Google gets ready to launch Google Caffeine. Caffeine is now active in its first data centre, so it won’t be long until it’s rolled out full time.
It’s exciting times – we will have to figure out all the new set of rules. It’s about time; it’s been a while since the last main update, which (in my opinion) was Google’s Universal Search, which saw more maps, more videos, more product in the search etc.
So what makes the launch of Google Caffeine so important?. In short, it reflects a shift in the way the internet is being used. It signals the end of the page as the unit of value that has been the standard since search engines started trawling the net.
With the advent of the data stream, we see a new way to categorise a form of information.
What’s a stream? Think Facebook and Twitter, those quick successions of posts and responses. There is also a greater focus on localisation and a plethora of other fun stuff for us to get our teeth into.
What does this mean for search engine results as we know them? Well, probably not a lot to start with, but over time we’ll begin to see them becoming more critical, and we will likely see the bobbing effect of a system trying to restore the balance as everyone gets in on the act.
I leave you with one last thought. Streams are real-time. Imagine if the changes you make to your website directly affect the search results? Wouldn’t that make SEO even more exciting?
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