If you read our blog, and I bet you do, then you might have read our earlier blog Do I Need Google My Business & Bing Places For Business?
Well, if that wasn’t enough, Rachel, Hannah and Dally discussed the benefits of Google My Business & Bing Places For Business and shared some top tips on the best way to use them on GTFO (GrowTraffic Figures It Out), the GT Friday Facebook Live, which is available to watch on Facebook and Youtube. It’s also available as a podcast on all major streaming services.
Our Top 5 Tips for using Google My Business & Bing Places For Business.
1. If local SEO is your priority, these are what you should focus on
Google My Business & Bing Places For Business are great for local SEO. If you are a small local business then there is no point in you trying to target nationwide audiences, with Google My Business & Bing Places For Business you can target your local area and get much better results.
Most search engines already know the seekers’ location and they will show them the most relevant businesses near their postcode so be sure to include your postcode and mention the area a few times as well.
2. Do Not Neglect Bing
People often focus all their energy on Google and forget to add their business to Bing. Bing is hugely and important especially since amazon introduced Alexa. Alexa and some other home devices use Bing to search for information and the device will them read an extract from the first most relevant page they find.
This is why it’s so important to remember to use Bing and make sure your business is just as prevalent there as it is on any search engine.
3. Fill in all of the information that it asks for and make sure it is all correct and the same across all the platforms.
“Number 1, fill in all your information. Number 2, make sure all of the relevant information is in there and up to date. Number 3 does it matter if you put all of your information in differently?”
“No, you have to keep all your information exactly the same!”
You need to make sure all of your information is correct and the same. for example, we spell GrowTraffic with a capital G and T and no space, if you were to start to spell it Grow traffic, search engines might not recognise these are the same business. Decide on what your name is and how you plan on writing it so that is the same on both Google My Business & Bing Places For Business.
The same goes for information like your address. If Google lists you as having one address, but Bing says another, you could accidentally create a duplicate business and lose momentum when it comes to growing your traffic and building SEO.
4. Update it regularly and use posts.
Posts is a handy little tool that lets you make announcements about your business. Even if you don’t have anything to post about, it is important that you post regularly. If there hasn’t been any activity for a long time, search engines can’t tell if you are still a functioning business, and you might drop in the ranking.
Posting at least 3 or 4 times a year can help your business so much. Even if it’s something minor like you have a new client or have been nominated for an award, you can announce it in a post. It helps boost SEO and reminds the search engine you are still there.
5. Keep reviewing and updating your Google and Bing.
You need to keep making sure that your information is up to date. If your opening times change or you have to shut temporarily due to Covid-19, then you need to make sure this is what it says on your Google My Business & Bing Places For Business.
Don’t forget to keep updating your Google My Business & Bing Places For Business with any news and special changes, like Christmas openings and offers you might have. You can also update your Google and Bing with photos and other attachments like menus.
If you think your company is ready for SEO, Growtraffic can help. We offer a wide range of marketing services, but we specialise in SEO and content marketing. If you would like expert help making a success of your long term marketing strategy, get in touch with our team.