If you’re running a digital marketing agency from time to time you’re going to come up against a client who decides to breach their contract. It happens. Sometimes it happens because the client thinks they can get away with it and sometimes because they don’t understand the contract. It’s frustrating, but in general, it’s something that can be dealt with without too much fuss. It’s just about working out what’s gone on, what the breach is and determine the steps you’re going to take. Read more
Digital marketing is the process of using digital technologies to market goods, services and brands. Digital marketing professionals charge for their time and expertise, with a markup on acquired products and services. But what happens when you grow your business from a consultancy to an agency, things get more complicated quickly and you’re going to question what the right model is for your digital marketing agency. Read more
Happy International Dance Day everyone!
My name is Blythe, I am the newest member of the Grow Traffic Team and I have over ten years of dance experience.
Recently I got into something of a debate about whether personal branding really exists or whether it’s just reputation. I don’t think I really did the debate justice because at the time I was a little fixated on allowing GrowTraffic’s employees more personalisation of our branded elements and began to go off on a tangent, and that probably eroded the credibility of my original argument. So here we go. Let’s dive into branding, personal branding, personality and reputation. Read more
Business partnerships can be tough and many business partnerships end in toxic battles with owners feuding and reliving the same arguments. Everyone hates it. But even if this has been going on for years, there’s no time like the present to start resolving it. Read more
So you’ve spent years working and striving until you’ve achieved the much-coveted C-Suite role you’ve been after or you’ve been building. Then what? Well, if you’re like most members of the C-Suite club, you’re probably going to find yourself suffering from some kind of depression and anxiety. Read more
We spend more time with our colleagues than with our families and friends for most of the week. It stands to reason from time to time you’re going to have disagreements with them. But how do you choose the right words with arguments when you’re at work? Read more
Dysfunctional boards aren’t that uncommon, but if you find yourself in the midst of a dysfunctional board you can be sure you’re experiencing headaches, either directly or indirectly. Read more
Networking has been one of the most important parts of GrowTraffic’s growth over the last 11 years, as it is to many businesses. However, whilst many business owners may see it as essential, it can have a detrimental impact on the long term success of a business. And you probably won’t realise it until it’s too late. Read more
Today is International Women’s Day; an annual event that celebrates women. Because, you know, just over half the global population obviously needs one day in every 365 to celebrate their existence.
Nevertheless, here we are. And, as GT is a predominantly female search marketing agency, every year we mark the day with a blog. Well, content marketing innit. You’ve got to do what you’ve got to do.
Let’s crack on. Read more