How Can I Create A Content Calendar And Plan Out My Publishing Schedule To Ensure Consistent And Timely Delivery?

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How Can I Create A Content Calendar And Plan Out My Publishing Schedule To Ensure Consistent And Timely Delivery?

Enhancing your content marketing strategy is a huge step forward toward the success of your digital marketing efforts, so if you’re here looking for advice on how to master consistency in your content marketing – you are one step closer to having a well rounded marketing campaign – congrats! Consistency is a key element across a digital marketing strategy, more specifically, in content marketing. Navigating the digital landscape is tough and with ever evolving algorithms and competitors it’s really important to stay on top of the game and ensure consistency and timely delivery of your content. So how do you do that? Create a content calendar! Creating a content calendar helps you plan out your publishing schedule, not only ensuring consistency but also allowing you to acknowledge and comment on key events in the diary. In this blog post, I aim to offer you a guide on how to master consistency by creating a content calendar.

Steps To Create A Content Calendar

There are several things to understand before jumping headfirst into a content calendar. Sure, this is a great tool for planning out your publishing schedule and staying consistent, but there are steps to take before creating it. Let’s explore them in this guide.

Step 1: Define Your Goals and Audience:

Before diving into the calendar creation process, it’s important that you know your content marketing goals and identify your target audience. What message do you want to share, and who is your content aimed at? Clearly defining these elements of the strategy will guide your content creation and help you tailor your content calendar.

Step 2: Conduct a Content Audit:

The term ‘content audit’ seems daunting and complicated, so let’s break it down. Have a look at your existing content and analyse what has worked well and what may need improvement. Identify your most successful content pieces and understand why they were so successful and how they may have connected with your audience. This is what we mean by an audit! This process will inform your future content and guide your calendar planning.

Step 3: Choose Your Platforms:

Content is king, when it is going to the right places. Knowing what is going out is one thing, but knowing where to put it is often something that people miss out on their content calendars. Decide where you’ll publish your content – whether it’s your blog, social media channels, or email newsletter. Each platform will likely have its requirements and speak to different members of your target audience, in different ways, so factor these in when planning your content calendar. A really simple tip is to note down where each post is going on your content calendar, for example, 

Screenshot of content calendar example

Step 4: Establish a Posting Frequency:

It is super important to be consistent when creating content, but it’s equally important to set realistic goals for yourself. Consider factors such as your team’s capacity, how long it takes to create each piece of content, and what it is that your audience needs from you. Whether you choose to post daily, weekly, or fortnightly, make sure it aligns with the findings of your audit and target audience research as well as your resources in house.

Step 5: Plan Content Themes and Topics:

Outline content themes and topics for each month. This may be specific to you and your business, or a reflection on what is happening in the world at the time, for example, Easter or Eid. Planning content around themes and topics helps maintain cohesiveness in your delivery making sure you get a well rounded mix of content and more importantly, that you’re staying on top of trends and ensuring the timely delivery of your narrative. Consider seasonal trends, industry events, and your audience’s interests when planning your content calendar.

Step 6: Stay Flexible:

While planning is essential, be open to adjustments. A huge algorithm change or a piece of industry news may railroad your content, which is ok! Staying informed about new trends and being ready to adapt your content accordingly is a really positive thing and holds you in high regard within your industry. Commenting on things promptly helps to position you as an authority. Flexibility allows you to take hold of timely opportunities and address emerging topics.

Step 7: Monitor and Analyse:

When it comes to content, the audit process never really stops. Regularly review your content calendar’s performance. Track metrics like engagement, reach, and conversion rates and use these findings to refine your future content. At GrowTraffic, we like to plan a content calendar a few months at a time so we regularly check in with what’s working and how to reposition our content strategy for the next quarter. Be loose with this timeline though, emerging trends and hot topics may take precedence and push your content back slightly.

Create A Content Calendar With GrowTraffic

A well crafted content calendar is the backbone of a successful content marketing strategy. With this being said, however, it takes time and effort to ensure consistency and timely delivery of your content. This guide has equipped you with, what I feel, are the 7 most important steps to creating a content calendar, but if that wasn’t enough, why not leave it to the experts?

Here at GrowTraffic, we know exactly how important consistency is when it comes to content creation and we make content calendars in our sleep!

If you would like to know more about how we create a content calendar, or if you would like to discuss outsourcing your content marketing, feel free to get in touch with our team. You can reach us by calling 0161 706 0012 or emailing info@growtraffic.co.uk today,

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