There is a wide range of tools and applications that can help your business, like Google My Business and Bing Places. Many search engines have tools to help you manage your business and keep track of how your website and other web pages are doing.
If you run a business and are trying to grow your traffic and get people interested, then you should absolutely make use of all these tools and features that are designed to help you.
What is Google My Business & Bing Places?
Google My Business is a tool that can help you manage your business and your business profile on Google. Google asks for your business name, location, and category and will check to make sure that is a legitimate business and not a duplicate. After that, Google will set up a business profile for that location and you can use it how you see fit.
Bing Places is a similar feature to the search engine Bing. You can create a profile for your business so that when people are searching for you or for a business that does what you do, you can easily display all the important information they need, clearly and efficiently.
With these tools, you can include vital information that customers might need to know including location, opening times, contact information and even a menu or link to an online site if this fits your business model.
Best of all you can interact directly with the public. People can leave you ratings and reviews which can do wonders for your business and help you grow that traffic. You can respond to reviews and answer queries through Google My Business and Bing Places and help set up that rapport with your customers which can do wonders for your SEO ranking.
How Can Google My Business & Bing Places help my business?
Using tools like Google My Business and Bing Places can be a huge help to your business and you should definitely use them, especially if you are trying to improve your business ranking on these search engines.
Features like Google My Business and Bing Place can actually help you with your SEO and be a huge help when it comes to search engine optimization, but only if you use it well.
You need to make sure that your business listing is as tight as possible. It needs to be sleek and concise. You don’t have a lot of room to make an impact and chances are the public aren’t going to want to read a long paragraph when they are trying to find a certain business or service. Make sure to neatly outline what you do and why you are the best at doing it. the rest of your Google My Business or Bing Places profile, such as location, reviews and website links should be enough.
Most importantly use this space to get those keywords in there. Whenever you have a space to write about your business you should always be thinking about SEO and your Google My Business and Bing Places profile is the place to do it.
Use keywords that reflect your business and will help your business grow. According to Google, local results are based on relevance, distance, and prominence so be sure to focus on these points and use words that will optimize them.
Really try to emphasize your location and use local keywords. Directly name the area you are in and try to mention your location or ties to the local area. Search engines like Google and Bing use location a lot in their searches, especially when people are searching on home assistants like Google Home Assistant or Alexa. Because of this, the more you use that location name in your profile the more successful you will be in these types of searches.
Don’t forget, these search engines want the business to do well and look good. The better your business looks and is optimized, the more Google will want to use it as a result. Just simple things like including 1 or more, good quality, relevant photos on your business profile can do wonders for your ranking and help you get higher in the results.
If you think your company is ready for SEO, Growtraffic can help. We offer a wide range of marketing services, but we specialise in SEO and content marketing. If you would like expert help making a success of your long term marketing strategy, get in touch with our team