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Web Design

Is Your Website Mobile Ready?

By | Google, Internet Marketing Recruitment, News, Search Engines, SEO, Web Design | One Comment

Beware web users, there’s another Google algorithm update on the way and this one is likely to affect quite a lot of websites, one or two of my own clients included. This time, the masters of the universe have got their beady eye on mobile search results and it’s quite a significant change that is rapidly approaching.

 

What Is The Update?

 

On 26th February 2015, Google published the following announcement on their Webmaster Central Blog;

 

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

 

What Does It Mean?

 

As more and more people are now accessing the internet via mobile phones or tablets, websites need to be responsive to this so that they can be returned in the search results and viewed on any media. To makes sure that users continue to get the best results for their searches, Google’s mobile ranking factors will now not only be used to label a site as mobile friendly but will be actively used to rank websites too.

 

In plain English, that means that all websites will need to be responsive by 21st April 2015, otherwise they will be penalised and may even fall off the rankings altogether.

 

Why So Much Notice?

 

The fact that Google gave webmasters almost two months’ notice is a good indication of how significant a change this is. Clearly, they want to ensure that those websites that need to change have sufficient time to be altered or updated.

 

In addition to this, a couple of our clients have received email notifications advising them of the upcoming change, again ensuring that all sites are given the option to comply before the algorithm update is rolled out.

 

What Can You Do?

 

Google have actually been quite friendly about this too and have provided links on their blog to resources that will help webmasters: all the information that you will need on making your site mobile ready, including a Mobile Friendly Test for your website, can be found in Google’s Guide to Mobile-Friendly Sites. Besides some other useful tools, this guide also includes a little guide to Mobile SEO too, which is always helpful (but not as helpful as me!).

 

The long and short of it though is that you are just going to have to bite the bullet and make your website responsive, if it isn’t already, and that I’m afraid is going to cost money. As the majority of small to medium business owners have no idea of how to redevelop a website to get it past these new rules, most will have to go back to their web developers and pay a few hundred pounds at the very least.

 

What Can GrowTraffic Do?

 

Although we’re primarily a Freelance SEO Consultancy, optimised web design is intrinsic to effective SEO and so it’s something that we offer for what we think are very reasonable prices. We work with a few select Freelance Web Designers, whom we have worked with for years and whose expertise and knowledge we know we can rely on.

 

As such, we will be offering all of our relevant existing clients an upgrade to ensure their websites will ride out the upcoming algorithm updates and maintain the high position in the search results that we have worked so hard to achieve.

 

If you are not a current client of ours (you must be mad!) but are in need of some advice on the upcoming changes and how they may affect you, or if you know that your website is not mobile ready and need to take action urgently, then please do get in touch today and we will steer you through the process from beginning to end. We look forward to hearing from you.

5 Steps To Choosing The Right Web Designer

By | Inbound Marketing, Internet Marketing Recruitment, Web Design | No Comments

Designing and building a new website for your business is a tricky process that is frequently underestimated. A few days ago, I published a blog titled The Importance of Hiring a Good Web Designer, which discussed (as the title implies!) why you need to be careful about who you employ to build your new website.

The process, from deciding that you need a new website to seeing that website go live, can be lengthy and sometimes complicated and it is vital that you and your designer can work frankly and effectively with each other. Read More

The Importance Of Hiring A Good Web Designer

By | Internet Marketing Recruitment, Web Design | No Comments

The World Wide Web has come a long way in the last few years and it is now absolutely vital for most businesses to have a website. Deciding that your business needs a website, however, is only the first step in a very long, often complicated and frequently expensive design process and, before you embark on any of it, you need to decide which Web Designer you are going to employ to go on this journey with you.  Read More

New Site On The Block

By | Content Marketing, Inbound Marketing, Internet Marketing Recruitment, News, Search Engines, SEO, Social Media Marketing, User experience, Web Design | 2 Comments

I don’t know if anyone’s noticed or not, but we’ve been very busy here at GrowTraffic over the last few days updating the content on our website and it’s not the only change that’s in the pipeline.

As SEO Consultants who specialise in SEO Copywriting and Content Marketing, we’re acutely aware of how important having the best content on your website is but, unfortunately, we’ve been so busy working on our client’s SEO strategies that we’ve never update the GrowTraffic website for decades. Well, it feels like decades anyway.  Read More

How Do You Plan A New Website?

By | Inbound Marketing, Search Engines, Thoughts, Web Design | No Comments

As a Freelance SEO Consultant, I often get asked by new start ups to design and build a new website that will both serve the business and be SEO future-proofed. I also get asked by established companies to re-design existing websites that are not ranking in the search engines or are looking a little bit dated. Unfortunately, nine times out of ten, when this conversation begins, I ask what I believe to be the fundamental questions only to be met with blank faces and vacant stares. Read More

Sexy, Fun and Addictive

By | Google, Inbound Marketing, PPC, Search Engines, SEO, Social Media Marketing, Thoughts, Web Design | No Comments

The world of online marketing is a funny old place and has been described to me in many different ways over the years, recently someone said internet marketing is sexy, fun and addictive and this got me thinking about what I think about the world of SEO, PPC, SMO (and various other acronyms), inbound marketing in general, email marketing, web design and development – and all the other things that I’ve been invovled with over the years. Read More

The rights and wrongs of plagiarism and web design techniques

By | Thoughts, Web Design | One Comment

I sometimes think back to that old saying: “the only truly creative act was the first one, everything that followed was just copying, badly”. The internet is a funny old world of plagiarised and adapted content, we see so many websites that when we go from one to the other we are always thinking to ourselves consciously or subconsciously “I like that” or “I don’t like that”. Read More

Increase your website speed to increase your rankings

By | Google, SEO, User experience, Web Design | One Comment

Way back in February 2011 Google announced that “page speed is now a ranking factor”. The announcement wasn’t exactly revolutionary as site speed is something SEO’s have considered for a long time. What was revolutionary was the fact that Google was now using usability signals as a ranking factor. Site speed became a priority because a slow site can affect your conversion rate and user satisfaction, ultimately sending a negative ranking signal to Google (not to mention a bad user experience). At the time there was a truck load of stuff about this subject floating around the web. However, I thought now would be a good time to revisit the subject and share some tips on what you can do to your own website to improve its speed. Read More

Getting a new website live

By | Web Design | 2 Comments

I’ve realised this week that you can spend too much time on a site – they definitely need to be right on the nail but you can spend far too long looking at exactly which image should go there. I’ve been involved with enough website builds in my time to have a feel for what will and won’t work – but I find myself hesitating and agonising over something as simple as whether an image should have a blue border around it or not.

I have to keep reminding myself – as I often do clients that a website is a transitional piece of marketing, that as long as you’ve got the basic structure in place you can reskin it whenever you need to.

A sales guy I used to work with used the metaphor “a website is like a house you’ve got to get the foundations right first” I think a better metaphor is a shopping center – you’ve got to get the walkways, the escalators, the lifts in the right places – but you don’t have to worry to much about the shop fronts – because these will undoubtedly change and evolve (as they should) over time.

I’m very happy with the latest website to go live www.pharmaforecasting.com

Affordable SEO Web Design

By | Rossendale, Search Engines, SEO, Web Design | One Comment

NWDigital Website by GrowTrafficThere’s absolutely no way of getting around this; in this modern age of technology, it’s essential that all businesses have a web presence of one form or another. We can’t stress that enough and most of you will be well aware of this already, but for those of you who are trying to fight against the tide, now is the time to concede defeat gracefully and jump on the old World Wide Web bandwagon.

Whatever shape or size your business comes in and whoever your target audience is, having a successful website is crucial if you want your customer base to grow and your revenue to thrive. Building a website that works for your company and your customers is a huge undertaking though and can be a daunting task, especially as websites now need to be exceptional and regularly maintained in order to rank time and again.

Whilst almost anyone can design and build a website (there are multitudinous companies out there that will help you build a ‘bog standard’ website quickly and cheaply), very few people are dedicated SEO Consultants who can ensure that your website is search engine optimised from the very beginning.

British Sri Lanka Association Website by GrowTrafficBased in Rossendale, in the beautiful East Lancashire, we specialise in all things SEO and have a web design service that can really add value to your website build. We only work with exceptional designers whose work we can guarantee and, as we collaborate from the start of a project, we can ensure that all the websites we build are eye catching yet functional.

Our intention in everything we do is to make sure that your new website attracts traffic and then converts it. From simple, no-nonsense websites to large e-commerce sites, GrowTraffic has helped design and build them all; basically, we make websites that make you money.

Web Design Agency v Freelance SEO Web Design

The problem with Web Design Agencies of a certain size and experience is that you have to pay for it. GrowTraffic manage the design and build of websites on a freelance basis, meaning that we can keep the costs down whilst still offering the same standards that you’d expect from larger Web Agencies.Guy Wakeling Jewellery Website by GrowTraffic

The biggest benefit, however, of using Freelance SEO Web Design is that the entire process is managed by search marketing experts, meaning that from day one your website will be designed to perform in the search engine results pages.

Contact GrowTraffic for SEO Web Design

If you’re in need of a new website, or even if your current website is in need of a re-vamp, then a Freelance Web Design Agency might be just the answer you’re looking for. GrowTraffic have years of experience in this field and we know what works.

Why not give us a call on 07495 181007, letting us know what your requirements are, and we’ll be happy to have a chat and give you our opinion on what’s best for you and your business. Alternatively, you can use the contact form on the website to get in touch.

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Is Your Website Mobile Ready?

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Instead of changing the design of GrowTraffic I decided that I would experiment first with another website, I bought a domain and started the building process.

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I decided that I would create a website about a specific element of the SEO process and that’s why I bought seoaudting.co.uk – it’s built in WordPress and built using a theme I found on the internet that’s relatively similar to the GrowTraffic layout just a bit more up to date.

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By | PPC, SEO, Web Design | No Comments

I’ve met a load of designers in my time as an internet marketer, I’ve steered them in most cases to get from them what I want, however I think it’s fair to say every now and then you come accross someone that you want to take a step back from and say “there you go, do what you got to do”. That’s trust, trust in their abilities and their understanding, I’ve come to realise recently how important this can be in getting a fantastic web design and not just a mediocre web design.

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