OK, so I keep seeing the video of the Chinese government spokesperson Vitor Gao saying “Britain is not a rival, it is not a competitor, it is not an enemy,
As a digital marketing agency, we don’t really have much to do with direct mail. Although the team members who have worked in marketing more broadly or for a long
Mastering the art of storytelling is crucial for business’ content marketing strategies, but how can you use storytelling techniques, such as personal anecdotes and case studies to make content more
As the founder and one of the directors of GrowTraffic – a company deeply rooted in community engagement and fostering growth for businesses – I found myself profoundly moved by
The axing of the Northern half of HS2 is more than just a truncated railway line. It’s emblematic of a broader sentiment many of us in the North have sensed
Every now and then I like to talk about something that’s not massively related to marketing and SEO. For a number of years I’ve been revisiting the topic of the
When used correctly, controversial content can be an incredibly powerful tool. Controversy garners a huge reaction because it triggers an emotional response that people want to share with others.
Optimism bias is a cognitive phenomenon that often goes unnoticed in high-stakes boardroom discussions, and can significantly influence our decision-making process. This bias, whilst seemingly harmless, can lead to unrealistic
Creating a brand identity goes so much further than just a logo. A brand identity is something you create and continue to create whilst running your business – something that
Artificial Intelligence (AI) has been used by pretty much every social media platform in existence over the years, from helping scan for content that breaks community guidelines to data collection,
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