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How Can I Create Compelling Content For My Business?

I was recently asked what I think the ‘secret to SEO’ was and truthfully, I couldn’t answer. I don’t believe there is one secret to a successful SEO strategy. That being said, I am sure of the importance of compelling content and the benefits it can bring to your business! This GrowTraffic blog aims to answer the question – how can I create compelling content for my business?

You may hear us mention content a lot – why wouldn’t you, we’re a digital marketing agency and content is key! There are so many types of content that can benefit your business, but once you’ve put together your content marketing strategy, how do you create it? Creating compelling content for your business is essential for the growth of your business as it allows you to look like the leader in your industry. Offering your target audience information about your company and educating them on your industry, develops trust, puts you ahead of competitors and drives traffic to your business!

As we enter 2023, more and more businesses are turning to their digital marketing efforts, specifically content marketing and understanding the importance of a thorough strategy. Here, we offer you some top tips on how to create compelling content for your business.

How To Create Content That Will Benefit Your Business

The goal of creating content is to ultimately generate leads and sales, therefore, it needs to be compelling! There are specific things to keep in mind when it comes to creating compelling content.

Engage With Headlines

Grabbing the attention of your audience is step one. There’s no use for compelling content if nobody is reading it! Creating clear and impactful headlines and grabbing an audience’s attention is what is most likely to make your content have an impact.

Consider these points:

  • Ask a question
  • Use emotion
  • Use numbers
  • Keep it short

Tailor Your Content To The Platform

Content doesn’t stop at blogs or articles on your website, content refers to the whole variety of content that you choose to put out; social media posts, podcast episodes, video content.  Utilise specific platforms for specific types of content – stick to business-related posts on LinkedIn, choose Spotify for your podcast episodes and utilise your website to host educating blog posts.

Incorporate Video

Arguably the most popular form of content at the moment. Video is responsible for 90% more conversions than those digital marketing campaigns that don’t use video.

Whether it be repurposing blog posts, adapting testimonials or performing live bitesize videos, incorporating video content into your strategy is likely to catch the attention of your target audience, resulting in more leads!

Creating Compelling Content With GrowTraffic

Creating content is one of the things we do best here at GrowTraffic! We understand the importance of compelling content and the benefits it poses for your business.

With that in mind, however, we also understand the difficulty of juggling a thorough content marketing campaign on top of other responsibilities that come with running a business – so why not leave it to us?

Developing varied, compelling content across your platforms, following a strategy in line with your target audience and their buying journey and gaining great results are how we use content to get you more leads!

If you would like to discuss the potential of working together on your content marketing strategy, why not get in touch with a member of our team?

You can call us today on 0161 706 0012 or send us an email at

Whilst you’re here, check out our blog for more entries on content marketing and what a good content strategy can do for your business. You can read our blog here.

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