Content marketing agencies may do what they can to stand out from the crowd, but when it comes down to it, most agencies use very similar strategies. And this is simply because content marketing strategies work!
Some content marketing agencies may have their own niches. For example, here at GrowTraffic, we specialise in SEO. Whereas other content marketing agencies may specialise in a specific industry or business size. But overall, the majority of content marketing agencies will use very similar methods within their content marketing strategies.
This can make it challenging to find the best content marketing agency for your business. But there are ways you can make it easier, starting with a content marketing agency that draws on their experience.
Content Marketing Agencies Use Proven Methods
The beauty of hiring a content marketing agency is the experience and knowledge they offer. A quality content marketing agency will use strategies and methods based on the insights they’ve taken from delivering past campaigns.
A content marketing agency that has worked with businesses of all sizes, in a variety of industries will be able to draw on the knowledge they’ve acquired and put it to use when creating a strategy for your business.
For example, a content marketing agency will be familiar with which social media channels work best for your industry based on their previous campaigns. Similarly, they will know which blog topics perform better and gain more traffic than others.
Aside from using proven methods, they will have access to the best tried and tested tools available.
Content Marketing Strategies Tailored To Your Business
When choosing a content marketing agency, look out for an agency that will tailor their services. Content marketing strategies may be similar, but they are certainly not ‘one size fits all’. You want a content marketing agency that will draw on past experiences yet create a bespoke strategy for you.
Every business is different, and each business will have diverse needs. A quality content marketing agency will gain an understanding of your business needs and listen to your requirements.
They will then create a content marketing strategy based on several factors including your industry, your budget and your goals.
Here at GrowTraffic, we work with clients of any size, and with any budget. Our contract lengths can be tailored to suit you, making us the perfect content marketing partner for any business.
Tips For Choosing The Right Content Marketing Agency
With most content marketing agencies using similar strategies, it can be challenging to find the one that’s going to be right for your business. Here are a few tips to help you choose the very best content marketing agency for you:
- Look at their past experience and analyse their case studies. Case studies are usually found on a company’s website. If a content marketing agency has a selection of recent case studies, this demonstrates they’ve achieved positive results for various businesses across different sectors.
- Find out if a content marketing agency is trustworthy by reading their reviews. Whether it’s testimonials on their website or Facebook reviews, reading real customer reviews will give you a better idea of what type of agency they are.
- Check out their website and its content. A content marketing agency should have a high-quality website that’s well-designed, easy to use and in line with their brand. Plus, they should have lots of quality, original content.
- Arrange a meeting. A meeting gives you the chance to ask questions and get to know the agency a little better. You can get a better understanding of how the agency is planning on helping your business and what type of strategies they use.
- Ask the right questions. For example… How long does it take to see results? What type of content will you use? Do you use SEO? (A content marketing agency should have an expert understanding of SEO!) Have you worked with a company in my industry before? Don’t worry if they haven’t, content marketing agencies are skilled in tailoring their services to different industries.
- Ensure they provide reports. A transparent and honest content marketing agency will provide timely reports to demonstrate whether their strategies are working or not.
Get In Touch
At GrowTraffic, we’re an award-winning digital marketing agency specialising in SEO and Content Marketing. We pride ourselves on being a different type of marketing agency thanks to our core values – honesty, integrity and transparency.
SEO and content marketing may be confusing to some, but we won’t dazzle you with industry jargon. With our no-nonsense attitude and core values in mind, we will listen to your needs and deliver measurable results for your business.
You can find out about our services, including content marketing here. Alternatively, if you have any questions about our digital marketing services, give us a call on 0161 706 0012 or drop us a line at [email protected]