Whether you are a business owner, freelancer, start-up, entrepreneur, blogger or influencer, having a website will benefit you and your business. There’s no doubt about that. We live in a digital age. And if you want your business to thrive, it needs an online presence. Read more
Building your own website can be incredibly rewarding and fun. Or it can be frustrating and incredibly draining on your time.
Before embarking on building your own website, consider if the benefits outweigh the disadvantages and follow our top 5 tips to make it run more smoothly and actually give you the results you desire.
There are certain things every website needs in order to attract customers, convert them, and rank in the search engines.
This need is based on:
- What people want
- What search engines want (arguably, this is more important; if you don’t please the mighty Google, your site won’t be found by anyone, so it doesn’t matter what they want)
It is a delicate balance, but the right web designers can achieve it.
This infographic tells you the top ten things a website needs.
Converting website visitors is simply getting a user to do what you want them to do! For example, a retailer may want a visitor to make a purchase. A B2B service provider may just want the user to get in touch. If your website aims to provide resources, then you may want visitors to read certain material first.
You get the picture – you set a goal and then try to get visitors to reach them.
If you are responsible for the SEO of a website, you may have noticed that Google sometimes announces algorithm updates. Read more
URL’s are not a one-size-fits-all kind of thing. But if you’re still trying to wrap your head around SEO, there are a few tips you can follow to ensure your URL’s are structured for successful SEO and great user experience. In this blog, we’re going to share our advice on structuring URLs for SEO. Read more
Everyone can see the impact the COVID-19 Crisis has had on the economy and the wider landscape. A lot of businesses are going to close and a lot of people are going to be unemployed because of this. But, doesn’t everyone know now is the time to step up their marketing activities and start new ventures?
We thought we’d take a look at what the search trends for various digital marketing topics and search queries look like, which I think should provide an indication about what marketing professionals and business owners are turning to – or will turn to – after this crisis and the lockdown is over.
The figures and charts below are from Google Trends and represent search trends in the UK only. It’s worth noting I’m interested in search trends for search terms and not for search topics.
Hot off the press, if presses of the hot variety are still a thing, we have found out Google is going to be rolling out some changes to the image search later this week, let’s take a closer look at what this means in our latest GrowTraffic Newsjack post. Read more
UX, or user experience, is such a crucial part of any product and quite often there is a bit of an inter-office battle around who is in charge. So, let’s dive in and answer the question; Should the marketing team or the project team be responsible for UX?Read more