Category

Social Media Marketing

Why Do I Need Words And Pictures On My Website?

By | Content Marketing, Inbound Marketing, Search Engines, Social Media Marketing | No Comments

As anyone who knows me will tell you, I’m a Words Person. Not a Numbers Person – as my son is keen on reminding me – and rarely even a Pictures Person – if you’re going to stick me in an art gallery, you’re going to have to explain to me what I’m looking at. But give me words – anyone’s words; Shakespeare’s, Duffy’s, Attwood’s, hell, even Val McDermid’s – and I’m in heaven.  Read More

Is Content Still King? 3 Reasons Content Still Matters

By | Content Marketing, Inbound Marketing, Search Engines, Social Media Marketing | No Comments

You might say I should have better things to do with my life, but for the last few years I’ve been blogging about why content is king. It’s been the mantra of we SEO copywriters and content marketers for ages now, despite the intermittent prophecies that the content bubble is about to burst (it might, by the way, but I think we’re safe for now). But is it still true that content is king?

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SEO Copywriting Predictions for 2018

By | Content Marketing, Inbound Marketing, SEO, Social Media Marketing, Thoughts | 2 Comments

Happy New Year!

Having not written a GT blog for some considerable time, I have now been given the honour of writing our first blog of 2018 – and what an honour that is! I know, you’re jealous. I would be too.

And so, as it’s the start of a shiny new year and we’re all feeling positive and looking forward to all the good things that lie ahead (come on; it’s only the second week of January…we’re still positive!), the GT team are going to take it in turns to make some predictions on what this year may have in store for each of our areas of expertise. I know, the world and his dog are doing it, just bear with us…we need the keywords! 😉

So, as copywriting – or SEO copywriting, to be more specific – is my thing, I’m going to give you my predictions for SEO copywriting and content marketing in 2018, based on the questions I’ve most been asked recently. So, whether you’ve been content marketing for years or are a content virgin, you can make sure 2018 will be the year you finally start to grow your business online.  Read More

Our Essential Small Business Tools

By | Reviews, Rossendale, Sheffield, Social Media Marketing, Thoughts | No Comments

As busy SEO consultants, our obvious number one priority is delivering results for our clients. We deliver actionable insights, that ultimately help them achieve their business goals. But how do we achieve our goals? More specifically, what tools do we use to help us achieve our business aims? Not from an SEO or marketing perspective, but the behind the scenes, daily running of a business sense.

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Authentic Realism: How Does Fake News Affect Influencer Marketing?

By | Content Marketing, SEO, Social Media Marketing, Thoughts | No Comments

Over the last year, we’ve heard a lot about fake news. Even before that there were questions about celebrities and social media stars connections with large brands. Who believes the photos in glossy magazines haven’t been airbrushed? Or that celebrities write their own autobiographies? Increasingly, the general public is getting wise to the reality of the people they aspire to be like. And I can’t tell you how many times I’ve read a post and believed Clint Eastwood has died! So what does this heightened awareness of ‘the fake’, do for influencer marketing? Read More

My Women In Business Group Mentoring Session

By | News, Rossendale, Social Media Marketing, Thoughts | No Comments

Well, I’ve had a rather exciting day today, so I thought I’d pen you a quick blog to tell you all about it. I know, I know; you don’t deserve me.

 

So, what have I been up to that’s been so important? I got a free lunch for one thing, and very nice it was too. Suitably vegetarian. Besides that – and possibly more importantly – I also got an incredibly useful mentoring session on how to make an impact in business. Plus, I met some lovely people too. What more can you ask for on a Wednesday in mid-March?  Read More

Freelance Social Media Marketing Consultant

By | Rossendale, Social Media Marketing | 7 Comments

Is your social media really working for you? We all know the younger generation are social media natives, but most business owners and even many marketers haven’t got the time to keep up with all the latest trends in social media. And even if you do feel up to speed, are your Tweets, Posts, Snaps, Pins, Links actually doing your business any good? If you’re not sure on any of these points, you’re in luck!

My name is Rachel Weinhold, as well as being GrowTraffic’s resident copywriting queen, I’m also our freelance social media marketing consultant. I want to help your social media get the cut through your business deserves.

The web has been changing for a number of years and the search marketers of the world (such as seo consultants like Simon) have inevitably been increasingly working on social media for clients. That’s how GrowTraffic got going in this sphere.

Social media has a very real affect on the search engine optimisation of a website and it’s likely that this will only get more important as time goes on. But as a freelance social media consultant I’m not just here to think about social as a seo tactic. Social media is about much more than that, it encompasses everything from direct response through to lead generation and from brand awareness through to content distribution.

Whilst Simon doesn’t often get involved in the day to day delivery of social media marketing strategies, he brings a wealth of experience as an inhouse marketing manager for a number of leading brand, in which he has often been solely responsible for both organic and paid social media strategy.

Social Media Optimisation Consultants

GrowTraffic offers a complete social media service, from social media consultancy services, where we enter your organisation assisting you and your team to implement a robust social media plan with training and processes, through to the full on tactical implementation of social as part of your digital marketing strategy.

As with any campaign that GrowTraffic works on we believe in using a data driven approach both in terms of generating ideas for social marketing but also when optimising and reporting on the effectiveness of activity.

GrowTraffic is all about approaching digital marketing from a copy orientated strategic content perspective and we do this socially as well. Our social media strategies are largely based on the notion that we can create the kind of content that will engage and resonate with your target audience.

How a social media marketing consultant operates

Although every social consultant is going to operate in a different manner – and we will work to make our service unique to your operation – there are some processes we go through every time. These processes include:

  1. Carry out social media audit including competitor analysis
  2. Develop social strategy
  3. Create social media messaging framework
  4. Develop a list of influencers
  5. Target influencers
  6. Distribute content encouraging influencer amplification
  7. Optimise content based on what works

How you can work with GrowTraffic’s Social Media Consultancy

There are a number of ways in which I can work with you and how you can work with GrowTraffic more broadly. Here are some of the some of the ways we can work together on your social media marketing:

  • Inhouse contractor – if you want someone to come and work in your department I can come in on a part time or full time basis, depending on capacity within GrowTraffic at any one time.
  • Retained social media marketing – if you want someone on hand at all times, but who’s not based in your office we can work with you in this capacity.
  • Project by project basis – if you just don’t have the resource within your business and you know your latest marketing campaign needs more support then we will take up some of the slack.

I’ve got a good feel for what works on social and what doesn’t. I’ve tried loads of different kinds of things, some have excelled many, most have done as expected, many have failed to hit the mark. The point is, working as a social marketing consultant means that I have the opportunity to try new things. That way I can see what works and what doesn’t and I bring this knowledge with me to every client I work with.

If you’re looking for a straight talking freelance social media marketing consultant who has been there, done that, then get in touch today.

Recent Social Media Marketing Blog Posts

Tips to Get Your Business Noticed On Social Media (Infographic)

| Search Engines, Social Media Marketing | No Comments
 1) Post Frequently The more you post the more likely your engagement. You should be aiming for several times a day, every day. You can use a scheduling service, like...

Why Do I Need Words And Pictures On My Website?

| Content Marketing, Inbound Marketing, Search Engines, Social Media Marketing | No Comments

As anyone who knows me will tell you, I’m a Words Person. Not a Numbers Person – as my son is keen on reminding me – and rarely even a…

Is Social Media Marketing Still Relevant?

| Social Media Marketing, Thoughts | No Comments

Can you imagine a world without social media? Of course, you can remember the days before Facebook, Snapchat, etc, but social media has become so interlinked with our daily lives…

Is Your Facebook Marketing Working?

By | Content Marketing, Rossendale, Social Media Marketing | No Comments

For the last few years, ever since GrowTraffic moved across the beautiful county of Lancashire to settle in Bacup, in the Rossendale Valley, we’ve been members of the Valley at Work networking group. (If you’re a regular to my blog, you’ll know that I’ve mentioned Valley at Work before, most recently as part of the Rossendale Business Awards.)

On Wednesday, it was my turn once again to enter the bear pit and host the meeting’s discussion, and the subject suggested to me by Valley at Work Chairman, Rob, as one that would be useful for the other members, was social media. After a bit of discussion, we decided to make that a little bit more niche still and focus on Facebook, and specifically on how small businesses can make their Facebook efforts more effective.  Read More

Seven audiences you should engage with online

By | Social Media Marketing | No Comments

We all have opinions and will form them about the brands we interact with. People will also talk and those opinions will out, as a marketer you try to influence that stream of consciousness, however you never really know which direction someone’s opinion will take, so after you’ve taken all though proactive measures to create the right kind of brand signals and perceptions, you’ve got to be ready to react. Read More

A (Belated) Networking Update

By | Content Marketing, Internet Marketing Recruitment, Social Media Marketing, Thoughts | No Comments

 

Well I’ve been a very busy little bee over the past couple of weeks, so much so that I haven’t even found time to pen a little GrowTraffic blog post; my clients have had loads but the GT world has been woefully neglected. Fortunately, Simon Dalley’s been stepping in to fill the blogging void, so I think we’ll probably survive, however it’s about time I started to pull my blogging weight so here’s a quick little post to keep you going.  Read More

Wear Yellow For Seth: A Viral Tale

By | Content Marketing, Inbound Marketing, Internet Marketing Recruitment, Social Media Marketing, Thoughts | No Comments

I’ve watched a little viral miracle occur this week over my social media platforms and it’s got nothing to do with marketers or SEO-ers, but rather with a little boy from Manchester who has – almost single handedly – caused an internet sensation.

 

It’s practically impossible for even the most seasoned of digital marketers to predict what will go viral or when, and so it’s understandable that this turn of events has left the little boy’s family a little bit dazed; it’s certainly clear from their response that they had absolutely no idea of the impact their little video would have.

 

And yet really, when I sat down and thought about it, it seemed completely reasonable to me that this should have happened, and not purely because it is such a worthy cause; it genuinely ticks all the boxes for an internet viral success. So, having done said thinking, I thought I’d tell you lot about it too; so here we go, it’s the story of Seth; The Internet SensationRead More

The Role Of A Freelance SEO Consultant

By | Content Marketing, Google, Inbound Marketing, Internet Marketing Recruitment, Search Engines, SEO, Social Media Marketing, Thoughts | No Comments

I’ve talked about the changing role of SEO Consultants a few times in my previous blogs, but I was talking to a client the other day whilst I was doing a quote and it became obvious quite quickly that this client had misunderstood the role that GrowTraffic would play; hence, I thought that I would reiterate the point. Not that any of my clients ever read my blog but hey, I’ve got nothing better to do. Not!  Read More