Entrepreneurs and business owners have a lot of tasks to juggle, making it important to prioritize. It’s easy to wonder whether there is long-term value in Search Engine Optimization (SEO), or whether the time is better spent on other tasks.Read More
TL; DR Yes and No
Keywords are what we put into Google (other search engines are available) to find what we are looking for. For example, if you type “Taco Bell in Bacup” you will get a list of relevant search results.
You won’t find one in Bacup by the way, not yet anyway, the nearest one is in Manchester if there are any Taco Bell fans reading this.
Keywords are also important for businesses too. If inspired by the last paragraph, you have now decided to open a branch of Taco Bell in Bacup, you would want to make sure you appear on or near the top of the search results.Read More
You may have read that the Google core update has caused some sites to lose traffic, and that duplicate content is possibly responsible, so here at Grow Traffic, we thought we would do some detective work and answer the question: Does Duplicate Content Still Matter To Seo?Read More
So apart from GrowTraffic, I’ve worked as a marketer, marketing manager and head of marketing in several businesses during my sixteen years as a corporate marketer and over those years I’ve had to fight over and over again to get management to buy in and invest in content marketing.
As a marketer, you’ll understand the benefits of content marketing. But how do you go about convincing your senior management team?Read More
When I started out in SEO one things we SEOs knew for certain was the experience of the user on a website had very little to do with the ability of a website to rank in a search engine. Fast forward too many years to mention and user experience or UX, is important for SEO and that importance is growing. So what do you need to consider when how important UX is for SEO?Read More
So, you’re wondering if SEO can help your business? Well, rest assured, you’re not the only one! Every business, both big and small are aiming for a successful online presence, and without an effective digital marketing strategy that includes SEO, your business is likely to be left behind.Read More
If you’re a business owner or a marketer thinking about working with a blogger you need to be sure you ask the right questions before hiring them so you can ensure you’ve got the right person for your blog. But what should you ask a blogger before you start working with them so you can be confident they’ve got what it takes?
After all, you can’t be optimising websites for SEO without those websites being built first. And you can’t be building websites with no concern for how they will perform once they’ve been set live (or you shouldn’t be, anyway).
And that’s still as true now as it ever was. So, in answer to the question ‘does my web designer need to understand SEO?’, the answer is, most definitely, yes. Of course they do. It’s blinking obvious that they need to!Read More
I don’t remember when I first heard the word blog or blogging, however, I do remember back then it was a ‘weblog’ before it was truncated to blog and I remember it was something that people did in their spare time and was something of questionable value.
So, you are thinking you might want to engage an SEO agency to improve your rankings in search engines? Or maybe you have an SEO agency already but aren’t sure what they should be doing.
Well you have certainly come to the right place (we’re award winning, don’t you know!).
But how does an SEO agency improve rankings?Read More
We’re pleased to announce that GrowTraffic has been named as Leading Innovators in Search Engine Optimisation Solutions, in the SME Business Elite Awards 2019, from SME News.Read More
Most people tend to lump SEO together, however, as a marketing tactic, search engine optimisation can be broken out into further subdivisions and this can make it difficult for business owners and marketing managers to understand. Just as you’ll appreciate there are differences between a freelance SEO, SEO consultancies and SEO Agencies, the same is true between SEO agencies. No SEO agency is born equally.
Can you remember when search engines first arrived, way back in the 90s?
Obviously, if you’re one of today’s modern millennials, this event will not even have registered on your radar – you were probably still in nappies back in the 90s.
However, for those of us who are slightly older (should we say 30-something, to be kind?), the arrival of the first search engines was an important step. For those of us who later went on to become SEOs, it was a seminal moment. Well, it would have been, if we’d been paying attention at the time.Read More
As a business owner in the information age, you probably utilize a variety of digital marketing channels to help you grow your brand.
SEO or search engine optimisation is the practice of impacting a website’s ranking in SERPs to try to increase qualified traffic to a relevant page whereas web design is the process of creating a design that can then be turned into a website. On the face of it these are two very different types of activity, however, in reality, the two are so intertwined that every web designer should be highly literate in SEO and every SEO consultant should have a strong understanding of UX and design.
So you probably want to get more traffic to your website and increasing your rankings in Google is going to be one of the first places to start. If your business has been around for virtually any length of time, it’s more than likely that you already have some kind of website and that website probably already has had some search engine optimisation carried out on it and perhaps had some offsite work carried out as well. The thing is you’re going to want an expert in search engine optimisation to work on your website if you really want it to rank effectively and generate traffic through search.