The search giant recently announced it is pledging a whopping $800+ million to support small and medium businesses, health organisations and government agencies during the global pandemic.
Google’s CEO Sundar Pichai made the announcement last Friday (27th March 2020) in a bid to address some of the challenges facing businesses and communities.
Unfortunately, small to medium businesses are most vulnerable during this crisis. Many business owners will have already felt the blow of lost business and revenue due to the COVID-19 pandemic. The social distancing and self-isolation rules have made it nearly impossible for many businesses to continue to trade.
Thankfully, if you’re a small to medium business owner or manager, your business may be able to benefit from Google’s support!
$340 million In Google Ads Credits For SMBs
As part of it’s $800 million support, Google is pledging $340 million in Google ad credits just for small to medium businesses. To be eligible for these ad credits, you have to have had an active Google Ads account since 1st January 2019.
Over the coming months, small/medium businesses eligible for the ad credits will see notifications about ‘available ad credits’ in their Google Ads account. These ad credits can be spent on ads across Google Search, Display and YouTube. Better yet, they can be used on any campaign types.
These ad credits will be available throughout 2020. If you’re an SME, this will allow you to reach people who are specifically interested in your products and services, increase your web traffic and gain new customers – without spending money.
$200 Million Investment Fund For NGO’s And Financial Institutions
Aside from helping SME’s directly, Google is also aiming to support non-government organisations and community financial institutions around the world. Google believes this investment will allow these NGO’s and financial institutions to provide small businesses with access to capital.
On top of this, Google is providing $20 million worth of ad grants community to financial institutions and NGOs. Google has stated these ad grants must be used to run public service announcements on relief funds and other resources for SMBs.
Google already provides cash grants to non-profits enabling them to bridge gaps for SME’s, but this additional $200 million investment is solely to support those affected by the pandemic.
$250 Million In Google Ad Grants For Government Agencies
More than 100 government agencies around the world including the World Health Organisation are expected to benefit from Google’s $250 million investment.
Google has provided these ad grants in an effort to help government agencies “provide critical information on how to prevent the spread of COVID-19 and other measures to help local communities”.
Additional Support For Businesses
Google isn’t the only organisation providing support for businesses during this time of crisis. Here at GrowTraffic, we are doing what we can to support businesses through this worrying time.
We are hosting FREE Advice Sessions over Facebook Live with a panel of experts covering topics from Taking Your Business Online to Keeping Productivity Up.
Plus, we’ve slashed the price of our Blogging For Beginners Course. This online 2-hour course provides the perfect opportunity to learn everything you need to know about blogging. If you would like to use this time to upskill, you can learn how to start blogging to boost your website’s SEO.
And we have created a selection of COVID-19 Business Support Packages. These short-term, affordable and low commitment packages have been designed to keep your business healthy and ready to bounce back.
Get In Touch
Here at GrowTraffic, we’re an award-winning digital marketing agency based in Lancashire and Yorkshire. We specialise in SEO and Content Marketing and can tailor all our services to meet the needs of your business, whatever the size or sector.
If you would like some help managing your Google Ads, or you would like to find out more about our services, including our COVID-19 Support Packages, get in touch.