There has been a clamouring consensus in recent years that we’re getting closer and closer to the climate’s point of no return, but the green revolution has begun. We’ve also been living through an ever-encompassing technological revolution, driven by digital technology. COVID-19 shut down the world in a way that has never happened before but this provides a great opportunity to restart the economy with a new focus on both the digital and green sectors. Read more
Smack bang in the middle of the Coronavirus Crisis, just when we thought the world couldn’t get much more bananas, something big happened at Google. The second Core Update of 2020 rolls out at the start of May and now we’re just over a month from that happening it’s time to have a little look at what we know about the update and what we’re going to do about it. Read more
The death of African American George Floyd under the knee of a white police officer in the US has triggered rounds of protests throughout the USA and in other parts of the world. Brands around the world are trying to find their voice in this issue and there has been some painful missteps and too much awkward silence from some of the worlds’ biggest brands. Read more
We all know when there’s a downturn, marketing should be the thing businesses redouble their efforts on, so they build-out of the downturn. I say “we all know it” because in reality for many businesses marketing is the first thing to go. And that got me wondering if there are going to be lots of redundancies in marketing after the lockdown. Read more
For every development in technology that brings us closer to the 3D computers that they use in Minority Report and Star Trek, there is a reminder that as clever as Artificial Intelligence is, it is still artificial. So, has AI got Covid-19? Read more
Let’s face it, the Coronavirus Crisis of 2020 has been rubbish, with business being difficult for most businesses and many businesses calling it a day. However, in the UK a number of businesses have received Small Business Grants Fund (SBGF) and Retail, Hospitality and Leisure Grant Fund (RHLGF) and we’re increasingly seeing business owners and marketers asking us if they should be spending that funding on content marketing. Read more
GrowTraffice was originally established by a freelance SEO consultant and over the years has morphed in a full-service digital marketing agency that primarily acts as an SEO-focused content marketing agency. But what’s it really like for an SEO consultant to work in a content marketing agency? Read more
Everyone can see the impact the COVID-19 Crisis has had on the economy and the wider landscape. A lot of businesses are going to close and a lot of people are going to be unemployed because of this. But, doesn’t everyone know now is the time to step up their marketing activities and start new ventures?
We thought we’d take a look at what the search trends for various digital marketing topics and search queries look like, which I think should provide an indication about what marketing professionals and business owners are turning to – or will turn to – after this crisis and the lockdown is over.
The figures and charts below are from Google Trends and represent search trends in the UK only. It’s worth noting I’m interested in search trends for search terms and not for search topics.
We are now weeks into the COVID-19 Crisis. This pandemic has seen the whole country and most of the world shut down to prevent the spread of the coronavirus.
Death tolls from the disease vary depending on the source. We can be sure there are going to be hundreds of thousands of people who have died from this disease (perhaps millions if you believe some of the unofficial reports coming out of China) and it’s almost certain the final death toll will be well into the millions.
But it’s the impact it’s had on the lives of billions of people all around the world that should be of interest to marketers right now. Read more
Just about every business is currently trying to work out what they’re going to do with their marketing during the Coronavirus Crisis. Fortunately, ever digital marketing guru and their dog has been more than happy to share their advice. Read more