One thing it is pretty safe to say is that content marketing is a good thing and that content marketing with a strategy is even better.
But is every form of content marketing strategy suitable for every type of business and if not, then what content marketing strategies work in different sectors?
Read moreAnyone who creates content for a website will have seen a story in the news headlines and thought ‘If I can include that on my website, I can bring in huge numbers of traffic!’
But does it work like that? What is Newsjacking? Where have all my pens gone? And should my content marketing include news contact?
Read moreIf you are a Marketing Manager or Director you will be familiar with the age-old question of digital marketing agency Vs in-house. That eternal struggle of balancing your internal staff with your outsource team.
It’s no secret that effective marketers outsource specialist areas, such as design or copywriting, but outsourcing to digital marketing agencies is often thought of as a luxury. After all, anyone can do Facebook, right?
Well, we are here to have a look at the benefits of outsourcing to a digital marketing agency and the benefits of bringing it in house.
Read moreYou may have googled this question before, a while ago, read a few articles and added it to your marketing strategy.
But, as Paul McCartney says “In this everchanging world in which we live in” and the marketing world is no exception, so we need to keep up to date. (Also, that is terrible grammar by Paul, but we’ll grant him poetic licence).
So, in September 2019, what do marketers need to know about SEO?
(editor’s note. Top tip, maybe don’t start our blogs by criticising one of the Beatles?)
Read moreIf, like us at Grow Traffic, you use Hootsuite to manage social media account you may have found yourself reading the slightly irritating, some would say smug, little Hootsuite owl telling you that one or more of your social media accounts has become disconnected.
Read moreNo matter what type of business you have, having a marketing plan is essential as it allows you to guide your marketing efforts. Marketing Managers like yourself spend so much time crunching the numbers, working out what marketing techniques work and creating a marketing budget. And you do all of this with the end goal of developing a very detailed marketing plan.
Read moreOther than marketing managers and marketing experts, not many people understand how much money, time and effort goes into a digital marketing strategy. And developing a digital marketing budget is just one of the many daunting tasks we’re faced with as Marketing Managers.
Read moreDespite social media playing a large role in your digital marketing strategy, it’s often a slow process. Building up a strong following of potential customers and gaining positive engagement on your company’s social media platforms can be tricky and time-consuming. Thankfully, engaging your employees and colleagues in your social media activity can help.
Read moreAh, the question that has been debated for many years. The relationship between social media marketing and SEO is complex, and everyone in the digital marketing world will have a different answer.
Read moreIt’s a good question! And the answer is yes, of course you should. In fact, you probably need paid social media marketing more so now than ever before!
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