There’s been a lot of talk about how much the Olympics has cost us as a nation and there’s also a lot of talk about paying dividends in the future. I thought the argument of the Olympics paying off for London and the rest of Great Britain was a bit woolly to say the least. I’m now a convert.

Admittedly, this isn’t so much about search marketing, rather business, the Olympics and Britain’s place in the world. Saying that I am of course thinking about things from the perspective of a search marketer and SEO consultant which is already a very international business community with most of us having worked with organisations throughout the world.

The Olympic Games have come to a close for another 4 years. London has been amazing at hosting the games and enthralling the UK as well as the rest of world watch, this certainly is the case however I believe they’ve not understood their primary target audience ie the British public and British business.

The government have positioned the Olympics in London as a big advertising event/rebranding exercise whilst the rest of the world watch, this certainly is the case

Can a sense of national pride build an economy?

I don’t really go in for jingoism, I tend to leave that to my parent’s and grandparent’s generations, however let’s be honest there’s been a fair amount this year for the UK’s business owners to get behind. I’ve certainly found the Diamond Jubilee and the Olympics to be a great resource for marketing around. I think it’s about time, mid-recession that we did a little bit more flag waving, that we have a little bit more time feeling good about what we’ve achieved and what we’re capable of. Economies are built on belief and I think we’re starting to believe again.

It’s about time we forget to listen to the naysayers and the doom merchants of the media who seem incapable of putting a positive spin on anything. Over the last few weeks we’ve reminded this rapidly changing world that Britain is still great, that we’re not going anywhere, that we’re a cultural force to be reckoned with and that the British people are ready to go on leading from the front, greater than the sum of our constituent parts, challenging, or daring the rest world to be as exceptional as we have been and continue to be.

Britain has spent the last 40 years or so looking inwards, because we couldn’t bear to look the rest of the world in the eye with the knowledge of our imperial past, either because of shame for it or because we’ve lost it. Well  I believe the age of apologising for empire is over.

Briton’s everywhere must join together to ride this wave of national pride and international goodwill. Starting in our homes and work places, just as Britain delivers spectacular success as the capital city of our multicultural world, Britain’s success starts with the successes we create for ourselves.

What legacy does the Olympics leave for British business?

The sporting legacy of these games is important, it’s important that we introduce our children to competitive sports, especially in the information age where games consoles and Facebook can be so all consuming. However, the most important legacy of these games should surely be to British business.

The Olympic games of London in 2012 offer an opportunity for the awakening of the tacit knowledge that we’ve not dared to speak of or recognise since the era of decolinisation; that a considerable amount of the culture and economic wealth of the world is still dominated by and flows through Great Britain, that our capital city is like no other on the planet in terms of the richness of its diversity, that the tentacles of these connections flows back to 10s of thousands of cities, towns and villages around the world, touching the lives of billions of people and the economies of every since country of the world.

It’s time we look outwards once more and realise that the opportunities that arise from being the capital of global multiculturalism is the greatest opportunity British businesses, large or small have.

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