I’m talking about those organisations creating reams and reams of pages of content every day, ranging from news articles to blogs runners. This is the future of SEO at the moment.

It seems that more and more, we can say that the future of SEO is with the content publishers. I’m not talking about people who can knock out a couple of pages a day by content publishers.

What are Content Mills

Content mills are a phrase conjured up to represent the churn of people and organisations producing information; they are making information for the sake of it, or at least for the sake of picking off more bits and bobs of traffic and getting more link density around their chosen keywords.

Ultimately the future of link building doesn’t look good; you have to remember that the more content there is, the less strength a link has (because it has to work that bit harder).

The old model of buying a link for 20 doesn’t stack up that much anymore because they aren’t worth that in terms of the returns they will get you in the search results.  Even if you do get some good movement, you will probably see a drop as more and more people get more and more content on their site.

Don’t put your eggs in one SEO basket.

I think it’s fair to say we’ve been here before. But, so many times, SEO has changed, and we’ve had to catch up with it.  All of what we did before is still important, and it’s just now it’s more important to build more and more content that will attract traffic. 

Links help but not like they used to. Where once you’d have bought ten links, now you’ll need 20 or 30.

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