Ah, link building. When it comes to SEO, people are always talking about how important link building is (they’re right). And people are often telling you that you should invest in link building (you should of course). But nobody tells you how much to spend on it!
And, if you’re are looking for an exact figure, we can’t tell you that either. Because we don’t know the ins and outs of your business or marketing budget. But what we can do, is help you figure out how much of your digital marketing budget you should be spending on link building. We can also tell you which type of link building is going to be more cost-effective and successful for your business.
Link building is an essential part of SEO. But knowing how much to spend on link building is completely dependent on your budget. It is also dependent on what you want to achieve from link building, and if you’re willing to pay extra for quality results… but we’ll come back to that. For now, we’ll focus on the budget.
How Much Should I Budget For SEO And Link Building?
Most businesses, regardless of size, will have a digital marketing budget. This budget will cover various digital marketing techniques. These digital marketing techniques may include SEO, content marketing, Pay-Per-Click advertising, paid social media marketing and email marketing.
You should allocate your digital marketing budget based on which digital market methods work best for your business and what you are looking to achieve. For example, you’re looking to increase brand loyalty and upsell to an existing customer, you’re going to put more of your digital marketing budget into email marketing.
Whereas, if you want to build brand awareness and get your business in front of thousands of people, you’re going to allocate more of your budget for social media marketing.
And, if you want your website to be found on search engines, by potential customers who are interested in your product or service, you should be putting more of your budget into SEO and link building.
So, if your overall marketing budget (including traditional marketing methods) is 10%-15% of your total revenue, then your digital marketing budget should be at least 50% of this overall budget. This digital marketing budget should then be divided amongst the digital marketing methods you are going to use.
If you want your website to rank highly on search engines such as Google and attract quality traffic, you should be allocating a large percentage of your digital marketing budget to SEO and link building services.
Is Cheap Link Building Worth It?
No. Absolutely not. If you take anything from this blog, let it be the age-old saying that my mum has drilled into me since being a kid – if it sounds too good to be true, it probably is!
What I’m trying to say is, it may be tempting to pay £5 per backlink from a seemingly “professional” SEO expert, but that would be a mistake. Chances are, that so-called expert is going to use shady, black-hat techniques in an effort to manipulate the search engine rankings.
Also known as link spam or link schemes, this type of link building will do you more harm than good. Buying these shady links can quickly dilute your websites authority and can make your website appear untrustworthy to search engines. Worse still, your website could be penalised by Google and other search engines, which will lead to a huge drop in traffic to your website.
What Is The Value Of Quality Link Building?
Quality link building can be costly as It takes a lot of time, resources and effort. However, quality link building is always cost-effective. When done properly, link building includes writing high-quality content and building strong relationships. Any good SEO expert will tell you that building links takes time and building quality links takes even longer.
You may attract backlinks organically by producing high-value content that resonates with readers. Or you can build links by developing relationships with relevant companies or bloggers and guest blogging on relevant high-authority websites.
By increasing the number of high-quality links that direct people to your website, you can increase the chances of your website ranking higher in search engines. Link building can help you establish your brand as an authoritative and trustworthy business within your industry.
Need Help From A Digital Marketing And SEO?
Here at GrowTraffic, we are experts in digital marketing and SEO. We offer a range of services, which can be tailored to your needs and budget. We understand the importance of gaining quality backlinks.
In fact, we believe that link building is all about communication and relationships. It involves us getting in touch with a relevant person from within your industry and creating a relationship that’s mutually beneficial. This means they get something from you and in return, you get one of those valuable links, which are the foundation that Google’s results are based on.
If you’d like some more advice on link building or would like help with building quality links, get in touch here! Or call us on 0161 706 0012.