Content marketing should be the cornerstone of your digital marketing strategy. Time and time again, Google has made it clear that if you want your website to rank, you need to be uploading relevant, quality content.
SEO and content marketing go hand in hand. Without content marketing, you will struggle to rank in search engines. This means it’s unlikely your website will be found by your target audience.
We could go on and on about how amazing and important content marketing is, but the truth is, it also has its disadvantages. Like every marketing tactic, content marketing has both pros and cons. In this blog, we’re going to outline the disadvantages of content marketing.
When it comes to the disadvantages of content marketing, this is probably the top one.
Content marketing has various steps. From keyword research and competitor analysis to creating and uploading content to your website, it is a lengthy process. And it isn’t something that should be rushed.
A blog article, for example, should include valuable, trustworthy and well-researched information about a topic relevant to your audience. It should be 800-1000 words and should be optimised for a specific keyword when being uploaded to your site. Your content should then be shared across your marketing channels and analysed.
This may seem like a lot of work just for one article. Especially when it’s recommended that you upload fresh content regularly (we aim for three times a week here at GrowTraffic!).
But if you don’t put time and effort into your content, you will really struggle to get ahead of your competition and increase traffic to your site.
If you don’t have the time needed to carry out a good content marketing strategy, it might be best hiring someone that does. Or outsourcing your content marketing to a freelancer or agency.
Results Aren’t Immediate
Content marketing, like SEO, is not a quick fix. And if someone tells you they’ll get you to the top of Google within a week, run a mile. SEO and content marketing are both long-term strategies. it could be months before you see tangible results.
But as the saying goes, good things come to those who wait. (And those who work their arse off for it). And once the results (and the customers) start rolling in, you will see the beauty of this cost-effective digital marketing strategy.
A Level Of Skill & Knowledge Is Required
As we mentioned previously, a lot goes into content marketing. As well as creating, uploading and sharing your fresh content, you also have to know how to analyse it. Without the skill and knowledge required, you will struggle to carry out a successful content marketing strategy.
Thankfully, content marketing can be taught! With the right training or professional help, you can become an avid blogger and content marketing pro.
It Can Be Tricky Coming Up With Content Ideas
Coming up with fresh ideas for evergreen content can be hard work. Even us professionals can hit creative roadblocks from time to time. Your content strategy should include a range of content styles including blogs, video content, infographics and podcasts etc.
But coming up with relevant and useful topics for your audience is challenging, especially when trying to work around your keyword research. Check out SEO blogs, like the GT blog, for tips and advice on coming up with content ideas.
It Changes Frequently
Change to Google algorithms, social media platforms and the digital marketing industry, in general, can impact content marketing.
If you are doing your own content marketing, you should be keeping up to date with Google algorithm updates as well as other changes to SEO and digital marketing.
For example, social media platforms such as Facebook may change the type of content they prioritise. This is important to know when sharing content on across your channels.
Outsourcing Your Content Marketing
Are you struggling to find the time to do your content marketing? Or are you yet to brush up on your content marketing skills?
If you want a solid content marketing strategy that is going to create long-term results for your website and business, outsourcing might be your best option.
Outsourcing your content marketing strategy may not cost as much as you expect – after all, it is one of the most cost-effective types of marketing.
Get In Touch
If you have any questions about the disadvantages of content marketing, or if you would like some help with your content marketing strategy, feel free to get in touch.
GrowTraffic is an award-winning digital marketing agency based in Lancashire and Yorkshire. We specialise in SEO and Content Marketing – but we offer a wide range of digital marketing services.