ever was. So, in answer to the question ‘does my web designer need to understand SEO?’, the answer is, most definitely, yes. Of course they do. It’s blinking obvious that they need to!

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What SEO Specialism Should My Agency Focus On?

What SEO Specialism Should My Agency Focus On?

By | Google, Search Engines, SEO, Thoughts | No Comments

Most people tend to lump SEO together, however, as a marketing tactic, search engine optimisation can be broken out into further subdivisions and this can make it difficult for business owners and marketing managers to understand. Just as you’ll appreciate there are differences between a freelance SEO, SEO consultancies and SEO Agencies, the same is true between SEO agencies. No SEO agency is born equally.

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GrowTraffic Blog Post SEO Copywriting For Voice Search Title Graphic

How Do I Write SEO Web Copy For Voice Search?

By | Blog, Content Marketing, SEO | No Comments

Can you remember when search engines first arrived, way back in the 90s?

Obviously, if you’re one of today’s modern millennials, this event will not even have registered on your radar – you were probably still in nappies back in the 90s.

However, for those of us who are slightly older (should we say 30-something, to be kind?), the arrival of the first search engines was an important step. For those of us who later went on to become SEOs, it was a seminal moment. Well, it would have been, if we’d been paying attention at the time.

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Links rto demonstrate link building for Blog by SEO agency Grow Traffic

How Much Does Link Building Cost?

By | Blog, Google, Search Engines, SEO | No Comments

If you are a business owner or a regular blogger who wants to reach as many people as possible though your website, it’s really important not to underestimate the value of good search engine optimization  (SEO), and the value this brings through maximizing the traffic to your website.

As part of this SEO, building links to other websites and outreaching to other organisations to reciprocally build links to your own website, is a very good way of driving this traffic and increasing organic growth of visitors and building credibility of your brand.

As well as using keywords, alt-text and meta-tags, (yes we know, it all sounds very complicated – trust us it isn’t; you can read more about the mystical language of SEO here), using link building or outreaching fundamentally support your website to grow the business, and as with anything in digital marketing, means investing time, and sometimes capital, to get the most out of it and achieve the desired results.

So how much does link building cost? Well this can vary wildly, and depends on lots of different variables, but none more so, than the agency you choose to support your digital marketing campaign.

Want to find out more? Read on….

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Is SEO Important For Web Design?

Is SEO Important For Web Design?

By | Google, Search Engines, SEO, User experience, Web Design | No Comments

SEO or search engine optimisation is the practice of impacting a website’s ranking in SERPs to try to increase qualified traffic to a relevant page whereas web design is the process of creating a design that can then be turned into a website. On the face of it these are two very different types of activity, however, in reality, the two are so intertwined that every web designer should be highly literate in SEO and every SEO consultant should have a strong understanding of UX and design.

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What's The Difference Between An SEO Agency & An SEO Consultant

What’s The Difference Between An SEO Agency & An SEO Consultant?

By | Google, Search Engines, SEO | No Comments

So you probably want to get more traffic to your website and increasing your rankings in Google is going to be one of the first places to start. If your business has been around for virtually any length of time, it’s more than likely that you already have some kind of website and that website probably already has had some search engine optimisation carried out on it and perhaps had some offsite work carried out as well. The thing is you’re going to want an expert in search engine optimisation to work on your website if you really want it to rank effectively and generate traffic through search.

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What Types Of Content Should A Blogger Create

What Types Of Content Should A Blogger Create?

By | Blog, Content Marketing, Google, Guest Post, Inbound Marketing, Search Engines, SEO, Thoughts | No Comments

I know this sounds like a trick question, but trust me, it isn’t.

Thanks to the fact that we’re exceptionally good SEO and Content Marketers here at GrowTraffic, we’ve just drawn up our content calendar for the first three months of 2019, and we’ve decided to go to basics a little bit.

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