Hot off the press, if presses of the hot variety are still a thing, we have found out Google is going to be rolling out some changes to the image search later this week, let’s take a closer look at what this means in our latest GrowTraffic Newsjack post. Read more
UX, or user experience, is such a crucial part of any product and quite often there is a bit of an inter-office battle around who is in charge. So, let’s dive in and answer the question; Should the marketing team or the project team be responsible for UX?Read more
If you’re a business owner or marketer you will inevitably be involved in getting a new website off the ground, whether it’s a brand new website or a reskin, but you’ll be right to ask how much involvement the marketing team should have in the web design and development process.
When I started out in SEO one things we SEOs knew for certain was the experience of the user on a website had very little to do with the ability of a website to rank in a search engine. Fast forward too many years to mention and user experience or UX, is important for SEO and that importance is growing. So what do you need to consider when how important UX is for SEO?Read more
After all, you can’t be optimising websites for SEO without those websites being built first. And you can’t be building websites with no concern for how they will perform once they’ve been set live (or you shouldn’t be, anyway).
And that’s still as true now as it ever was. So, in answer to the question ‘does my web designer need to understand SEO?’, the answer is, most definitely, yes. Of course they do. It’s blinking obvious that they need to!Read more
SEO or search engine optimisation is the practice of impacting a website’s ranking in SERPs to try to increase qualified traffic to a relevant page whereas web design is the process of creating a design that can then be turned into a website. On the face of it these are two very different types of activity, however, in reality, the two are so intertwined that every web designer should be highly literate in SEO and every SEO consultant should have a strong understanding of UX and design.
I’ve been writing these predictions blogs for years and every year I get somethings right and most things wrong. It’s the unpredictable nature of organic search marketing that keeps us SEO consultants gainfully employed. So take what you’re about to read with a pinch of salt!
When reading about SEO or when speaking to SEO consultants you’re going to hear a lot about making sure you’ve got a high quality website. But what exactly makes a high quality website and what do you need to do to ensure your website is high quality? Read more
I don’t know if anyone’s noticed or not, but we’ve been very busy here at GrowTraffic over the last few days updating the content on our website and it’s not the only change that’s in the pipeline.
As SEO Consultants who specialise in SEO Copywriting and Content Marketing, we’re acutely aware of how important having the best content on your website is but, unfortunately, we’ve been so busy working on our client’s SEO strategies that we’ve never update the GrowTraffic website for decades. Well, it feels like decades anyway. Read more
Way back in February 2011 Google announced that “page speed is now a ranking factor”. The announcement wasn’t exactly revolutionary as site speed is something SEO’s have considered for a long time. What was revolutionary was the fact that Google was now using usability signals as a ranking factor. Site speed became a priority because a slow site can affect your conversion rate and user satisfaction, ultimately sending a negative ranking signal to Google (not to mention a bad user experience). At the time there was a truck load of stuff about this subject floating around the web. However, I thought now would be a good time to revisit the subject and share some tips on what you can do to your own website to improve its speed. Read more