Ok so this is another one of those renaming / rebranding exercises, it seems slightly pointless.
There again, I’m hoping that it will rekindle what was once a love affair with Google Maps in search, a love affair that was abruptly brought to an end when I realised how rotten the software is that controls it.
Why call it Google Places?
I like many other optimisers have had the misfortune of having to sort out the Google Maps accounts for my clients – I’ve had clients that have seen a 25% drop in sales because Google merged or split up their Local Business Listings.
Let’s hope that with the rebrand there is a redoubling of Google’s efforts to make their local business listing a better piece of software that everyone can benefit from