Selling…it’s become a bit of a dirty word on social media, hasn’t it. Every business owner tries to engage with their audience in the hope they will buy something but many are scared to go right in there with posts that are too ‘salesy’.
Here is a handy infographic with the top day and time to post your content on social media if you want to achieve maximum engagement.
Over the past couple of months, Instagram has been testing a few different layout designs and over the last week, they have started to roll out the winner of their tests. This new layout has got some Instagram loyalists up in arms, so why are they doing it? Read more
Facebook is in the process of rolling out a new user interface but it appears the users really do hate what they’ve done. And it’s not just grumblings, for a lot of users, this appears to be the last straw, with many of them threatening to completely leave Facebook for good. Read more
Having an online presence is crucial for any business, but more so for a tech company. Read more
Everyone can see the impact the COVID-19 Crisis has had on the economy and the wider landscape. A lot of businesses are going to close and a lot of people are going to be unemployed because of this. But, doesn’t everyone know now is the time to step up their marketing activities and start new ventures?
We thought we’d take a look at what the search trends for various digital marketing topics and search queries look like, which I think should provide an indication about what marketing professionals and business owners are turning to – or will turn to – after this crisis and the lockdown is over.
The figures and charts below are from Google Trends and represent search trends in the UK only. It’s worth noting I’m interested in search trends for search terms and not for search topics.
With several different types of digital marketing at your disposal, you need a clear strategy and find out what’s the best mix of blogs, video and graphics when content marketing? Read more
If you are thinking of using a digital marketing strategy, then content marketing will play an important role, but what type of content does a content marketing agency produce? Read more