Category

Thoughts

Connecting with your customers via SEO

How Do I Connect With My Customers Using SEO?

By | Blog, Search Engines, Thoughts | No Comments

If you are a small business owner working all the hours you can to grow your company, or you are an entrepreneur with some great ideas but no route to market, starting out can be a really tough time.

You have this superb product or service that you know everybody will love, you have an all singing and dancing website that you are truly proud of, you have invested heavily in to your ideas, but you just can’t quite put your finger on why you are not yet reaping the rewards for all your hard work.

It’s demoralising, demotivating and down right frustrating.

This is where you need some magic dust sprinkling to kick start your dreams and ambitions, that one lucky break as they say, could turn your dream in to a reality, your small business in to a FTSE 100, and you in to the next Richard Branson flying your own jet.

Well although SEO isn’t magic dust, it can certainly help to open up your business or your ideas to a global audience, giving you the leg up you were hoping for.

Want to know more about SEO can help your brand? Read on…  Read More

Sisters are doing it for themselves. Women in SEO

Sisters Are Doing It For Themselves: Women In SEO

By | Blog, Content Marketing, Thoughts | No Comments

Are you singing the song yet? If you’re not, you should be! Aretha should be blaring out in your ears as loud as possible. Go on, sing it loudly. Let that woman stare at you.

OK, that’s enough. Don’t get carried away.

Because, difficult as it is to believe, I’m not just writing this blog post as a tribute to the late, great Aretha Franklin. Although I probably should be; she deserves it.

But no, on this occasion, I’m writing about the fact that we, the GrowTraffic dream team, are a group of four women, fighting our corner in a very male dominated world. We’re independent women in SEO. And we love it.  Read More

Content Marketing, Content, Marketing, SEO, SEO Content Marketing, Search Engine Optimisation, SEO Marketing, Online Marketing, Digital Marketing, Website Marketing, Website Traffic, GrowTraffic, Blogging, Guest Blogging, Guest Blog Post

How Is Content Marketing Changing in 2018?

By | Content Marketing, Inbound Marketing, News, Social Media Marketing, Thoughts | No Comments

More and more, traditional marketing strategies are either going out the window or being saved for the big boys.

Since the big boys obviously don’t need little old me writing their marketing strategy, I’m going to talk to the rest of you, rest of us anyway. How do you compete?

Content marketing has changed the game.  Stop swimming and die, or in this case, stop evolving, stop adapting, stop giving great answers, and die.  Read More

Website Content, Web Content, Online Content, Blogging, Blog Content, SEO Content, SEO Copywriting, Copywriting, SEO, Search Engine Optimisation Copywriting, Website Copywriting, Good Content V Bad Content, Good Online Content, Good SEO Copywriting

Why Do I Need Good Content On My Website?

By | Content Marketing, Search Engines, Thoughts | No Comments

Now I don’t know if you’ve noticed this or not (it’s not as though I bang on about it much!) but I’m an SEO Copywriter by trade. My job title might be Managing Director now, but having come from a previous life as a freelance copywriter, before I got dragged into the crazy world of GrowTraffic and SEO, copywriting is pretty much what I’m obsessed with.

Which is why all my blogs are about copywriting. You might have perceived the theme?  Read More

Networking, Business Networking, Breakfast Networking, Lunch Networking, Networking in Rossendale, Networking in Lancashire, Networking in Yorkshire, Bob Club, Bob Club North West, BoB Club Networking, 4Networking, 4 Networking, 4 Networking Lancashire, Valley at Work, Valley at Work Networking

The Power of Business Networking Part II

By | Rossendale, Thoughts | No Comments

How much business networking do you do for your company?

I wrote a blog way back in 2015 entitled The Power of Networking, which was about how GrowTraffic had recently started networking in the Rossendale Valley, having moved to the area a year or so earlier. It wasn’t a new venture for us, as such, because we’d done networking previously in other areas, but it was a bit of a revelation to find a community in our new locality that was so much more switched on to the benefits of networking than we’d encountered at our old one.

That’s why, since I wrote that last blog in 2015, networking has become a central pillar of GrowTraffic’s sales and growth strategy, and it’s something that all of the team take part in on a regular basis.  Read More

Content Marketing, Marketing, SEO Marketing, SEO, Blog Writing, Online Marketing, SEO Copywriting, SEO Copywriter, Digital Marketing, Digital Marketer, Online Marketer, SEO Marketer

How To Get Out Of A Marketing Rut

By | Content Marketing, Thoughts | No Comments

We all get stuck in a marketing rut at work from time to time. When you’re a marketer you’ll realise that you’re doing the same things over and over again in slightly different ways and hoping to get different results. As the old saying goes “if you always do the same things, you’ll always get the same results,” and whilst this is true, sometimes it’s hard to think of what to do next and what to do differently.  Read More

Blogging, Blogs, Content Marketing, SEO Copywriting, Copywriting

What Are The Benefits of Blogging?

By | Content Marketing, SEO, Social Media Marketing, Thoughts | No Comments

What Is A Blog?

This week’s blog is about guess what? Blogging!

Which kind of makes sense, seeing as I have been writing blogs for  Grow Traffic for a few weeks now, and I haven’t really understood the benefits, other than to indulge my love of writing for my favourite SEO company, and get paid for the privilege! Win win I say! 

But before we look at the benefits of blogging, who will read your blog, and how to begin if you’ve never ventured in to blogging before but want to get started, we need to look at what actually is a blogRead More

SEO Copywriting Predictions, SEO Copywriting Predictions 2018, SEO Copywriting, SEO Copy, SEO, Copywriting, SEO Copywriter, Copywriter, Search Engine Optimisation, SEO Predictions 2018, SEO 2018

SEO Copywriting Predictions for 2018

By | Content Marketing, Inbound Marketing, SEO, Social Media Marketing, Thoughts | 2 Comments

Happy New Year!

Having not written a GT blog for some considerable time, I have now been given the honour of writing our first blog of 2018 – and what an honour that is! I know, you’re jealous. I would be too.

And so, as it’s the start of a shiny new year and we’re all feeling positive and looking forward to all the good things that lie ahead (come on; it’s only the second week of January…we’re still positive!), the GT team are going to take it in turns to make some predictions on what this year may have in store for each of our areas of expertise. I know, the world and his dog are doing it, just bear with us…we need the keywords! 😉

So, as copywriting – or SEO copywriting, to be more specific – is my thing, I’m going to give you my predictions for SEO copywriting and content marketing in 2018, based on the questions I’ve most been asked recently. So, whether you’ve been content marketing for years or are a content virgin, you can make sure 2018 will be the year you finally start to grow your business online.  Read More

Images illustrating blog by SEO experts in Lancashire, GrowTraffic, about great tools for small businesses

Our Essential Small Business Tools

By | Reviews, Rossendale, Sheffield, Social Media Marketing, Thoughts | No Comments

As busy SEO consultants, our obvious number one priority is delivering results for our clients. We deliver actionable insights, that ultimately help them achieve their business goals. But how do we achieve our goals? More specifically, what tools do we use to help us achieve our business aims? Not from an SEO or marketing perspective, but the behind the scenes, daily running of a business sense.

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Images illustrating blog by SEO experts in Lancashire, GrowTraffic, on 4 ways to make LinkedIn work harder.

4 Ways to Make LinkedIn Work For You

By | Thoughts | No Comments

Social media is a great way to promote your business and yourself. Its free, it has an amazing reach and it’s an instant way to get your message out. LinkedIn stands out from the crowd as being for professionals, but people either love it or hate it. For those who use it well, it can be an invaluable source of business leads and connections.

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Images illustrating a blog by SEO consultants, GrowTraffic, on how to turn an idea into a real business.

6 Easy Steps for Turning an Idea into a Business

By | Thoughts | No Comments

Every successful business started from an idea. In fact, everything we interact with, touch, wear, eat, read etc started from an idea.

Ideas are powerful and can be the start of something amazing. But they don’t mean anything if you don’t act on them.

Whether you have had a Eureka moment, an inspirational chat with a friend, or a slow burning germ of an idea, let’s assume your idea is there. You just need to figure out what to do with it next.

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