In this blog, we’re going to share our top tips to help you grow your business on LinkedIn.
Optimise Your LinkedIn Business Page
Before you start posting content on LinkedIn, your business page needs to be perfect. And this includes optimising it for LinkedIn users, algorithms and search engines. LinkedIn users should understand who you are and what you do as soon as they visit your LinkedIn business page.
To achieve this, your branding needs to consistent across your page. Use Canva to create an eye-catching header banner that features your brand colours.
The profile picture should be a high-res image of your logo. And your page should also include a short yet captivating bio about what your company does, as well as contact details and a link back to your website.
If you are a start-up, you may want to pin a post to the top of the page providing more information about your business. You can also add keywords to your business page, to further increase the chance of your target audience finding your page.
Within the business page settings, you will also be able to create a custom URL. This will help people find your business page easily.
Grow Your Business On LinkedIn By Mixing Up The Content
The content posted through your business page on LinkedIn should be a mix of blogs, webinars, infographics, video content and images. The content should be highly targeted, high-quality and relevant to your target audience.
It should also encourage engagement. Creating a content calendar and scheduling your LinkedIn content in advance is often the best way to ensure your page gets ahead of the competitors.
When creating a content calendar, you should set out objectives for your content. For example, for one month you may curate content that aims to increase brand awareness. Whereas, the next month might focus on a specific product range or service that you offer.
Sharing video content is particularly important as it keeps the LinkedIn users captivated for longer, therefore increasing the chance of the LinkedIn algorithm boosting it to a wider audience.
Linking back to your website is also important as this will drive web traffic to your site and increase the number of leads and (hopefully) conversions.
Find the best day and time to post on LinkedIn with our handy infographic here.
Grow Your Business On LinkedIn By Using Hashtags
Your content and posts on LinkedIn should always include relevant hashtags. Hashtags are a powerful tool on LinkedIn as they allow users to find the content they seek the most.
Many LinkedIn users will “follow” specific hashtags on LinkedIn. And the algorithm will show the user posts and content that relate to the hashtags they follow.
By adding relevant hashtags to your posts, you are making them much easier for your target audience to find. Make use of the hashtags suggested by LinkedIn. And do some research to see how many users are following the hashtags closely related to your business’ keywords.
You should also take a look at which hashtags are trending and create content in line with the trending topic. However, don’t try forcing a round peg into a square hole! Only curate content that fits your brand.
Take Advantage Of LinkedIn Features
Over the past couple of years, LinkedIn has been busy adding several features to the platform. Some of these features can be used to increase engagement and get your content in front of a wider audience.
For example, the Poll feature can be used to start a conversation around a specific topic. LinkedIn Stories provide a place to share quick updates to your customers. These are particularly great if you have an upcoming event or product launch. Tagging other profiles in your LinkedIn story also increase the chance of the story being shared to a wider audience.
LinkedIn Live is also a great tool to use if you want to share news or updates with your audience. LinkedIn has previously stated that live videos get better interaction than other video content. They receive 7 times more reactions and 24 times more comments.
Grow Your Business On LinkedIn By Expanding Your Network
LinkedIn is a platform designed to build business connections. To increase the chance of your audience finding your business page, you should connect with prospects, business partners, influencers, business owners and leaders in your industry.
You can invite your LinkedIn connections and customers to follow your business page. You can also tag connections in the comments of your post if you believe they will find it useful. Your LinkedIn page should also be promoted on your website, on your blog and within your email newsletter.
To expand your network, you should also ensure that your employees follow the business page and interact with the content.
Use LinkedIn Analytics To Measure Success
You can measure the success of your content by analysing your efforts. LinkedIn Page Analytics will give you an insight into the performance of specific posts, the people who visit your page, the engagement metrics among other stuff. It will also provide useful information about your audience.
Find out more about LinkedIn Analytics here. You may also be able to analyse the performance of your LinkedIn business page via other platforms, such as Hootsuite or SocialPilot.
Get In Touch
GrowTraffic is an award-winning digital marketing agency based in Lancashire and Yorkshire. We provide a wide range of digital marketing services, but we specialise in Search Engine Optimisation (SEO).
If you have any questions about growing your business online, or if you would like help with your social media marketing, don’t hesitate to get in touch. We can help you grow your business on LinkedIn. You can call us on 0161 706 0012 or email us at [email protected].
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