When 2018 began, the total number of social media users in the United Kingdom (UK) reached over 39 million users, with estimates going up to 42 million users. Breaking it down by platform, this translates to:
That’s a lot when you consider that, at the end of 2016, the population reached a record-high of 65.6 million. Read More
More and more, traditional marketing strategies are either going out the window or being saved for the big boys.
Since the big boys obviously don’t need little old me writing their marketing strategy, I’m going to talk to the rest of you, rest of us anyway. How do you compete?
Content marketing has changed the game. Stop swimming and die, or in this case, stop evolving, stop adapting, stop giving great answers, and die. Read More
This week’s blog is about guess what? Blogging!
Which kind of makes sense, seeing as I have been writing blogs for Grow Traffic for a few weeks now, and I haven’t really understood the benefits, other than to indulge my love of writing for my favourite SEO company, and get paid for the privilege! Win win I say!
But before we look at the benefits of blogging, who will read your blog, and how to begin if you’ve never ventured in to blogging before but want to get started, we need to look at what actually is a blog? Read More
Unless you have been living in a cave for the last ten years, or you have recently landed here from another universe, you will be all too familiar with the way Social Media is the ‘thing’ to increase your personal profile, connect with friends and colleagues, and use as a source of information for anything, from planning days out to emergency plumbers when the boiler is on the blink!
Which begs the question, just how important is social media in growing your business online? Or put another way, can you really afford not to have an online profile for your business?
As anyone who knows me will tell you, I’m a Words Person. Not a Numbers Person – as my son is keen on reminding me – and rarely even a Pictures Person – if you’re going to stick me in an art gallery, you’re going to have to explain to me what I’m looking at. But give me words – anyone’s words; Shakespeare’s, Duffy’s, Attwood’s, hell, even Val McDermid’s – and I’m in heaven. Read More
Can you imagine a world without social media? Of course, you can remember the days before Facebook, Snapchat, etc, but social media has become so interlinked with our daily lives that it’s hard to imagine what life would look like without it.
You might say I should have better things to do with my life, but for the last few years I’ve been blogging about why content is king. It’s been the mantra of we SEO copywriters and content marketers for ages now, despite the intermittent prophecies that the content bubble is about to burst (it might, by the way, but I think we’re safe for now). But is it still true that content is king?
Just because we have nothing better to do with our weekends, on Saturday just gone we had our monthly GT planning meeting. I know, we’re riotous.
Here I have a think about some of the things that are going to have an impact on what’s happening in and around SEO in 2018.
Happy New Year!
Having not written a GT blog for some considerable time, I have now been given the honour of writing our first blog of 2018 – and what an honour that is! I know, you’re jealous. I would be too.
And so, as it’s the start of a shiny new year and we’re all feeling positive and looking forward to all the good things that lie ahead (come on; it’s only the second week of January…we’re still positive!), the GT team are going to take it in turns to make some predictions on what this year may have in store for each of our areas of expertise. I know, the world and his dog are doing it, just bear with us…we need the keywords! 😉
So, as copywriting – or SEO copywriting, to be more specific – is my thing, I’m going to give you my predictions for SEO copywriting and content marketing in 2018, based on the questions I’ve most been asked recently. So, whether you’ve been content marketing for years or are a content virgin, you can make sure 2018 will be the year you finally start to grow your business online. Read More
As busy SEO consultants, our obvious number one priority is delivering results for our clients. We deliver actionable insights, that ultimately help them achieve their business goals. But how do we achieve our goals? More specifically, what tools do we use to help us achieve our business aims? Not from an SEO or marketing perspective, but the behind the scenes, daily running of a business sense.
Over the last year, we’ve heard a lot about fake news. Even before that there were questions about celebrities and social media stars connections with large brands. Who believes the photos in glossy magazines haven’t been airbrushed? Or that celebrities write their own autobiographies? Increasingly, the general public is getting wise to the reality of the people they aspire to be like. And I can’t tell you how many times I’ve read a post and believed Clint Eastwood has died! So what does this heightened awareness of ‘the fake’, do for influencer marketing? Read More
Well, I’ve had a rather exciting day today, so I thought I’d pen you a quick blog to tell you all about it. I know, I know; you don’t deserve me.
So, what have I been up to that’s been so important? I got a free lunch for one thing, and very nice it was too. Suitably vegetarian. Besides that – and possibly more importantly – I also got an incredibly useful mentoring session on how to make an impact in business. Plus, I met some lovely people too. What more can you ask for on a Wednesday in mid-March? Read More
Is your social media really working for you? We all know the younger generation are social media natives, but most business owners and even many marketers haven’t got the time to keep up with all the latest trends in social media. And even if you do feel up to speed, are your Tweets, Posts, Snaps, Pins, Links actually doing your business any good? If you’re not sure on any of these points, you’re in luck!
My name is Rachel Weinhold, as well as being GrowTraffic’s resident copywriting queen, I’m also our freelance social media marketing consultant. I want to help your social media get the cut through your business deserves.
The web has been changing for a number of years and the search marketers of the world (such as seo consultants like Simon) have inevitably been increasingly working on social media for clients. That’s how GrowTraffic got going in this sphere.
Social media has a very real affect on the search engine optimisation of a website and it’s likely that this will only get more important as time goes on. But as a freelance social media consultant I’m not just here to think about social as a seo tactic. Social media is about much more than that, it encompasses everything from direct response through to lead generation and from brand awareness through to content distribution.
Whilst Simon doesn’t often get involved in the day to day delivery of social media marketing strategies, he brings a wealth of experience as an inhouse marketing manager for a number of leading brand, in which he has often been solely responsible for both organic and paid social media strategy.
GrowTraffic offers a complete social media service, from social media consultancy services, where we enter your organisation assisting you and your team to implement a robust social media plan with training and processes, through to the full on tactical implementation of social as part of your digital marketing strategy.
As with any campaign that GrowTraffic works on we believe in using a data driven approach both in terms of generating ideas for social marketing but also when optimising and reporting on the effectiveness of activity.
GrowTraffic is all about approaching digital marketing from a copy orientated strategic content perspective and we do this socially as well. Our social media strategies are largely based on the notion that we can create the kind of content that will engage and resonate with your target audience.
Although every social consultant is going to operate in a different manner – and we will work to make our service unique to your operation – there are some processes we go through every time. These processes include:
There are a number of ways in which I can work with you and how you can work with GrowTraffic more broadly. Here are some of the some of the ways we can work together on your social media marketing:
I’ve got a good feel for what works on social and what doesn’t. I’ve tried loads of different kinds of things, some have excelled many, most have done as expected, many have failed to hit the mark. The point is, working as a social marketing consultant means that I have the opportunity to try new things. That way I can see what works and what doesn’t and I bring this knowledge with me to every client I work with.
If you’re looking for a straight talking freelance social media marketing consultant who has been there, done that, then get in touch today.
When 2018 began, the total number of social media users in the United Kingdom (UK) reached over 39 million users, with estimates going up to 42 million users. Breaking it…
More and more, traditional marketing strategies are either going out the window or being saved for the big boys. Since the big boys obviously don’t need little old me writing…
What Is A Blog? This week’s blog is about guess what? Blogging! Which kind of makes sense, seeing as I have been writing blogs for Grow Traffic for a few…
For the last few years, ever since GrowTraffic moved across the beautiful county of Lancashire to settle in Bacup, in the Rossendale Valley, we’ve been members of the Valley at Work networking group. (If you’re a regular to my blog, you’ll know that I’ve mentioned Valley at Work before, most recently as part of the Rossendale Business Awards.)
On Wednesday, it was my turn once again to enter the bear pit and host the meeting’s discussion, and the subject suggested to me by Valley at Work Chairman, Rob, as one that would be useful for the other members, was social media. After a bit of discussion, we decided to make that a little bit more niche still and focus on Facebook, and specifically on how small businesses can make their Facebook efforts more effective. Read More
If you think about what we do as marketers, one of the core things we do is try to make a difference in the world, to change the world in some small way, even if it’s just changing the way a member of our audience might think. Read More
Marketing is changing with the changing face of the way we consume content and media and it’s important that marketers, and especially online marketers step up and take more proactive leadership roles within businesses. Read More
I spent around 12 months working on quite an intensive content marketing campaign for a company supplying products in the construction industry in the UK and I thought it would be valuable to discuss some of the things I learned during the process. Read More
Following in the footsteps of Facebook and Instagram, Twitter announced yesterday that it will shortly be autoplaying all videos by default, meaning that we can now all look forward to many more wasted hours of our lives watching cats fall down toilets or rhinos making friends with lambs. Read More
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