Ah, the question that has been debated for many years. The relationship between social media marketing and SEO is complex, and everyone in the digital marketing world will have a different answer.
Some will say yes, of course you need social media marketing for SEO. Others will say social media marketing for SEO isn’t crucial. And they’d both be right in their own way… confusing eh?
What Do Search Engines Think Of Using Social Media Marketing For SEO?
In 2014, Google bluntly stated that social media is not a direct SEO ranking factor. But that was a long time ago, and plenty has changed in the last five years. For example, social networks now appear in search engines at a much larger scale.
Also, there is no denying that your social media profiles matter to Google. In today’s digital age, people don’t just go to Google and Bing to search for things; they also use social media channels to find what they’re looking for.
Oh, and it may be worth noting that despite being the most popular, Google isn’t the only search engine that potential customers use. Bing is also popular, and Bing does use social media as a ranking factor!
Why Is Social Media Marketing Important For SEO?
In 2013, Econsultancy’s State of Search Marketing Report demonstrated that 74% of companies and 82% of agencies stated that their social media is integrated into their SEO strategy. And rightly so.
The relationship between social media marketing and SEO may not be clear, but it does exist. Once you have a better understand of this complex relationship, you can use it to boost traffic to your website and rank higher on search engines.
SEO and social media marketing should be thought of as intertwined strategies. Social media relies on great content and a powerful online presence, which means the effort you put into search engine optimisation can improve your social media reach. Similarly, having a strong social media presence can go far in helping you climb the search engine rankings.
Search engines aim to rank websites that are trustworthy and useful. And Google sees a popular website as a trustworthy one.
So, if people are clicking through to your website from social media, talking about your brand on social media or engaging with you on social media platforms, it tells Google’s algorithms that your website is likely to be useful and trustworthy.
This means that by engaging in social media activity, you can increase your ranking on search engines.
How Do I Use Social Media Marketing For SEO?
There are many ways to use social media marketing for SEO. The first one is quite simple. Aim to have active social media channels with regular, engaging posts that can increase brand awareness.
A growth in brand awareness often means more brand name searches for your website on Google. So, not only are people finding your website through keywords, they’re also directly searching for your brand.
Social media marketing is also a great way to get backlinks. And any good digital marketer will tell you that backlinks are a hugely significant SEO ranking factor. If your social media post is engaging and useful, a content creator may want to use it within an article or blog they’re writing.
If people are engaging with your content on social media, then it’s likely more people will link to it. Having a high number of diverse backlinks means you’ll enhance your domain authority – which Google will love!
Social media also allows you to engage yourself in the local community. This sends local-specific authority signals to major search engines meaning it is likely that you will rank higher for people searching within your local area.
To engage with your local community, simply create social media posts whenever your company gets involved in a local event. You can also interact with other local businesses on social media.
GrowTraffic’s Tips For Using Social Media Marketing For SEO
Optimize Your Social Media Profiles
To create brand awareness and advertise your products to potential consumers, you should be using multiple social media sites. Each of these social media profiles should have a consistent image across them to increase brand recognition. You should also have a relevant bio – keep it fun and interesting!
Have A Relevant Link
Each of your social media profiles should include a link to your website, or perhaps your newsletter sign-up page.
Be Active On Social Media
We’ve said it before, and we’ll say it again…posting regularly is important. Create posts that are share-able. For example, add eye-catching images, video and catchy titles.
Engage With Your Audience
If your audience is liking, sharing and commenting on your social media posts, you’re doing something right. But it doesn’t stop there, be responsive to your audience by liking and replying to comments, shares and reviews.
ALWAYS ALWAYS ALWAYS Link To Your Website
If you take anything away from this blog post, let it be this! When you’re creating social media posts, whether it’s about the services you offer, your recent blog post or company news; always try to add a link to your website. People clicking through to your website from social media posts, tells Google that your website is a useful resource and helps you rank higher in search engines.
Get In Touch
Here at GrowTraffic, we are experts in SEO and Social Media Marketing and can help you create a social media marketing strategy that will engage and resonate with your target audience.
If you’d like to find out more about social media marketing or search engine optimisation, you can contact us by phoning 0161 706 0012 or emailing [email protected]