Mastering the art of storytelling is crucial for business’ content marketing strategies, but how can you use storytelling techniques, such as personal anecdotes and case studies to make content more
As the founder and one of the directors of GrowTraffic – a company deeply rooted in community engagement and fostering growth for businesses – I found myself profoundly moved by
When used correctly, controversial content can be an incredibly powerful tool. Controversy garners a huge reaction because it triggers an emotional response that people want to share with others.
Optimism bias is a cognitive phenomenon that often goes unnoticed in high-stakes boardroom discussions, and can significantly influence our decision-making process. This bias, whilst seemingly harmless, can lead to unrealistic
Creating a brand identity goes so much further than just a logo. A brand identity is something you create and continue to create whilst running your business – something that