Category

Social Media Marketing

GrowTraffic blog header, Digital Marketing Agency vs In-House; Which Is Better For Business

Digital Marketing Agency Vs In-House; Which Is Better For Business?

By | Blog, Content Marketing, Email Marketing, SEO, Social Media Marketing, Thoughts | No Comments

If you are a Marketing Manager or Director you will be familiar with the age-old question of digital marketing agency Vs in-house. That eternal struggle of balancing your internal staff with your outsource team.  

It’s no secret that effective marketers outsource specialist areas, such as design or copywriting, but outsourcing to digital marketing agencies is often thought of as a luxury. After all, anyone can do Facebook, right?

Well, we are here to have a look at the benefits of outsourcing to a digital marketing agency and the benefits of bringing it in house.

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Blog Header What Do Marketers Need To Know About SEO

What Do Marketers Need To Know About SEO?

By | Blog, Content Marketing, Google, Search Engines, SEO, Social Media Marketing | No Comments

You may have googled this question before, a while ago, read a few articles and added it to your marketing strategy.

But, as Paul McCartney says “In this everchanging world in which we live in” and the marketing world is no exception, so we need to keep up to date. (Also, that is terrible grammar by Paul, but we’ll grant him poetic licence).

So, in September 2019, what do marketers need to know about SEO?

(editor’s note. Top tip, maybe don’t start our blogs by criticising one of the Beatles?)

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title graphic for GrowTraffic blog entitled How Often Should You Review Your Marketing Plan

How Often Should You Review Your Marketing Plan?

By | Blog, Content Marketing, Inbound Marketing, PPC, SEO, Social Media Marketing, Thoughts | No Comments

No matter what type of business you have, having a marketing plan is essential as it allows you to guide your marketing efforts. Marketing Managers like yourself spend so much time crunching the numbers, working out what marketing techniques work and creating a marketing budget. And you do all of this with the end goal of developing a very detailed marketing plan.

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Title Graphic for GrowTraffic blog

How Do I Get Employees Engaged In Social Media Marketing Activities?

By | Blog, Social Media Marketing | No Comments

Despite social media playing a large role in your digital marketing strategy, it’s often a slow process. Building up a strong following of potential customers and gaining positive engagement on your company’s social media platforms can be tricky and time-consuming. Thankfully, engaging your employees and colleagues in your social media activity can help.

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Guest blog post title Graphic for What Are The Most Effective Types Of Social Media Advertising

What Are The Most Effective Types Of Social Media Advertising?

By | Blog, Guest Post, Social Media Marketing | No Comments

A rapidly emerging entity of digital marketing is social media advertising. Social media are fun, creative, informative and engaging platforms that can boost business revenues.

If done strategically, one high-quality, valuable post can singlehandedly increase following in a matter of hours!

Imagine if that was your company’s post. You could be looking at new leads and skyrocketing conversions, which, in turn, increases sales or brand awareness. No matter what your business goals and objectives are, social media will come to the rescue and help you achieve them.

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The Top Ten Social Media Channels For 2019

Which Social Media Platform Should I Use In 2019 To Improve My Rankings?

By | Blog, Social Media Marketing | No Comments

Social media. It’s a rum old thing, ain’t it?!

It seems that every day there’s a new platform introduced, one bought out by someone else, one dropping off the radar.

Just as soon as you’ve got your head around one social media platform, it turns out that its no longer down wiv da kids, and they’ve all moved somewhere else anyway. There’s just you and your Nan left, liking each other’s cat videos.

Or, at least, as a thirty-something with a nine year old son, that’s how I feel! I’ve no sooner figured out one social media channel he’s using, and he’s lost interest in that one and has moved on to something completely new.

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Content Marketing, Content, Marketing, SEO, SEO Content Marketing, Search Engine Optimisation, SEO Marketing, Online Marketing, Digital Marketing, Website Marketing, Website Traffic, GrowTraffic, Blogging, Guest Blogging, Guest Blog Post

How Is Content Marketing Changing in 2018?

By | Content Marketing, Inbound Marketing, News, Social Media Marketing, Thoughts | No Comments

More and more, traditional marketing strategies are either going out the window or being saved for the big boys.

Since the big boys obviously don’t need little old me writing their marketing strategy, I’m going to talk to the rest of you, rest of us anyway. How do you compete?

Content marketing has changed the game.  Stop swimming and die, or in this case, stop evolving, stop adapting, stop giving great answers, and die.  Read More

Blogging, Blogs, Content Marketing, SEO Copywriting, Copywriting

What Are The Benefits of Blogging?

By | Content Marketing, SEO, Social Media Marketing, Thoughts | No Comments

What Is A Blog?

This week’s blog is about guess what? Blogging!

Which kind of makes sense, seeing as I have been writing blogs for  Grow Traffic for a few weeks now, and I haven’t really understood the benefits, other than to indulge my love of writing for my favourite SEO company, and get paid for the privilege! Win win I say! 

But before we look at the benefits of blogging, who will read your blog, and how to begin if you’ve never ventured in to blogging before but want to get started, we need to look at what actually is a blogRead More