Probably not. Let us explain why…
Outsourcing your marketing efforts is often the smartest thing to do, particularly if your business doesn’t have an in-house marketing team. However, with so many marketing agencies offering multiple services, it can be challenging to know what your business needs.
If you’re struggling to choose between hiring a content marketing agency or hiring a social media marketing agency, we may be able to help.
In this blog, we’re going to outline how a content marketing agency and social media marketing agency can help your business and share our tips for choosing between the two.
What Will A Content Marketing Agency Do For My Business?
Content marketing is a long-term marketing technique. Regularly creating original, industry-relevant content such as blogs, how-to guides, infographics, videos and podcasts is a time-consuming task.
This means many businesses outsource their content marketing, especially if they don’t have an in-house marketing team. Plus, content marketing is a cost-effective marketing technique with sustainable results – even more of a reason for a business to outsource their content marketing to an agency.
A content marketing agency has the expertise, knowledge and specialist tools required to create and distribute high-quality content. After all, there’s more to content marketing than writing a couple of blogs. A content marketing agency will carry out keyword research, create captivating content, optimise it and upload it.
This will boost your business’ online reputation, position you as an industry expert and grow the organic traffic to your website. When done correctly, content marketing will also convert visitors into solid leads and enquiries.
Aside from writing, optimising and uploading your content, a content marketing agency will also distribute your content across your social media channels. So, if you hire a content marketing agency, chances are they will also frequently post on your social media channels.
Many content marketing agencies offer social media marketing as one of their services and will be able to carry out anything from social media auditing to full social media campaigns.
What Will A Social Media Marketing Agency Do For My Business?
Social media marketing agencies focus solely on your business’ social media. Obviously. But there’s more to it than scheduling a few social media posts every now and again.
A social media marketing agency will analyse your social media presence and identify what needs improving or changing. They will then analyse the social media channels of your main competitors.
After establishing goals for your social media channels, the marketing agency will create a social media strategy using both organic and paid techniques.
A social media presence is essential for most companies. And a social media marketing agency will aim to increase your social media presence, boost engagement and grow the number of visitors to your website.
A well-marketed social media platform provides a great opportunity to connect with your current customers and attract new customers.
Choosing Between The Two
It is unlikely you will need to hire both a content marketing agency and a social media marketing agency.
However, it completely depends on the needs of your business. If you are looking to increase the number of visitors to your website, boost your online presence and gain more customers through your website, you should hire a content marketing agency.
A truly amazing content marketing agency, like us here at GrowTraffic, will be able to carry out your content marketing and your social media marketing. Better yet, we will be able to tailor our services to suit the needs of your business.
If you require a social media campaign to launch a new product – we can do it! Or if you’d like to use your social media channels to encourage people to visit your website, we can do that too! Whatever you have in mind, we have the expertise and knowledge to get the job done. Plus, we’re lovely people. 😉
Alternatively, if you have a business that relies heavily on your social media channels rather than your website, then you may prefer to choose a social media marketing agency.
For example, a beauty salon may choose to hire a social media marketing agency rather than a content marketing agency. This way, their services including hair and makeup can be showcased through Instagram and Facebook to attract new clients in their area.
It’s worth noting that both content marketing and social media marketing are measurable marketing techniques.
Get In Touch
Here at GrowTraffic, we offer no-nonsense digital marketing that works.
We’re an award-winning agency providing a range of services including search engine optimisation, copywriting, social media management, web design, branding and more! Plus, our services can be tailored to suit your needs and budget.
If you would like some help with your content marketing or social media marketing, get in touch by calling us on 0161 706 0012 or dropping us a line firstname.lastname@example.org.