The Price Business Owners Pay
The Price Business Owners Pay

Growing a business isn’t easy and I think even the most resilient business owner will have experienced the ups and downs during the last 6 months or so, but in reality, many, if not most founders and business owners find themselves shouldering a huge psychological burden.

Just a handful of years ago GrowTraffic was on its knees; we’d lost the majority of the clients we’d built up over previous years or two – for the second time – our client base came and went, and I was working in a fulltime corporate marketing role wondering how I would ever get GT generating inbound leads in the numbers it used to. All that time I was advising GT clients on how to generate traffic and clients from SEO, nodding and smiling, and generally filling them with confidence that I knew how to make it work for them. Read more

How To Manage The Relationship With Your Digital Marketing Agency
How To Manage The Relationship With Your Digital Marketing Agency

Ever wondered why you bothered hiring that digital marketing agency? Why you didn’t have any success with campaigns or maybe you’re feeling a bit ripped off by it all?

We hope you haven’t experienced any of that but sadly it does happen to some marketers or business owners and there is usually one reason why…the relationship was bad.

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Yorkshire Content Marketing Agency Vs Lancashire Content Marketing Agency?

Ey up! Are tha looking fur a proper Yorkshire content marketing agency? Or do you need a Lanky speaking agency?

Of course, it shouldn’t matter where your content marketing agency is based – a good content creator can write in any style, dialect, or tone of voice. As a content marketing agency with offices in Yorkshire and Lancashire – both with ‘native’ speakers and a wealth of knowledge about their areas, it’s only natural we have wondered ourselves; is there a difference between our content writers between the offices? If so, is it of any benefit? And, seen as we’re a ‘northern’ content marketing agency collectively, how do we hold up against the boyos from down south?

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Tech Giants Are Monopsonies So Stop Treating Them Like Monopolies
Tech Giants Are Monopsonies So Stop Treating Them Like Monopolies

Over the last hundred years, politicians have been wading into economics and breaking up businesses that have become too big – by becoming monopolies – and lots of laws, regulations and policies have been devised around this. But we’ve entered a new era and in that era, the popular board game we all play once every couple of years wouldn’t be called Monolopy, it would be called Monopsony. Read more

Should You Be Part Of The Brand Police Or A Brand Guardian?
Should You Be Part Of The Brand Police Or A Brand Guardian?

I’ve been working in marketing for the best part of two decades. For much of that time, I would tell you I knew best in regards to the look/feel and tone of those brands. When it came to it, I wrote the creative briefs, I brought in the designers, agencies, freelancers etc. For most things, I signed off everything that could affect a brand, before it got to a director, for final sign-off. I was the Brand Police.

I’d have signed off – or at least ensure sign off on what I wanted – on everything from the colours in the brand pallet, to the tone of voice of the copy, to the images we used in the advertising. I’d even do training with the sales team and customer services team to teach them how to speak in the brand’s unique character. And there’s nothing a sales team hates more than being told how to speak to a customer by a marketer, who never picks up a phone to speak to a customer! Around five years ago all that changed. It was around that time that I started to see myself as the Brand Guardian. Read more

Why Digital Marketing Agencies Should Lead The Way To Work Local
Why Digital Marketing Agencies Should Lead The Way To Work Local

Over the last few months, we’ve seen a huge section of the economy move to a homeworking model as part of the COVID-19 lockdown and we’ve seen it can work. But for most people, it’s just a temporary working pattern and many don’t necessarily want to work from home fulltime, but still want to enjoy some of the benefits they’ve experienced. I believe a halfway house between full homeworking-for-all and city-centre working can be found in the Work Local movement and I believe the digital industry is ideally placed to champion the work local movement. Read more

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est. 2009

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