UX, or user experience, is such a crucial part of any product and quite often there is a bit of an inter-office battle around who is in charge. So, let’s dive in and answer the question; Should the marketing team or the project team be responsible for UX?Read More
If you’re a business owner or marketer you will inevitably be involved in getting a new website off the ground, whether it’s a brand new website or a reskin, but you’ll be right to ask how much involvement the marketing team should have in the web design and development process.
When I started out in SEO one things we SEOs knew for certain was the experience of the user on a website had very little to do with the ability of a website to rank in a search engine. Fast forward too many years to mention and user experience or UX, is important for SEO and that importance is growing. So what do you need to consider when how important UX is for SEO?Read More
After all, you can’t be optimising websites for SEO without those websites being built first. And you can’t be building websites with no concern for how they will perform once they’ve been set live (or you shouldn’t be, anyway).
And that’s still as true now as it ever was. So, in answer to the question ‘does my web designer need to understand SEO?’, the answer is, most definitely, yes. Of course they do. It’s blinking obvious that they need to!Read More
SEO or search engine optimisation is the practice of impacting a website’s ranking in SERPs to try to increase qualified traffic to a relevant page whereas web design is the process of creating a design that can then be turned into a website. On the face of it these are two very different types of activity, however, in reality, the two are so intertwined that every web designer should be highly literate in SEO and every SEO consultant should have a strong understanding of UX and design.
I’ve been writing these predictions blogs for years and every year I get somethings right and most things wrong. It’s the unpredictable nature of organic search marketing that keeps us SEO consultants gainfully employed. So take what you’re about to read with a pinch of salt!
I don’t know if anyone’s noticed or not, but we’ve been very busy here at GrowTraffic over the last few days updating the content on our website and it’s not the only change that’s in the pipeline.
As SEO Consultants who specialise in SEO Copywriting and Content Marketing, we’re acutely aware of how important having the best content on your website is but, unfortunately, we’ve been so busy working on our client’s SEO strategies that we’ve never update the GrowTraffic website for decades. Well, it feels like decades anyway. Read More
Way back in February 2011 Google announced that “page speed is now a ranking factor”. The announcement wasn’t exactly revolutionary as site speed is something SEO’s have considered for a long time. What was revolutionary was the fact that Google was now using usability signals as a ranking factor. Site speed became a priority because a slow site can affect your conversion rate and user satisfaction, ultimately sending a negative ranking signal to Google (not to mention a bad user experience). At the time there was a truck load of stuff about this subject floating around the web. However, I thought now would be a good time to revisit the subject and share some tips on what you can do to your own website to improve its speed. Read More
Most people think that building a website is the avenue to success. It gives them great access to qualified visitors, or potential customers that their business wouldn’t have previously received, it can make a small operation look massive and sometimes a large company look deceptively small.
Most organisations pay literally thousand for web design and then sit back and wait for the deluge, only to find out the deluge of visitors is simply a steady trickle, and those hundreds of sales or conversions simply don’t come in.
Even if you’ve built or had built the perfectly SEO’d website, don’t think that’s it, it’s very likely that you’ll get a flood of traffic, but you probably won’t get the conversions you expected to start off with, you’re going to have to tweak your website over the coming months until you find out what works.
Simplicity is web design
It’s very easy to fall into the trap of over designing a website. Simplicity is the mantra of most good designers and it should be the case with web design too. Don’t cram as many calls to action button in every bit of whitespace you’ve got or the visitor won’t know what to do, why’s this?
What is choice paralysis
Choice paralysis occurs when a person is presented with too many choices. I can honestly say I’ve experienced this and consciously thought about it first hand. I’m from a small town in the UK, I’ve lived and worked in big cities, but I’m not a massive fan of them. I’m happy to spend my day in a field in the open air. When I went to America for the first time I went to a supermarket and the level of choice was immense. I was trying to decide what I should get and eventually I gave up, at the time I rationalised that I hadn’t been conditioned to making this kind of choice because I wasn’t used to having this many options.
It’s the same with the net. Put too many choices on your websie and the visitor won’t know which action to take, your conversions will dip.
How to find out if your visitors suffer from choice paralysis
Anayltics is a good place to start, you’re going to need some good tracking software, if you’ve got an ecommerce site I doubt Google Anayltics is the right package for you, if your website has relatively few pages then GA is probably fine.
I think it’s always a good idea to remove the choice options one by one, leaving the site for a couple of weeks and then reviewing the website statistics to see what effect you’ve had.
Often there isn’t a great deal of difference to scream and shout about.
I used to work for a large hosting company, and their standard webpage was laid out in a particular fashion with body text including a call to action and some request a quote buttons at the top. They were effective, but could be better. Whilst reviewing the site I found that there was one page on the site that had a conversion rate that was about 5 times greater than the other pages, this page had a simple table which compared three variations of the same product. By replicating this formula on every page we were able to increase the conversion rate by 300% – when we tried to increase the number of options from 3 to 5 we saw a drop off in the number of conversions, the conclusion being that there was simply too much choice and the visitor no longer knew what to do.
Displaying the options
It’s also possible to display the options in such a way that the user is directed to the option you want them to take, for example by highlighting the middle option you can increase the likelihood of the user choosing that option – sounds simple and obvious but it’s surprising how many websites don’t have these fundamental elements
The key to really effective website design is simplicity and make sure you know from the start what action you want your visitors to take and give them the opportunity to ke it by giving them the perception of choice without too much actual choice.