Happy New Year!
Having not written a GT blog for some considerable time, I have now been given the honour of writing our first blog of 2018 – and what an honour that is! I know, you’re jealous. I would be too.
And so, as it’s the start of a shiny new year and we’re all feeling positive and looking forward to all the good things that lie ahead (come on; it’s only the second week of January…we’re still positive!), the GT team are going to take it in turns to make some predictions on what this year may have in store for each of our areas of expertise. I know, the world and his dog are doing it, just bear with us…we need the keywords! 😉
So, as copywriting – or SEO copywriting, to be more specific – is my thing, I’m going to give you my predictions for SEO copywriting and content marketing in 2018, based on the questions I’ve most been asked recently. So, whether you’ve been content marketing for years or are a content virgin, you can make sure 2018 will be the year you finally start to grow your business online. Read More
As busy SEO consultants, our obvious number one priority is delivering results for our clients. We deliver actionable insights, that ultimately help them achieve their business goals. But how do we achieve our goals? More specifically, what tools do we use to help us achieve our business aims? Not from an SEO or marketing perspective, but the behind the scenes, daily running of a business sense.
Social media is a great way to promote your business and yourself. Its free, it has an amazing reach and it’s an instant way to get your message out. LinkedIn stands out from the crowd as being for professionals, but people either love it or hate it. For those who use it well, it can be an invaluable source of business leads and connections.
Every successful business started from an idea. In fact, everything we interact with, touch, wear, eat, read etc started from an idea.
Ideas are powerful and can be the start of something amazing. But they don’t mean anything if you don’t act on them.
Whether you have had a Eureka moment, an inspirational chat with a friend, or a slow burning germ of an idea, let’s assume your idea is there. You just need to figure out what to do with it next.
There’s going to be a huge impact to the way we do business and the way we carry out our marketing activities when The EU’s General Data Protection Regulations (GDPR) comes into force on 25th May 2018. This got me questioning what the implications are for SEO consultants and SEO managers. Read More
I’ve headed up a number of marketing teams in my time. Recently I’ve been thinking about what it takes to be a CMO. The answer, I realise, is so much more than Head of Marketing or even Marketing Director. Read More
Over the last year, we’ve heard a lot about fake news. Even before that there were questions about celebrities and social media stars connections with large brands. Who believes the photos in glossy magazines haven’t been airbrushed? Or that celebrities write their own autobiographies? Increasingly, the general public is getting wise to the reality of the people they aspire to be like. And I can’t tell you how many times I’ve read a post and believed Clint Eastwood has died! So what does this heightened awareness of ‘the fake’, do for influencer marketing? Read More
Most departments within a business conduct their day-to-day activities based on the perceived rules, processes, best-practices, metrics and targets. However, many marketers often begin to fail at marketing when they start to fall in line with the rationale of most of the corporate world.
Think about most teams within a business; finance being the standout, but also operations, logistics, production etc. They’re all on the lookout for a winning procedure that can be copied, repeated and optimised. There tends to be a right and wrong way to do things in some departments. In some practices of business, if you do things in the wrong way, people will be injured or people could end up in prison. It’s all very scientific. If you speak to business owners and marketers about whether marketing is a science or an art you’ll get a range of different answers. Read More
SEO and social media marketing are closely linked strategies, both aimed at attracting visitors to your website through organic means. Most social marketers will know that to do well on social media platforms requires a strong brand presence and high-quality content, which by coincidence, is also a great boon for your SEO. By putting effort into both, you can hope to simultaneously increase organic search rankings and maximise social reach for your small business. Listed here are some pointers that will help you to enjoy the best of both worlds.
For a lot of people, the word ‘freelance’ is synonymous with ‘freedom’ – and it’s not really hard to see why! We mean, you’re not contracted to work specific hours, you don’t have a set working environment and, as long as you have the right equipment, you can basically work from anywhere in the world. (As long as there’s Wi-Fi. Everyone needs Wi-Fi. Obviously.)
But with that freedom does come some tough decisions. Because, without things like a good working environment and some sort of a schedule to stick to, things can get a little bit out of hand – by that, we mean it’s easy to spend a whole day binge-watching a Netflix series rather than working. Come on, surely every freelancers done that at least once!
So, with that in mind, we’ve teamed up with Calibre Office Furniture, a manufacturer and supplier of high quality office furniture, to help you find the best place to work in. Once you get your environment right, you’ll find staying on track much easier. Read More
I’ve got a rule that I don’t do party political when I’m blogging. So I’ll try my best to remain as objective as possible whilst speaking about the Labour Party’s 2017 manifesto pledge to increase the number of Bank Holiday’s to 12 if they are elected.
The reason I feel obliged to get into this debate is because I carried out some research on this last year as part of a campaign concept creation for a certain absence management software firm, so I’ve spent many hours getting a perspective on this.
The basic premise of the campaign was to educate business owners about the benefits of employees taking time off. I believed this would facilitate the creation of a campaign that wasn’t overly sales orientated, but which was well aligned to the core functionality of the product, and which was also contrary to the prevailing machismo of entrepreneurial literature – at least enough to make business owners sit up and take notice. Read More
Well, I’ve had a rather exciting day today, so I thought I’d pen you a quick blog to tell you all about it. I know, I know; you don’t deserve me.
So, what have I been up to that’s been so important? I got a free lunch for one thing, and very nice it was too. Suitably vegetarian. Besides that – and possibly more importantly – I also got an incredibly useful mentoring session on how to make an impact in business. Plus, I met some lovely people too. What more can you ask for on a Wednesday in mid-March? Read More
I’m a little late in telling you about this – mainly because I forgot! – but yours truly has been featured in an infographic published by Invoice2Go. That’s right folks; fame at last!
Published on their website all the way back in December (told you I was a bit behind in telling you!), this nifty little infographic is part of a blog post entitled Supercharging Your Small Business: Top Tips For Starting Out, written by Chang Xing. The post features loads of useful hints and tips from small businesses all over the world…one of whom is GrowTraffic. Read More
A good friend of mine is the CFO of a multi-billion dollar transnational and one evening we got into a relatively drunken conversation about how people are promoted to the positions they’re in. He introduced me to the concept that people are promoted to their level of incompetence. This got me thinking about how long I’ve got in my career, what my level of competency is and what I could do to ensure I don’t fall victim to the concept known as the Peter Principle. Read More
We’ve all heard about the offices of the world’s leading tech-brands. But have you ever wondered if you should be adapting your workplace to follow these trends? Based in Bacup in Rossendale in deepest darkest east Lancashire, we don’t see many businesses embracing that ethos around here – but on a day to day basis I see this spreading from outwards from the centre of Manchester. And Rossendale really isn’t that far from Manchester.
I’ve been fortunate enough to be involved in a comprehensive research program, working with leading business psychologists and workplace consultants, reviewing the emerging phenomenon of engaging workspaces. Despite having summarised this to some extent before, in this post I wanted to summarise some of the things we learned and apply some of those thoughts to Rossendale (where I live). Read More