According to a survey produced by the World Media Group, nearly 80% of marketers think that the use of content marketing campaigns is going to increase this year.
The type of marketing that will be used looks set to change too. Marketers are looking outside of traditional methods and starting to tap into the lucrative podcast market. Read more
One of the joys of using social media is watching how they change and evolve, remember Myspace and Bebo? This week we will have a look at the two new kids on the block: Snapchat vs TikTok for Marketing. Read more
In September YouTube announced there would be some changes to better protect children on the platform, specifically addressing the concerns raised by the US Federal Trade Commission and from now on all creators need to specify whether their content is ‘Made For Kids’ or ‘Not Made For Kids’ in the YouTube Studio. Read more
