UX, or user experience, is such a crucial part of any product and quite often there is a bit of an inter-office battle around who is in charge. So, let’s dive in and answer the question; Should the marketing team or the project team be responsible for UX?Read more
If you’re a business owner or marketer you will inevitably be involved in getting a new website off the ground, whether it’s a brand new website or a reskin, but you’ll be right to ask how much involvement the marketing team should have in the web design and development process.
When I started out in SEO one things we SEOs knew for certain was the experience of the user on a website had very little to do with the ability of a website to rank in a search engine. Fast forward too many years to mention and user experience or UX, is important for SEO and that importance is growing. So what do you need to consider when how important UX is for SEO?Read more
In today’s digitalised world, having a website is an important aspect of any business, in fact, studies show that having a website for your business can increase your turnover by up to 45%. So, it’s a good job you’re thinking about having a website designed!Read more
After all, you can’t be optimising websites for SEO without those websites being built first. And you can’t be building websites with no concern for how they will perform once they’ve been set live (or you shouldn’t be, anyway).
And that’s still as true now as it ever was. So, in answer to the question ‘does my web designer need to understand SEO?’, the answer is, most definitely, yes. Of course they do. It’s blinking obvious that they need to!Read more
Web design can be carried out anywhere by a web designer/web developer and this really does beg the question “is it important to choose a local web design agency.” I personally think it is but I’ll try to objective explore the advantages and disadvantages you may face in the web design process when outsourcing either locally or not.
SEO or search engine optimisation is the practice of impacting a website’s ranking in SERPs to try to increase qualified traffic to a relevant page whereas web design is the process of creating a design that can then be turned into a website. On the face of it these are two very different types of activity, however, in reality, the two are so intertwined that every web designer should be highly literate in SEO and every SEO consultant should have a strong understanding of UX and design.
I’ve been writing these predictions blogs for years and every year I get somethings right and most things wrong. It’s the unpredictable nature of organic search marketing that keeps us SEO consultants gainfully employed. So take what you’re about to read with a pinch of salt!
When reading about SEO or when speaking to SEO consultants you’re going to hear a lot about making sure you’ve got a high quality website. But what exactly makes a high quality website and what do you need to do to ensure your website is high quality? Read more
About 6 months ago, I embarked upon my first project management of an SEO web build. As a Freelance SEO Copywriter, the building of websites is not usually my domain and that was a state of affairs that I was perfectly happy with, but the boss said project manage and so project manage I did. Well, I tried. Read more