Category

PPC

Is SEO cheaper than PPC?

By | Google, PPC, Search Engines, SEO | No Comments

Every now and then someone says to me that PPC is really expensive and they’d rather go down the route of using SEO to generate enquiries or sales for their business. But as with all things marketing mix orientated, it’s never an all or nothing approach and it’s important to understand where each tactic fits into your plan. Read More

Sexy, Fun and Addictive

By | Google, Inbound Marketing, PPC, Search Engines, SEO, Social Media Marketing, Thoughts, Web Design | No Comments

The world of online marketing is a funny old place and has been described to me in many different ways over the years, recently someone said internet marketing is sexy, fun and addictive and this got me thinking about what I think about the world of SEO, PPC, SMO (and various other acronyms), inbound marketing in general, email marketing, web design and development – and all the other things that I’ve been invovled with over the years. Read More

Three Tips for Getting The Kind of PPC Traffic You Want

By | Google, PPC, Search Engines | No Comments

On Grow Traffic I very often write about what it’s like being a freelance seo consultant but as a search marketer (as well as an online marketer) I have a much broader understanding of the scope of internet marketing as a whole and I sometimes don’t shout enough about the amount of PPC management I’ve done in my time, including managing several campaigns with budgets in excess of £80k a month. Read More

Does ROI focused internet marketing spoil creativity in marketing?

By | Google, PPC, Search Engines, SEO, Social Media Marketing, Thoughts | No Comments

Whenever I explain to people what I do and my methodology, one of the things I’m at pains to say is that I’m a marketer that focuses on return on investment.

All my career we’ve been talking about tracing how conversions are attained and working out cost per conversions. It’s a standard format however recently I’ve been starting to think about the point of marketing and how it works to change the way the marketed to interact and engage with the brand and how difficult that is in reality to quantify. Read More

Building on your strengths

By | PPC, Search Engines, SEO, Thoughts | No Comments

I try and take a step back on a regular basis and ask myself what have I learned about myself from the things I’ve just done. It always surprises me that people are happy to plod on allowing themselves to get into the same situations where they have to make the same mistakes because they haven’t learned anything about themselves from their experiences.

Gnoshi Seauton

The ancient Greeks had a saying and although the  spirit of the original meaning is lost to time, Gnoshi Seauton or Know Thyself still resonates with me today. I remind myself of this on a daily basis, whatever I do I approach it from a situation of how I will best cope with it, where it is likely to test me and how it is likely to enable me to develop, both professionally and personally.

Agency vs. In-house Marketing

I’ve worked for agencies and I’ve worked client side and it’s fair to say that when I’ve found myself in the position of a client side role I’ve hated it. There are a couple of reasons, firstly I love the variety that working a number of different projects brings, this gives me loads of opportunity to develop and hone my skill set, f I can do it in one industry I can do it anywhere. The second reason I prefer agency work is that I like being in the role of being an industry expert, maybe this is an ego thing, but I think it’s good to have that ego sometimes, I make the things happen through my advise and strategy. There is no real difference as to where this advice goes to a client or to a marketing director / managing director however it’s often harder to advise the guy that’s paying your wages than the guy that’s paying for your service, especially if you work for someone who has used various internet marketing techniques in the past.

Plan the event in advance or plan for the event / Overview vs detail

I probably bang on about this too often. One of the reasons I think I’m so good at search marketing is that I can disatach myself from the detail and see what’s going on as an overview. It’s a useful skill, sure it’s important to get a little bit fixated on the percentage of keywords on a page and where they are located however once you’ve done that you’ve got to be able to say “what’s the bigger picture, what are the general trends”.

I used to work for a guy who asked me how I knew what was going to happen with PPC, I explained it was experience, I also explained the reasons and he looked a bit blank – then I said “I just know, I cam’t really 100% tell you the complexities of how I know, I’ve been staring at this date for so long I can see the patterns.” He seemed quite happy with that response and let me carry on.

How to predict SEO ROI (return on investment)

By | Google, PPC, Search Engines, SEO, Thoughts | 9 Comments

Quite often I’m talking to people and they tell me they don’t want to do pay-per-click (PPC) as they don’t like paying for traffic, it’s at this point that I tell them that there is no such thing as free organic traffic.

Sometimes you are lucky and you write a blog post or a page and it ranks really highly and you get loads of traffic from it, this is the exception, normally you have to spend ages tweaking your onpage content and building links, it can take months to get onto the first page of Google and often about the same amount of time to get from the bottom of page 1 to the top 3 (which is where the money and traffic is).

Read More

Appreciating Web Design

By | PPC, SEO, Web Design | No Comments

I’ve met a load of designers in my time as an internet marketer, I’ve steered them in most cases to get from them what I want, however I think it’s fair to say every now and then you come accross someone that you want to take a step back from and say “there you go, do what you got to do”. That’s trust, trust in their abilities and their understanding, I’ve come to realise recently how important this can be in getting a fantastic web design and not just a mediocre web design.

Read More

How to set a PPC Budget

By | Google, PPC, Search Engines | No Comments

When I first meet with a client to discuss Pay Per Click, after all the excitement is over I have to have the conversation of how much, it generally goes like this:

Me: What kind of budget do you have?

Clients: Well how much do you think we should spend?

Me: You can spend as much or as little as you want, how much does your average sale cost you at the moment?

Read More

Making sure people value seo

By | Google, PPC, Search Engines, SEO | No Comments

SEO is an essential element to the marketing role of most marketing departments in most business. The main problem with SEO is that it’s difficult to measure.

It’s therefore important for anyone carrying out SEO for a client or internally to make sure they scream and shout about what they are doing.

Remember often the changes that you make in seoing a website will take weeks to have any real impact, so it’s important to log every single change that you make to the website – you’ve got to be really anal about it, being able to go back is essential, and sometimes you know what? Even this won’t help because your seo efforts are effected by other factors such as the seo efforts of a rival website, or changes to algorithms.

he other thing is you can be adding 20 relevant pages a day with great content however they’ll probably only get what appears to be a small number of visits, maybe a few a day in some cases – so you’ve got to focus on the overall picture and strategy when talking to the decision makers, after all if you can add 20 really good pages a day to a website and you get a few visits to each the seo team are going to be generating some serious traffic overall in a week.

It’s when the accountants get involved that you have a problem – seoing a weebsite is about the future of that website and the busines, it’s not like ppc were the returns are instant, with seo the returns take months and they are incremental and you’ve got to speculate about the success of a page.

If you focus on the individual aspects of seo too much your decision makers will lose sight of the overall bigger picture and start to devalue the seo your are carrying out for them.

As ever in business, and especially marketing, if it’s going to be done you better make sure you can back it up with data and it’s especially true when managing an seo campaign.

Digital Marketing Services

By | Content Marketing, Inbound Marketing, PPC, Search Engines, SEO, Social Media Marketing, Web Design

Grow your business online

Digital Marketing

The advent of the internet heralded a brave new world for businesses and means that many organisations can now reach out to audiences and markets they previously could never have afforded to consider.

Simon started his career in marketing before internet marketing really took hold and has honed his skills in the digital marketing era.

It is now crucial for you to review how your organisation uses the internet to communicate with potential and existing customers, in order to determine how best to utilise this massive resource as a medium for growth.

Ultimately, your goal is to increase your market share and get more visibility in the search engines, although this is often a task easier said than done.

The internet is the fastest evolving social and business tool ever created. As a marketing and sales platform, a communication medium and a social networking framework it is unsurpassed. It is inconceivable that any business will be able to thrive and grow in the future without engaging with the internet in some shape or form.

To confuse matters though, the internet is an ever changing beast that is in a continual state of flux, as any brief look at its relatively short history will tell you. Every update by the giant of search, Google, to its algorithms or arrival on the scene of a new website, such as Facebook, Twitter or Amazon, changes the way we use and interact with the internet and, in turn, each other.

If you plan to use the internet effectively (and, let’s face it, you can’t afford not to) then you must keep abreast of all the latest developments to ensure that your web presence is as effective and efficient as possible. In order to succeed, every business should have an online marketing campaign that encompasses

  • Keyword Research / Keyword Strategy Development
  • Pay-Per-Click Management
  • Email Marketing
  • B2B Outreach
  • Organic Link Building
  • Web Analytics Analysis
  • Content Management / Content Strategy Development

Why You Need GrowTraffic

If all of that goes over your head and sounds like gibberish, or if you find that the constant changes are impossible to keep up with, then GrowTraffic is the company to help you.

Even if you have a good grounding in SEO but have lost your way a little bit then we can still analyse your current performance and offer help and advice on how to grow and improve your online presence.

Having worked with clients from both ends of the spectrum, we can work equally well with those who know either a little or a lot about Internet marketing. We don’t patronise our clients or talk in ‘cyber babble’ and are always professional in our approach.

We promise to give you an honest appraisal of your situation and offer constructive advice based on our combined experience gained through many years in the digital marketing sector.

Whatever your business or budget, we can find a solution that will help you achieve your goals, however big or small they be.

For more information please visit:

If you have any further questions or would like any further information, then please give us a call on 07495 181007, or use the contact form on the website to get in touch. 

 

Welcome to GrowTraffic

By | Content Marketing, Google, Inbound Marketing, PPC, Rossendale, Search Engines, SEO, Social Media Marketing, Web Design

GrowTraffic Monogram

GrowTraffic is a digital marketing consultancy based in Rossendale in the North West. Founded by Marketer and Freelance SEO Consultant Simon Dalley in 2009, GrowTraffic has been steadily growing and improving ever since, whilst quietly helping businesses to get the most out of their online presence. After all, why have a website if no one is looking at it?

In 2013, Freelance Copywriter Rachel Weinhold joined and GrowTraffic’s dream team of digital consultants was born. With Rachel’s skills as a Copywriter, specialising in SEO and Inbound, Social Media, and Simon’s expertise in SEO, Pay Per Click, web analytics and all things marketing, there is no aspect of your digital marketing we can’t tackle.

Although based in Rossendale in East Lancashire, we’ve provided digital consultancy services to clients from all over the UK and even some from further afield. Whilst we are happy to travel to see clients in person, we also make the most of modern technology and regularly hold meetings via Skype, discuss projects over the phone or just conversing through email, if that’s what clients prefer.

As SEO Consultants, we are not confined to office hours and often find ourselves working day and night, so we can be available to work at whatever time suits our clients and can respond to queries at any time of the day (and sometimes night!). We also pride ourselves on our great customer service, aiming to reply to client’s emails or phone calls within the hour, and we always do our utmost to help our clients resolve their online issues.

At GrowTraffic we never engage in any tactics we feel may harm the sites we work on in the future. Whilst we both have many years experience in this field, we still keep abreast of recent developments and always make sure that we build or optimise sites to meet the latest search requirements for today and, as much as possible, for tomorrow too.

What Does GrowTraffic Do?

freelance seo consultant can grow traffic

 

Digital Consultancy

GrowTraffic specialises in digital marketing consultancy and we are able to offer help with, or advice on, the following digital services;

  • Search Engine Optimisation (SEO)
  • Keyword Research
  • Web Design
  • Social Media Marketing
  • SEO Copywriting
  • Inbound Marketing
  • Pay Per Click (PPC)
  • Web Analytics
  • Email Marketing
  • Marketing Audits, Profiling and Reporting
  • Link Profiling and Building
  • Blogging Master Classes

Web Design

There are some amazing Web Design Agencies in the UK and it’s fair to say GrowTraffic isn’t one of them! Whilst we do have the skills to design and build excellent seo focused, affordable websites ourselves, these tend to be functional websites but which aren’t necessarily beautifully designed websites.

If you’re in need of something more eye catching or original, then we’re sure that one of our associated agencies will be able to design and build something special that suits your needs. GrowTraffic only works with fresh and highly skilled web designers and programmers and we can personally testify to the brilliance of everyone we collaborate with.

Please get in touch if you need any help…

Here on the GrowTraffic website you’ll find our thoughts on all things digital, with a focus on SEO and search marketing. We hope that these resources, blog posts and articles will help you to grow your business online but, if you would like any further information, then please don’t be afraid to contact either of us and have a chat; we love talking about search so will be happy to talk your ear off!

Additionally, if you’re having any issues with your existing website or are in need of a new website altogether, then we’re always happy to take a look and offer our advice, with no strings attached, so please get in touch.

Get in touch

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For help with your digital marketing please call Rachel on 07495 181007

“Rachel and her team provide a fantastic approach to SEO. They are extremely helpful and take the time to explain the technical world of Google etc. as well as offering a plan that fits in with your business requirements and budget. I particularly like their 'hand-holding and teaching' approach rather than just doing it for you or leaving you to it. I cannot recommend Grow Traffic enough!”

Paula MulliganDirect Business & Accounting Services Limited

“Friendly and helpful, provided me with a brilliant audit of the website and a very concise summary which has helped immensely with creating a new SEO strategy for the business.”

Kelley Harrison

“Glorious Glastonbury Holiday Homes has been on the first page of Google ever since Rachel took charge of my website. I couldn't be more pleased.”

Barbara ChampionGlorious Glastonbury Holiday Homes

“Grow Traffic have helped us for past 3 years. Really helpful and always on hand day and night to answer any questions and help with queries. They really do go above and beyond and are a pleasure to speak with! Thanks guys!”

Katie WakelingGuy Wakeling Jewellery