Category

SEO

How to optimise your organic click through rate

How To Optimise Your Organic Click Through Rate

By | Google, Search Engines, SEO | No Comments

Most people who have had some kind of experience with digital marketing over the ten or fifteen years have probably heard of Click Through Rate (CTR), but most people would equate it to Pay Per Click search marketing such as Google Ads rather than with SEO. However, SEO consultants take organic click through rate very seriously and you should too. This is why. Read More

How to use seo as a sales channel

How To Use SEO As A Sales Channel

By | Google, Search Engines, SEO | No Comments

The rich and complex opportunities of the online world make life easier and harder at the same time. With so many channels, platforms, devices, and content formats, there’s a level of creative flexibility that we could barely have imagined just ten years ago. That’s great. The problem is the inevitable analysis paralysis — when you’re free to do anything, how can you pick something?

You could put all your chips in the PPC basket, flooding the digital landscape with ads spanning Google, Instagram, Facebook, Snapchat. You could run advanced email marketing to build up customer loyalty. You could even take the influencer marketing route to gather referrals from top social media figures — but if you want to succeed in the long run, SEO is your way forward. Read More

How Does Google Rank Websites?

By | Google, Search Engines, SEO | No Comments

Business owners and marketers the world over are trying to figure out how to get their websites to rank better in Google. But it’s important to think about why and how Google ranks websites.

Those websites that appear on the first page for a search query are those that Google considers to be the most important, relevant and ultimately useful to the searcher, for a specific query. Read More

Freelance SEO Consultant

By | SEO

Freelance SEO Consultant Growth GraphMy name is Simon Dalley. I’m a freelance SEO consultant. If your website does not rank highly then it’s not reaching potential customers. In today’s market, even small to medium business owners can’t afford to rest on their laurels; your website needs to work hard and it needs to compete with the best.

If you’re unsure as to how to get your website to rank higher, then you need a Search Engine Optimisation consultant to show you where you’re going wrong and to give you helpful, constructive advice on how to remedy this.

So, if you can’t make head nor tail of the all the advice out there on the net, and if you can’t afford the monthly retainer figure of a company, then you probably need a Freelance SEO Consultant!

Here at GrowTraffic, search engine optimisation is what we do and, with the combined skills of my experience as a search marketing specialist and Rachel’s search orientated copywriting, we pride ourselves on being exceptionally good at it (even if we do say so ourselves!).

Learn more about our SEO consultancy services here.

What Does a Freelance SEO Consultant Do?  

Freelance SEO consultant services mean different things to different people. As search engine optimisation specialists, GrowTraffic will carry out a full audit of your current website to see where it is under-performing or if certain search marketing work could help it achieve a better ranking position.

Once I have analysed your site, I can give you some suggestions on how to improve it or what you could do differently. I look at this from the perspective of a technical SEO consultant as well as considering the offsite requirements – including outreach and link building. Often, I can make some of these changes for you or can complete a contract of work that will improve your position, however, occasionally, you may have to make some of the changes yourself (although I’ll always show you how and are always on the other end of the phone if you get stuck!).

As I work on a freelance basis, you won’t be tied into lengthy contracts and, as I work from home, I don’t have huge overheads to cover. This means that I can bring you the benefits of an expensive agency at my normal consultancy hourly rate.

Getting a freelancer in to take on this side of your web marketing is a big thing, so why not call me on 07411 420740 and we can discuss it in more detail; I’m sure you’ll see how passionate I am are about search marketing.

Creative SEO Consultant

Simon Dalley - Freelance SEO ConsultantDon’t just get in touch if you need someone to work on your search marketing for you; ranking well is about being creative and original, but coming up with tactics can be exhausting and trying things ad hoc can be risky.

With my experience as a digital marketing consultant, I have seen a lot and I know what works and what doesn’t. Why not give me a call if you if you need to speak to someone?

SEO Consultant

More and more, good optimisation isn’t just a case of tweaking things in the background or pointing some links at a website. It’s a case of creating the best possible website for the organisation with the website optimisation consultant needing to work with many stakeholders including website owners, their staff and contributors.

I understand that many businesses approach me because they need an expert to help them grow. However, I passionately believe in giving the businesses I work with the information and tools they need to take on their online marketing themselves. By doing this, I ensure that websites will rank well not just now, but in the future too.

I understand there are a lot of people out there that say they know about marketing and SEO, but I have a track record. All you have to do is search me out on Google and you should see my history in search speaks volumes. Plus if you want to check me out further, take a look at my profile on one of the biggest SEO communities and information websites in the world; Moz, where I’m regularly ranked around 200 in the community of 18,000 contributors.

Contact Me

I’m based in Bacup in Rossendale – which is in East Lancashire – but I don’t just SEO Lancashire businesses websites; I’ve worked as a UK SEO consultant for organisations throughout the UK (and a few further afield!). But wherever you are, I hope you’ll think I offer one of the best SEO consulting company there is!

If you’d like any further information about my work as a freelance seo consultant or would like GrowTraffic to take a look at your website, then please contact me today.

SEO related blog posts

How to optimise your organic click through rate

How To Optimise Your Organic Click Through Rate

| Google, Search Engines, SEO | No Comments

Most people who have had some kind of experience with digital marketing over the ten or fifteen years have probably heard of Click Through Rate (CTR), but most people would…

How to use seo as a sales channel

How To Use SEO As A Sales Channel

| Google, Search Engines, SEO | No Comments

The rich and complex opportunities of the online world make life easier and harder at the same time. With so many channels, platforms, devices, and content formats, there’s a level…

Things to consider when hiring an agency

What Things Should You Consider When Hiring An Agency?

| Content Marketing, SEO, Thoughts | No Comments

Deciding to outsource any part of your business is no easy decision to come to. Your business is your baby; you’ve watched it grow from just an idea into an…

5 Scary Halloween SEO Almost Facts

5 Scary SEO (Almost) Facts For Halloween

By | Blog, Content Marketing, Search Engines, SEO | One Comment

It’s Halloween.

I have to write a blog post.

So, because I’m a good content marketer and I know how to link my content to the calendar dates – no matter how tenuous that link may be – I’m naturally going to give you a ‘Scary SEO Facts for Halloween’ blog post.

The trouble is, that whilst you can find loads of such posts already online, they’re not actually that easy to write. Or at least, not without massive caveats.

And you know why that is? It’s because SEO is not a fact based discipline. And that makes it very hard to write a blog about the SEO facts!  Read More

Ahrefs guest blog post

Things I Learned About SEO as a Customer Success Specialist at Ahrefs

By | Blog, Guest Post, SEO | No Comments

Here, at Ahrefs, we firmly believe that the key to building a successful SEO Tool (or any tool for that matter) lies in our customer base itself. Because who else is better to tell you what people who buy your product need?

Obviously, we do some filtering and adjusting. But, nevertheless, we are good listeners, always open to learning something new.

And by providing assistance to our customers, each person on our team feels like they do something bigger than just guiding or answering common questions. Well, the position is called Customer Success Specialist for a reason.  Read More

Microscope SEO Review

Putting SEO Predictions Under The Microscope – 2018 A Mid-Year Review

By | Content Marketing, Google, Search Engines, SEO | No Comments

 SEO – The Story SO Far for 2018

You know it’s coming to the end of the year when Sports Personality of the Year is on the BBC and the annual reviews start appearing in the tabloids and on social media, whether they are about film releases, the year in politics, fashion hits and misses or generally the stories that made the headlines from January to December are reviewed and make the headlines once more! 

When it comes to Digital Marketing developments however, it’s worth remembering that changes to SEO algorithms moves so quickly and Google updates happen in the blink of an eye, that it’s worth stopping half way through the year to reflect and ensure you’re digital marketing strategies are still on track. 

Want to find out if you are still winning the SEO strategic battle? Find out here in this week’s blog!    Read More

Top SEOs, SEO, Search Engine Optimisation

Who Are The Leading SEOs In The UK In 2018?

By | Search Engines, SEO | 2 Comments

It’s been quite a while since I’ve created a top SEOs blog post, but I consistently get SEO orientated digital marketers reaching out to me to see if they could be included in one of my top SEO lists.

So, let’s get something straight right from the start. The GrowTraffic, TOP SEO list is created using the vaguest of methodologies. There is a bit of science behind it but I’m not going to try to pretend that this is a scientific analysis of who the top SEOs are in the UK. You could probably conclude that this is at best competitor analysis of those competing in the SEO space in Google’s SERPs from a GrowTraffc perspective. Read More

SEO, SEO Infographic, SEO Crib Sheet, Blog SEO, Blogging SEO, SEO Checklist, SEO Crib Sheet, Optimising A Blog Post, Optimising Your Content For SEO.

How Do I Optimise A Blog Post For SEO?

By | Content Marketing, Google, Search Engines, SEO | No Comments

I love copywriting.

Whilst I’m currently the Managing Director of GrowTraffic Ltd (I say ‘currently’ because who knows how long this will last?!? I might win the lottery next week, in which case I’m outta here!) I started off as an SEO Copywriter, so copywriting is kind of my bag.

In fact, if you gave me the option of doing something Managing Director-ish or something copywriter-ish, I’m going to do copywriter things. Hence this blog now.

But even I, as a loyal devotee of SEO copywriting, know that writing your content is only half the battle.

Once you’ve written it, if you want to give it the best chance of ranking (which you do, otherwise what was the point of writing it in the first place?!) then you have to optimise it as you’re uploading it. Forget to do that bit, and you might as well chuck half of your lovely blog post straight in the bin.  Read More

Blogging, Blogs, Content Marketing, SEO Copywriting, Copywriting

What Are The Benefits of Blogging?

By | Content Marketing, SEO, Social Media Marketing, Thoughts | No Comments

What Is A Blog?

This week’s blog is about guess what? Blogging!

Which kind of makes sense, seeing as I have been writing blogs for  Grow Traffic for a few weeks now, and I haven’t really understood the benefits, other than to indulge my love of writing for my favourite SEO company, and get paid for the privilege! Win win I say! 

But before we look at the benefits of blogging, who will read your blog, and how to begin if you’ve never ventured in to blogging before but want to get started, we need to look at what actually is a blogRead More

SEO, SEO Language, SEO Terms, SEO Jargon

What Exactly Is The Mystical Language of SEO?

By | Knowledge base, Search Engines, SEO | No Comments

So, what is this SEO language they all speak of? Who are the speakers of such a complex tongue? Are these people really huddled round Diagon Alley, associates of the Ministry of Magic, purveying some dark art?

Err, in a word, No.

Sorry to dispel the myth, but the language of SEO is not something to fear and it’s certainly not something magical either.  Read More

SEO, SEO Checklist, Search Engine Optimisation, SEO Consultant, Website SEO, SEO Marketing, SEO Infographic, Online Marketing, SEO Online Marketing

What Are The Basics of SEO?

By | Google, Knowledge base, Search Engines, SEO | One Comment

How to maximise your SEO

Okay hands up, who knew the world of SEO, (Search Engine Optimisation), was so interesting, informative and on a serious note, imperative to the successful marketing of your business?

That’s right, by maximising your SEO for your company website mean yours is the first website potential customers will come across in a search engine such as www.google.co.ukRead More