2005. The year that Prince Charles and Camilla finally tied the knot. The first ever video was uploaded to YouTube. And Kanye West and Jamie Foxx released Gold Digger, which let’s be honest, is still a banger. And of course, the year that Google introduced the world to Google Maps.
Can you believe it? Google Maps is 15 years old! Aside from Google Search, Google Maps is Google’s most important feature. And it’s one that most of us would be lost without (pun intended). In fact, here are a few facts demonstrating just how fab Google Maps really is:
- Google Maps can deliver turn-by-turn navigation almost anywhere in the world
- It has more than 1 billion monthly users
- It features comprehensive data for over 200 countries and territories
- Billion-dollar companies, such as Uber, would not be able to function without it
- Aerial and satellite images are updated every 2 weeks on Google Maps
- The Street View project began in 2007 and has since taken tens of millions of images
- Google Maps has over 20 petabytes of data, which is equal to approximately 21 million gigabytes
Why Is Google Maps Essential For Your Business?
Google Maps is an important tool for most businesses and is sure to drive a ton of local impressions.
Statistics show that 77% of people use Google Maps above anything else to find businesses near them. And 83% of these people use their smartphone for ‘near me’ searches. Plus, the average Google Maps user is most likely to visit the business the day after they made the search.
It’s also worth noting that Google Maps is currently driving far more local impressions than Google search. An analysis looking at thousands of Google My Business profiles found that Google Maps impressions exceeded search impressions roughly 3 to 1 (Search Engine Land).
If you haven’t yet set up your Google My Business profile, you could be missing out on plenty of local customers or clients. Google My Business is a free tool from Google, which allows you to create a business listing and connect with customers and clients through Google search and Google Maps.
It’s really simple to set up and can help your business!
Google Maps Update
Anyway, let’s get back to the big birthday, shall we? To celebrate Google Maps turning 15, Google has rolled out an update, which includes a refreshed app.
The update sees Google add new tailored content about public transit. This content will be based on user input and preferences and may include Temperature, Accessibility and Security information for example.
Google Maps is also bringing back speed limit alerts and is set to expand its Live View augmented reality walking directions.
On the iOS and Android app, users will now see five tabs rather than three. These include Explore, Commute, Saved, Contribute (photos, reviews, content) and Updates (feed of recommended places).