It's Our Annual International Women's Day Blog #IWD21
It’s Our Annual International Women’s Day Blog

Today is International Women’s Day; an annual event that celebrates women. Because, you know, just over half the global population obviously needs one day in every 365 to celebrate their existence.

Nevertheless, here we are. And, as GT is a predominantly female search marketing agency, every year we mark the day with a blog. Well, content marketing innit. You’ve got to do what you’ve got to do.

Let’s crack on. Read more

How Does The 2021 Budget Impact The Tech Industry?
How Does The 2021 Budget Impact The Tech Industry?

It was Chancellor Rishi Sunak’s big day: Budget Day. This is the second Budget since he became Chancellor of the Exchequer and the first since COVID-19 radically changed the lives of almost everyone around the world.

The budget had a number of standout elements including the continuation of the job-saving furlough scheme but with freeports, merging of the green and tech industry and the Future Fund: Breakthrough Initiative, we’re seeing what looks to be this government’s hopes and aspirations for what the UK’s future economy looks like.

Here we look at the implications of the 2021 Budget to the tech sector. Read more

How Business Owners Can Self-Sabotage And Affect Their Business
How Business Owners Can Self-Sabotage And Affect Their Business

I’ve been on the journey of being a business owner for a long time now. Time and time again, I have to admit to myself that I self-sabotage my own business and performance. I reckon I do this unnecessary act of self vandalism on a virtually daily basis and it erupts out of me on occasion and completely decimates various elements of the business. Read more

The Price Business Owners Pay
The Price Business Owners Pay

Growing a business isn’t easy and I think even the most resilient business owner will have experienced the ups and downs during the last 6 months or so, but in reality, many, if not most founders and business owners find themselves shouldering a huge psychological burden.

Just a handful of years ago GrowTraffic was on its knees; we’d lost the majority of the clients we’d built up over previous years or two – for the second time – our client base came and went, and I was working in a fulltime corporate marketing role wondering how I would ever get GT generating inbound leads in the numbers it used to. All that time I was advising GT clients on how to generate traffic and clients from SEO, nodding and smiling, and generally filling them with confidence that I knew how to make it work for them. Read more

How To Manage The Relationship With Your Digital Marketing Agency
How To Manage The Relationship With Your Digital Marketing Agency

Ever wondered why you bothered hiring that digital marketing agency? Why you didn’t have any success with campaigns or maybe you’re feeling a bit ripped off by it all?

We hope you haven’t experienced any of that but sadly it does happen to some marketers or business owners and there is usually one reason why…the relationship was bad.

Read more

Yorkshire Content Marketing Agency Vs Lancashire Content Marketing Agency?

Ey up! Are tha looking fur a proper Yorkshire content marketing agency? Or do you need a Lanky speaking agency?

Of course, it shouldn’t matter where your content marketing agency is based – a good content creator can write in any style, dialect, or tone of voice. As a content marketing agency with offices in Yorkshire and Lancashire – both with ‘native’ speakers and a wealth of knowledge about their areas, it’s only natural we have wondered ourselves; is there a difference between our content writers between the offices? If so, is it of any benefit? And, seen as we’re a ‘northern’ content marketing agency collectively, how do we hold up against the boyos from down south?

Read more

Tech Giants Are Monopsonies So Stop Treating Them Like Monopolies
Tech Giants Are Monopsonies So Stop Treating Them Like Monopolies

Over the last hundred years, politicians have been wading into economics and breaking up businesses that have become too big – by becoming monopolies – and lots of laws, regulations and policies have been devised around this. But we’ve entered a new era and in that era, the popular board game we all play once every couple of years wouldn’t be called Monolopy, it would be called Monopsony. Read more

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