So, you’ve put your marketing plan together, including your digital strategy we hope, and now it’s time to present to the board or your MD. If you’ve done your job well and are prepared then getting your marketing plan past the board and securing your marketing budget should be a breeze, right?
Anyone who creates content for a website will have seen a story in the news headlines and thought ‘If I can include that on my website, I can bring in huge numbers of traffic!’
But does it work like that? What is Newsjacking? Where have all my pens gone? And should my content marketing include news contact?Read more
If you are a Marketing Manager or Director you will be familiar with the age-old question of digital marketing agency Vs in-house. That eternal struggle of balancing your internal staff with your outsource team.
It’s no secret that effective marketers outsource specialist areas, such as design or copywriting, but outsourcing to digital marketing agencies is often thought of as a luxury. After all, anyone can do Facebook, right?
Well, we are here to have a look at the benefits of outsourcing to a digital marketing agency and the benefits of bringing it in house.Read more
If, like us at Grow Traffic, you use Hootsuite to manage social media account you may have found yourself reading the slightly irritating, some would say smug, little Hootsuite owl telling you that one or more of your social media accounts has become disconnected.Read more
No matter what industry you are in, or how big your company is; sales techniques change and evolve. Sales techniques that worked a few years ago are no longer bringing in new customers. And on top of that, competitors are popping up everywhere with a product or service that mirrors your own.Read more
No matter what type of business you have, having a marketing plan is essential as it allows you to guide your marketing efforts. Marketing Managers like yourself spend so much time crunching the numbers, working out what marketing techniques work and creating a marketing budget. And you do all of this with the end goal of developing a very detailed marketing plan.Read more
Many B2B marketing managers like yourself, often face the challenge of educating (sometimes stubborn) management teams about the need for digital marketing. One of the easiest ways to convince your fellow managers to choose the digital marketing route is to outline the benefits that digital marketing will have on the business.Read more