No matter what industry you are in, or how big your company is; sales techniques change and evolve. Sales techniques that worked a few years ago are no longer bringing in new customers. And on top of that, competitors are popping up everywhere with a product or service that mirrors your own.
Luckily for you, there are many changes and improvements you can make to your business that will generate more sales. You don’t have to re-develop your product, rebrand your business or plough a ton of money into an elaborate sales plan. Instead, you just need to focus on what’s important to your business, and to your customer.
Define Your Customer And Understand Their Needs
By understanding exactly who your customer is, you will be able to reach out to them, connect with them and convince them that they need your product.
Ask yourself specific questions and create a profile based on your customer. For example, how old are they, do they have children, how much income do they have, what do they do in their spare time, are they educated etc.
When you have an understanding of who your customer is, it’s far easier to target them. And once you know how to target the right customer, you can start selling to their needs.
Highlight the features of your product/service that solves a problem that your customer may have. Get creative in your marketing campaign and emphasise the features of your product that are going to line up with the needs of the customer.
Gain Trust By Showcasing Customer Testimonials And Reviews
Selling your product or service online often means you lose some of the personalised customer service element. Before purchasing an intangible product or service, your customers need to know that they can trust you.
If a customer does not perceive your business as being trustworthy, they will swiftly move on to your competitors. Showcasing your customer testimonials and positive reviews is a great way to build trust with a potential customer.
If a potential customer reads the customer testimonials on your website or scrolls through the positive reviews on your Facebook page, they are far more likely to trust your business and purchase your product or service. So, ensure that your website and Google My Business listing is up to date with relevant and recent positive reviews.
Optimise Website To Increase Online Conversions
Having a beautifully designed website is great. But if nobody can find it on search engines, it’s never going to generate sales. Optimising your website for search engines allows potential customers to find your website when they are searching for a product or service related to your business.
Search engine optimisation will increase your online presence and put your product or service in front of the correct target audience. If done well, optimising your website will attract targeted customers who are interested in your product or service and guide them to the correct webpage.
Driving high-quality traffic to your website through optimisation is a great way to turn website visitors into leads and then hopefully, into customers.
Focus On Your Mobile Site To Generate More Sales
Now, we’re not saying you need to forget about your desktop website and focus solely on your mobile site. But what you do need to do is ensure that your mobile site is just as amazing as your desktop site.
There’s no denying it, more people are using their mobile and tablets to access the internet now than ever before. People are using their mobile devices for everything from online shopping to booking holidays to banking! Chances are, potential customers are accessing your website via their mobile device.
If you want to generate sales, you must ensure that your mobile site is faultless. This includes perfecting the user experience, ensuring each webpage loads quickly and having an easy-to-use site. If a potential customer struggles to find what they are looking for on your website, or a webpage takes too long to load, they will quickly ditch your site and head to the nearest competitor.
Use Content Marketing To Your Advantage
Content marketing is a cost-effective way to highlight the many features of your product or service and outline the qualities of your business. Content marketing gives you the opportunity to reach customers across various channels including social media. It allows you to gain the trust of potential customers and encourages them to buy from you.
Blogging, for example, is a fantastic content marketing technique. It allows you to create a community with your customers, showcase your brand’s personality and it leads people back to your website.
Connect With Customers On Social Media To Generate More Sales
Ah, social media. Whether you love it or hate it, there’s no denying that it can work wonders for your business. Not only does it build brand awareness, but it also gives you the chance to connect with your customers and make sales.
It’s now common for people to check out a business’ social media channels before they commit to buying from that business. So, ensure that your social media channels are up to date with your latest offers and deals. Be consistent with your sales message and ensure it is regularly put out there for customers to see. Make sure that your customer reviews are visible on your social media pages, and always respond to customer queries.
Many users now use Facebook messenger as a way to ask a question about a product or service. If they don’t get a reply quickly, chances are they’re going to forget about their query and move on to your competitor.
To generate sales and connect with potential and existing customers, respond to any questions or queries promptly on social media channels. Reply to comments and reviews, (even negative ones) and show customers that your brand is trustworthy.
Maintain A Strong Relationship With Customers
Once a customer has purchased your product or service, that should be the beginning of your relationship with them, not the end. Never underestimate the value of loyal customers and clients.
If you treat your existing customers well and maintain a positive relationship with them, it will pay off. Word of mouth is a valuable marketing technique that is bound to generate sales. Similarly, customer referrals often lead to high-value, loyal customers.
Get In Touch
Here at GrowTraffic, we are experts in all things digital marketing.
If you’d like some advice on generating more sales or would like help with any of your digital marketing, get in touch here! Or call us on 0161 706 0012.
We help businesses of all sizes increase the traffic to their website through SEO, content marketing, social media marketing and brand consultation.