Should You Be Part Of The Brand Police Or A Brand Guardian?
Should You Be Part Of The Brand Police Or A Brand Guardian?

I’ve been working in marketing for the best part of two decades. For much of that time, I would tell you I knew best in regards to the look/feel and tone of those brands. When it came to it, I wrote the creative briefs, I brought in the designers, agencies, freelancers etc. For most things, I signed off everything that could affect a brand, before it got to a director, for final sign-off. I was the Brand Police.

I’d have signed off – or at least ensure sign off on what I wanted – on everything from the colours in the brand pallet, to the tone of voice of the copy, to the images we used in the advertising. I’d even do training with the sales team and customer services team to teach them how to speak in the brand’s unique character. And there’s nothing a sales team hates more than being told how to speak to a customer by a marketer, who never picks up a phone to speak to a customer! Around five years ago all that changed. It was around that time that I started to see myself as the Brand Guardian. Read more

Why Digital Marketing Agencies Should Lead The Way To Work Local
Why Digital Marketing Agencies Should Lead The Way To Work Local

Over the last few months, we’ve seen a huge section of the economy move to a homeworking model as part of the COVID-19 lockdown and we’ve seen it can work. But for most people, it’s just a temporary working pattern and many don’t necessarily want to work from home fulltime, but still want to enjoy some of the benefits they’ve experienced. I believe a halfway house between full homeworking-for-all and city-centre working can be found in the Work Local movement and I believe the digital industry is ideally placed to champion the work local movement. Read more

Why SEO Consultants And SEO Agencies Are Going To Have To Get More Technical Again And Stop Acting Like Content Marketing Agencies.
Why SEO Consultants And SEO Agencies Are Going To Have To Get More Technical Again And Stop Acting Like Content Marketing Agencies

I’ve been around SEO for a long time now and I’ve seen trends come and go. As such I’ve seen SEO consultants come and go, and SEO agencies rise and fall. These changes tend to occur when the SEOs are unable to adapt. And we are moving into a new phase of SEO and we’ll see all those SEOs who focus on content marketing start to struggle more, whilst those SEOs who are good at technical SEO are going to get a good bounce in the coming year or two. Read more

Why Digital And Green Has To Be The Legacy Of COVID-19
Why Digital And Green Has To Be The Legacy Of COVID-19

There has been a clamouring consensus in recent years that we’re getting closer and closer to the climate’s point of no return, but the green revolution has begun. We’ve also been living through an ever-encompassing technological revolution, driven by digital technology. COVID-19 shut down the world in a way that has never happened before but this provides a great opportunity to restart the economy with a new focus on both the digital and green sectors. Read more

What We Know About The May Core Update
What We Know About The May Core Update

Smack bang in the middle of the Coronavirus Crisis, just when we thought the world couldn’t get much more bananas, something big happened at Google. The second Core Update of 2020 rolls out at the start of May and now we’re just over a month from that happening it’s time to have a little look at what we know about the update and what we’re going to do about it. Read more

Are There Going To Be Lots Of Redundancies In Marketing After The Lockdown?
Are There Going To Be Lots Of Redundancies In Marketing After The Lockdown?

We all know when there’s a downturn, marketing should be the thing businesses redouble their efforts on, so they build-out of the downturn. I say “we all know it” because in reality for many businesses marketing is the first thing to go. And that got me wondering if there are going to be lots of redundancies in marketing after the lockdown. Read more

Should You Spend Your Small Business Grant Funding On Content Marketing
Should You Spend Your Small Business Grant Funding On Content Marketing?

Let’s face it, the Coronavirus Crisis of 2020 has been rubbish, with business being difficult for most businesses and many businesses calling it a day. However, in the UK a number of businesses have received Small Business Grants Fund (SBGF) and Retail, Hospitality and Leisure Grant Fund (RHLGF) and we’re increasingly seeing business owners and marketers asking us if they should be spending that funding on content marketing. Read more

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est. 2009

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