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Google changes Local Business Listing to Google Places

Ok, so this is another one of those renaming / rebranding exercises; it seems slightly pointless.

There again, I’m hoping that it will rekindle what was once a love affair with Google Maps in search, a love affair that was abruptly brought to an end when I realised how rotten the software is that controls it.

Google algorithm updates

Why call it Google Places?

Like many other optimisers, I have had the misfortune of sorting out the Google Maps accounts for my clients. I’ve had clients that have seen a 25% drop in sales because Google merged or split up their Local Business Listings.

Let’s hope that there is a redoubling of Google’s efforts to do their local business listing a better piece of software that everyone can benefit from with the rebrand.

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