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Thoughts

title graphic for GrowTraffic blog entitled How Often Should You Review Your Marketing Plan

How Often Should You Review Your Marketing Plan?

By | Blog, Content Marketing, Inbound Marketing, PPC, SEO, Social Media Marketing, Thoughts | No Comments

No matter what type of business you have, having a marketing plan is essential as it allows you to guide your marketing efforts. Marketing Managers like yourself spend so much time crunching the numbers, working out what marketing techniques work and creating a marketing budget. And you do all of this with the end goal of developing a very detailed marketing plan.

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Title Graphic for blog post How Do I Create And Measure An Effective Customer Retention Strategy for E-Commerce?

How Do I Create and Measure an Effective Customer Retention Strategy for E-commerce?

By | Blog, Guest Post, Thoughts | No Comments

Holding onto existing customers is much more cost effective than constantly acquiring new ones.

Of course, you already knew this. It’s why you’re here. The bigger issue is how to keep hold of your customers before they slip out of the net and go somewhere else.

On the face of it, it’s a tricky one. Consumers have more options than ever before and can shop anywhere they like. So why would they stick with just you?

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International Women's Day 2019 Title Graphic

Happy International Women’s Day, From GT

By | Blog, Thoughts | One Comment

When you do Content Marketing for a business, for the purposes of SEO, one of the first things you do is draw up a content calendar. You match up what dates are going to be coming up in the year that you can write a blog post about. Some might be more relevant than others. Some might be very tenuous indeed.

However, if you can link what you do to a calendar date – something that people are already going to be talking about; something that people will already be searching for online – then it’s beneficial for your website. More people already looking for the type of content you’re writing, ergo more visitors back to your website. It ain’t rocket science.

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What SEO Specialism Should My Agency Focus On?

What SEO Specialism Should My Agency Focus On?

By | Google, Search Engines, SEO, Thoughts | No Comments

Most people tend to lump SEO together, however, as a marketing tactic, search engine optimisation can be broken out into further subdivisions and this can make it difficult for business owners and marketing managers to understand. Just as you’ll appreciate there are differences between a freelance SEO, SEO consultancies and SEO Agencies, the same is true between SEO agencies. No SEO agency is born equally.

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What Types Of Content Should A Blogger Create

What Types Of Content Should A Blogger Create?

By | Blog, Content Marketing, Google, Guest Post, Inbound Marketing, Search Engines, SEO, Thoughts | No Comments

I know this sounds like a trick question, but trust me, it isn’t.

Thanks to the fact that we’re exceptionally good SEO and Content Marketers here at GrowTraffic, we’ve just drawn up our content calendar for the first three months of 2019, and we’ve decided to go to basics a little bit.

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Connecting with your customers via SEO

How Do I Connect With My Customers Using SEO?

By | Blog, Search Engines, Thoughts | No Comments

If you are a small business owner working all the hours you can to grow your company, or you are an entrepreneur with some great ideas but no route to market, starting out can be a really tough time.

You have this superb product or service that you know everybody will love, you have an all singing and dancing website that you are truly proud of, you have invested heavily in to your ideas, but you just can’t quite put your finger on why you are not yet reaping the rewards for all your hard work.

It’s demoralising, demotivating and down right frustrating.

This is where you need some magic dust sprinkling to kick start your dreams and ambitions, that one lucky break as they say, could turn your dream in to a reality, your small business in to a FTSE 100, and you in to the next Richard Branson flying your own jet.

Well although SEO isn’t magic dust, it can certainly help to open up your business or your ideas to a global audience, giving you the leg up you were hoping for.

Want to know more about SEO can help your brand? Read on…  Read More

Sisters are doing it for themselves. Women in SEO

Sisters Are Doing It For Themselves: Women In SEO

By | Blog, Content Marketing, Thoughts | No Comments

Are you singing the song yet? If you’re not, you should be! Aretha should be blaring out in your ears as loud as possible. Go on, sing it loudly. Let that woman stare at you.

OK, that’s enough. Don’t get carried away.

Because, difficult as it is to believe, I’m not just writing this blog post as a tribute to the late, great Aretha Franklin. Although I probably should be; she deserves it.

But no, on this occasion, I’m writing about the fact that we, the GrowTraffic dream team, are a group of four women, fighting our corner in a very male dominated world. We’re independent women in SEO. And we love it.  Read More