UX, or user experience, is such a crucial part of any product and quite often there is a bit of an inter-office battle around who is in charge. So, let’s dive in and answer the question; Should the marketing team or the project team be responsible for UX?Read More
If you’re a business owner or marketer you will inevitably be involved in getting a new website off the ground, whether it’s a brand new website or a reskin, but you’ll be right to ask how much involvement the marketing team should have in the web design and development process.
When I started out in SEO one things we SEOs knew for certain was the experience of the user on a website had very little to do with the ability of a website to rank in a search engine. Fast forward too many years to mention and user experience or UX, is important for SEO and that importance is growing. So what do you need to consider when how important UX is for SEO?Read More
After all, you can’t be optimising websites for SEO without those websites being built first. And you can’t be building websites with no concern for how they will perform once they’ve been set live (or you shouldn’t be, anyway).
And that’s still as true now as it ever was. So, in answer to the question ‘does my web designer need to understand SEO?’, the answer is, most definitely, yes. Of course they do. It’s blinking obvious that they need to!Read More
Web design can be carried out anywhere by a web designer/web developer and this really does beg the question “is it important to choose a local web design agency.” I personally think it is but I’ll try to objective explore the advantages and disadvantages you may face in the web design process when outsourcing either locally or not.
SEO or search engine optimisation is the practice of impacting a website’s ranking in SERPs to try to increase qualified traffic to a relevant page whereas web design is the process of creating a design that can then be turned into a website. On the face of it these are two very different types of activity, however, in reality, the two are so intertwined that every web designer should be highly literate in SEO and every SEO consultant should have a strong understanding of UX and design.
I’ve been writing these predictions blogs for years and every year I get somethings right and most things wrong. It’s the unpredictable nature of organic search marketing that keeps us SEO consultants gainfully employed. So take what you’re about to read with a pinch of salt!
About 6 months ago, I embarked upon my first project management of an SEO web build. As a Freelance SEO Copywriter, the building of websites is not usually my domain and that was a state of affairs that I was perfectly happy with, but the boss said project manage and so project manage I did. Well, I tried. Read More
Beware web users, there’s another Google algorithm update on the way and this one is likely to affect quite a lot of websites, one or two of my own clients included. This time, the masters of the universe have got their beady eye on mobile search results and it’s quite a significant change that is rapidly approaching.
What Is The Update?
On 26th February 2015, Google published the following announcement on their Webmaster Central Blog;
“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”
What Does It Mean?
As more and more people are now accessing the internet via mobile phones or tablets, websites need to be responsive to this so that they can be returned in the search results and viewed on any media. To makes sure that users continue to get the best results for their searches, Google’s mobile ranking factors will now not only be used to label a site as mobile friendly but will be actively used to rank websites too.
In plain English, that means that all websites will need to be responsive by 21st April 2015, otherwise they will be penalised and may even fall off the rankings altogether.
Why So Much Notice?
The fact that Google gave webmasters almost two months’ notice is a good indication of how significant a change this is. Clearly, they want to ensure that those websites that need to change have sufficient time to be altered or updated.
In addition to this, a couple of our clients have received email notifications advising them of the upcoming change, again ensuring that all sites are given the option to comply before the algorithm update is rolled out.
What Can You Do?
Google have actually been quite friendly about this too and have provided links on their blog to resources that will help webmasters: all the information that you will need on making your site mobile ready, including a Mobile Friendly Test for your website, can be found in Google’s Guide to Mobile-Friendly Sites. Besides some other useful tools, this guide also includes a little guide to Mobile SEO too, which is always helpful (but not as helpful as me!).
The long and short of it though is that you are just going to have to bite the bullet and make your website responsive, if it isn’t already, and that I’m afraid is going to cost money. As the majority of small to medium business owners have no idea of how to redevelop a website to get it past these new rules, most will have to go back to their web developers and pay a few hundred pounds at the very least.
What Can GrowTraffic Do?
Although we’re primarily a Freelance SEO Consultancy, optimised web design is intrinsic to effective SEO and so it’s something that we offer for what we think are very reasonable prices. We work with a few select Freelance Web Designers, whom we have worked with for years and whose expertise and knowledge we know we can rely on.
As such, we will be offering all of our relevant existing clients an upgrade to ensure their websites will ride out the upcoming algorithm updates and maintain the high position in the search results that we have worked so hard to achieve.
If you are not a current client of ours (you must be mad!) but are in need of some advice on the upcoming changes and how they may affect you, or if you know that your website is not mobile ready and need to take action urgently, then please do get in touch today and we will steer you through the process from beginning to end. We look forward to hearing from you.
Designing and building a new website for your business is a tricky process that is frequently underestimated. A few days ago, I published a blog titled The Importance of Hiring a Good Web Designer, which discussed (as the title implies!) why you need to be careful about who you employ to build your new website.
The process, from deciding that you need a new website to seeing that website go live, can be lengthy and sometimes complicated and it is vital that you and your designer can work frankly and effectively with each other. Read More
The World Wide Web has come a long way in the last few years and it is now absolutely vital for most businesses to have a website. Deciding that your business needs a website, however, is only the first step in a very long, often complicated and frequently expensive design process and, before you embark on any of it, you need to decide which Web Designer you are going to employ to go on this journey with you. Read More
I don’t know if anyone’s noticed or not, but we’ve been very busy here at GrowTraffic over the last few days updating the content on our website and it’s not the only change that’s in the pipeline.
As SEO Consultants who specialise in SEO Copywriting and Content Marketing, we’re acutely aware of how important having the best content on your website is but, unfortunately, we’ve been so busy working on our client’s SEO strategies that we’ve never update the GrowTraffic website for decades. Well, it feels like decades anyway. Read More
As a Freelance SEO Consultant, I often get asked by new start ups to design and build a new website that will both serve the business and be SEO future-proofed. I also get asked by established companies to re-design existing websites that are not ranking in the search engines or are looking a little bit dated. Unfortunately, nine times out of ten, when this conversation begins, I ask what I believe to be the fundamental questions only to be met with blank faces and vacant stares. Read More
The world of online marketing is a funny old place and has been described to me in many different ways over the years, recently someone said internet marketing is sexy, fun and addictive and this got me thinking about what I think about the world of SEO, PPC, SMO (and various other acronyms), inbound marketing in general, email marketing, web design and development – and all the other things that I’ve been invovled with over the years. Read More
I sometimes think back to that old saying: “the only truly creative act was the first one, everything that followed was just copying, badly”. The internet is a funny old world of plagiarised and adapted content, we see so many websites that when we go from one to the other we are always thinking to ourselves consciously or subconsciously “I like that” or “I don’t like that”. Read More
Way back in February 2011 Google announced that “page speed is now a ranking factor”. The announcement wasn’t exactly revolutionary as site speed is something SEO’s have considered for a long time. What was revolutionary was the fact that Google was now using usability signals as a ranking factor. Site speed became a priority because a slow site can affect your conversion rate and user satisfaction, ultimately sending a negative ranking signal to Google (not to mention a bad user experience). At the time there was a truck load of stuff about this subject floating around the web. However, I thought now would be a good time to revisit the subject and share some tips on what you can do to your own website to improve its speed. Read More
I’ve realised this week that you can spend too much time on a site – they definitely need to be right on the nail but you can spend far too long looking at exactly which image should go there. I’ve been involved with enough website builds in my time to have a feel for what will and won’t work – but I find myself hesitating and agonising over something as simple as whether an image should have a blue border around it or not.
I have to keep reminding myself – as I often do clients that a website is a transitional piece of marketing, that as long as you’ve got the basic structure in place you can reskin it whenever you need to.
A sales guy I used to work with used the metaphor “a website is like a house you’ve got to get the foundations right first” I think a better metaphor is a shopping center – you’ve got to get the walkways, the escalators, the lifts in the right places – but you don’t have to worry to much about the shop fronts – because these will undoubtedly change and evolve (as they should) over time.
I’m very happy with the latest website to go live www.pharmaforecasting.com