Career decisions and internet marketing

I’ve been working in marketing for the past 8 years or so, specialising in internet marketing for much of that time.

Recently I was given the opportunity to move from my position at 2am Media to join another company as their Internet Marketing Manager with an emphasis on search, it was more money and represented a good move however there was something not right about it, I couldn’t put my finger on exactly what it was.

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Search marketing: An eye for detail or the grand overview?

I often say to my wife “I’m not a details guy, I’m more of a grand overview kind of guy”, she once retorted “I don’t know why you say that as though it’s a good thing”. That one comment changed the way I perceived myself. I still to this day would argue that I am more of a grand overview kind of character and I think my work on the whole benefits from that view of things. I see patterns in things that a lot of people would see as disarray or chaos, such as search results or pay-per-click accounts.

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est. 2009

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