Do SEO Agencies Follow Trends? What We're Doing In 2024

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Do SEO Agencies Follow Trends? What We’re Doing In 2024

Do SEO agencies follow trends? We speak a lot about our SEO agency in our blog, and also a lot about SEO trends, so let’s marry the two together and explore what our SEO agency and other agencies are doing to stay ahead of the curve in 2024. SEO remains an important component for businesses wanting to boost their presence online. As we take strides into 2024, it’s key for us SEO agencies to keep pace with the latest trends. In this blog post, we’ll delve into what trends have emerged in early 2024 and the strategies and approaches that SEO agencies are adopting to stay ahead in the dynamic world of online visibility.

Do SEO Agencies Follow Trends?

To a certain extent, yes SEO agencies follow trends. The digital landscape is ever evolving with new trends emerging constantly. It’s really important for SEO agencies to keep on top of SEO trends, knowing what’s going on in the industry and how this might affect the way they do things or the results their practices may gain.

SEO doesn’t follow a one size fits all approach and trends can often derail existing practices that have gained specific results. If anything, I believe it is important for SEO agencies to, not necessarily follow all trends as such, but certainly keep pace with them. New insights that emerging trends offer can be super beneficial for SEO agencies who need to adapt their approach to their clients.

Let’s explore some of the key SEO trends we have seen or are suspecting to see in 2024.

Trends For SEO Agencies To Acknowledge In 2024

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AI-Powered SEO – With the rapid advancements in artificial intelligence, and the expectations of how AI will continue to revolutionise SEO practices, agencies are increasingly leveraging AI tools to refine and further understand the position of their strategies. SEO, in my opinion, will always require a level of human intervention. Developing engaging SEO campaigns requires emotional intelligence and human creativity that AI cannot offer. With that being said, however, it’s important to acknowledge the role of AI and play to the digital audience that is becoming more consumed by artificial intelligence. Lots of SEO agencies are turning their attention to emerging AI technologies to stay ahead of the curve.

Voice Search Optimisation – Not just SEO practices have changed, but the way people are searching has and will continue to change. The rise of voice recognition devices has led to a surge in voice searches. It’s important for SEO agencies to focus on how we can optimise content for conversational queries, long-tail keywords, and natural language patterns. As more users embrace voice search, the world of SEO needs to adapt its strategies to ensure content remains relevant and accessible in this rapidly growing segment.

EEAT EAT in SEO isn’t necessarily a new trend, however in the past year, Google has introduced an additional E, standing for Experience. This really highlights the remaining importance of human intervention when it comes to building SEO campaigns. Search engines care about your experience and use this as a measurement of how trustworthy and authoritative your content is. Google’s emphasis on EEAT has become increasingly pronounced in 2024, impacting how SEO agencies approach optimisation.

User Experience – The user experience (UX) has long been an important factor in SEO, and in 2024, it’s more significant than ever. Those SEO agencies who are prioritising UX in their SEO campaign are likely to thrive in the online field. UX in 2024 focuses on creating mobile-friendly, fast-loading websites with intuitive navigation.

Visual Search Optimisation – Similar to my point about voice search, the popularity of video content has soared since the rise of platforms such as TikTok. This is anticipated to further boost throughout 2024. SEO agencies are incorporating video content into their strategies to ensure content is well optimised for visual search. Visual search is gaining traction, with agencies adapting to optimise images for search engine visibility, considering factors such as alt text and image tags.

Local SEO – Although not a ‘new trend’ local search has evolved, and will continue to in 2024, with users expecting more personalised and location specific results. SEO agencies are refining their local SEO strategies to help businesses appear in local searches. This involves optimising GMB profiles, gaining positive reviews, and ensuring accurate business information in local citations.

What Our SEO Agency Is Doing In 2024

In 2024, here at GrowTraffic, we are not merely following trends but actively shaping the future of digital marketing. 

The emerging trends explored in today’s blog post; the integration of AI, emphasis on EEAT, focus on user experience, and adaptation to emerging technologies and ways of searching, showcase the dynamic nature of the SEO landscape. We feel that it is crucial for us to keep pace with these trends, con sisterly adapting our practices to align with the consistently adapting sector we position ourselves. 

As businesses of all types navigate the competitive online sphere, partnering with SEO agencies, specifically an agency like GrowTraffic, that embrace these trends, is crucial for achieving and maintaining digital success.

If you would like to discuss your business with us and gain further answers on what we are doing in 2024 and how we stay on top of SEO trends, feel free to reach out to a member of our team!

You can get in touch by calling us on 0161 706 0012 or emailing info@growtraffic.co.uk.

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