If you’re an avid reader of our blog you will have noticed that we are pulling our focus to content at the moment. With the introduction of ChatGPT, it is now more important than ever to make sure that the content we are displaying on our websites is not only relevant, useful and accessible but actionable and practical.
This blog aims to highlight exactly that! How can I create content that is actionable and practical? Let’s find out.
How To Make Actionable And Practical Content
Actionable and practical content is important as it engages your audience and promotes them to ‘do more’ – whether it be, to call you, visit another page of your website or send you an enquiry. This type of content is what will elicit a response and urges your target audience to take action.
Why is this good for you? As a business owner, you don’t want to produce content that is read and forgotten. The aim of content from a business owner’s perspective is to educate, offer insight, and attract new, potential customers. Actionable and practical content is a brilliant way of promoting your research and message.
Whether it be written content like blogs or social media posts, it is ideal to incorporate a call to action – leaving the viewer with an instruction. But there is so much more to content than just the ‘call us’ link at the end.
Creating actionable content is a process and it is important that you hit these points before providing them with your email address for example. Potential customers want to know who you are and what you do before they invest in your products or services. It is essential to develop that all-important seller/buyer relationship, that way they will want to take action.
There are a few points to think about when it comes to producing actionable and practical content.
- Create value
- Establish credibility
- Resonate with the reader
- Position yourself as an industry authority
- Address readers’ concerns
- Provide a solution to a question
The end goal is to keep the readers’ coming. You want to provide content that is practical to them, and useful.
What Makes Content Practical?
Ask yourself this question – and reproduce the answer in your content! More often than not, people turn to search engines with a specific problem, we want to create content that offers them a practical solution or an answer to their query. Curating content is the best way of developing an ever important relationship with your target audience.
The key thing that makes content practical is answers – be sure to educate your target audience in your content and leave them wanting more of your expertise – that’s where the actionable factor comes into play.
Educating your target audience with your content and providing them with the solution – you – is not only crucial for developing relationships but also a brilliant sales strategy for you as a business owner. Providing them with an answer develops trust, which means they may come to you for further support in their enquiries.
A top tip for making your content practical is by providing the how not just the what.
Creating Actionable And Practical Content With GrowTraffic
We know that producing content is complex – there are so many strings to the bow. However, content is most definitely king when it comes to communicating with your target audience and so we want to make sure, you’re doing it right!
Our GrowTraffic team would love to chat with you and offer you some advice on navigating the complex field that is content.
You can call our experts today on 0161 706 0012 or email firstname.lastname@example.org.