There’s no denying that PPC can be incredibly beneficial for your online business. It attracts leads to your websites, boosts conversions and increases revenue.
Everyone can see the impact the COVID-19 Crisis has had on the economy and the wider landscape. A lot of businesses are going to close and a lot of people are going to be unemployed because of this. But, doesn’t everyone know now is the time to step up their marketing activities and start new ventures?
We thought we’d take a look at what the search trends for various digital marketing topics and search queries look like, which I think should provide an indication about what marketing professionals and business owners are turning to – or will turn to – after this crisis and the lockdown is over.
The figures and charts below are from Google Trends and represent search trends in the UK only. It’s worth noting I’m interested in search trends for search terms and not for search topics.
When you search for something on Google, hands up who clicks on the sponsored links at the top of the page? No, me neither, so why don’t people click on sponsored ads in Google? Read more
No matter what type of business you have, having a marketing plan is essential as it allows you to guide your marketing efforts. Marketing Managers like yourself spend so much time crunching the numbers, working out what marketing techniques work and creating a marketing budget. And you do all of this with the end goal of developing a very detailed marketing plan.Read more
SEO stands for Search Engine Optimisation. It is the practice of making your website search engine and user-friendly so that it is listed high up in a search engine when a person searches for something.
Every now and then someone says to me that PPC is really expensive and they’d rather go down the route of using SEO to generate enquiries or sales for their business. But as with all things marketing mix orientated, it’s never an all or nothing approach and it’s important to understand where each tactic fits into your plan. Read more
I’ve been working on PPC campaigns since 2007, in that time I’ve managed huge campaigns with tens of thousands of keywords spending £80,000+ a month down to small campaigns spending a few hundred pounds a month with only a select group of keywords and one of the key things that makes a successful campaign is the message and the landing page it’s on. Read more