New GT Blog Header Images - How to Carry Out Content Audits
How to Carry Out Content Audits

When it comes to carrying out a content audit, you must think of every piece of content on your website. The good, the bad, and the ones that have taken a vast amount of time.

Now think of how you keep track of your content. How is your content performing? Do you analyse or use analytics so you can improve your content in the future?

If you do this already, great. But this is for the ones in the back, the ones that don’t. If you’re missing this kind of organisation, I’d invest in a content audit.

In this GrowTraffic blog, I’m going to outline what a content audit is, how to carry out content audits and why they’re important for your business.

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How To Interpret An SEO Crawl
How To Interpret An SEO Crawl?

Before you can start seriously applying SEO to help grow your traffic and your business, you need to be able to interpret an SEO crawl.

It’s important you know what an SEO crawl is, how to interpret one and most of all, how to use one and apply it to your SEO strategy.

In this week’s Friday Facebook Session, Rachel, Hannah and Dalley discuss how to interpret an SEO crawl and what you need to be mindful of when you do.

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What's More Important: Expertise, Authoritativeness, or Trustworthiness?
What’s More Important Expertise, Authoritativeness, or Trustworthiness

 

There are so many different things that matter and are so important when it comes to growing your business. EAT stands for expertise, authoritativeness, and trustworthiness and it’s kind of a big deal when it comes to SEO and your SE ranking.

All three factors are important when it comes to pleasing the Google algorithm, but what’s more, important: expertise, authoritativeness, and trustworthiness? Read more

How Often Should Google Crawl My Web Pages?

A client recently was recently looking at the crawl stats of his website’s pages and he was disappointed to see some of the core pages of his website weren’t crawled as frequently as he would have liked. But if you’re faced with low crawl rates, you need to ask yourself how often should Google be crawling your website. Here’s the answer I gave to our client. Read more

Do I Need Google My Business & Bing Places For Business
Do I Need Google My Business & Bing Places For Business?

There is a wide range of tools and applications that can help your business, like Google My Business and Bing Places. Many search engines have tools to help you manage your business and keep track of how your website and other web pages are doing.

If you run a business and are trying to grow your traffic and get people interested, then you should absolutely make use of all these tools and features that are designed to help you.

There are so many of these features, however, that it can get a bit confusing and leave you wondering what should you be using and why do I need Google My Business and Bing Places for business?

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