At GrowTraffic, we talk about content a lot – but it’s what we do best! Content is an absolutely essential element of your SEO strategy – your marketing strategy as a whole. That being said, it’s crucial that your content talks to the right people. The aim of a thorough content marketing strategy is to boost leads and increase sales, but it has to be seen by your target audience for that chain reaction to occur. It is one thing to create content that is compelling and easy to read for any audience, but it is another, and arguably more important thing to create content that resonates with your target audience.
Questions we get asked often at GrowTraffic, especially after Google released its Helpful Content Update, are surrounding content marketing strategies and target audiences. This blog aims to specifically answer the question “how can I create content that resonates with my target audience?”
Why Should You Create Content For A Target Audience?
For a business to succeed, it needs customers, to gain customers you need to know whom to talk to at the top of the sales funnel.
Before diving into creating compelling content, it’s beneficial for your business to define its target audience. This will advise the types of content to produce. Knowledge is power when it comes to creating a thorough content strategy – knowing whom you want to see this content, advises you on how best to pitch it.
Understanding your target audience before creating content is not only cost-effective but also makes for a more successful strategy. Sure, this is great for you as a business, you’re ensuring your content is being seen by the right people, however, meeting the needs of your target audience develops the all-important element of trust that is crucial for your audience to become paying customers.
How To Create Content That Resonates With Your Target Audience
There are some top tips to follow when it comes to creating content that will resonate with your target audience. Once you have developed a comprehensive strategy regarding your target audience and nailed down the types of content that are best for your business, it’s time to create informative and high-quality content… but how can you ensure your target audience will relate?
Be Specific – No matter the type of content you are producing, it is important that your content is easy to digest and to the point. Your target audience is visiting your website or social media page for answers to their problems – be direct about it!
Useful – Linking directly to the notion of ‘offering solutions to people’s problems’. Pieces of content that are useful to a target audience are the most likely to resonate and stick in their memory.
Emotional – Good content that sticks in our mind usually ignites a visceral reaction. Don’t be afraid to be personal and raw in your content creation. Producing content that entices people to feel whether it be sadness, happiness or even anger, is going to commit to memory and keep them coming back for more!
What Types Of Content Will Resonate With Your Target Audience?
We know that direct, informative and emotional content is the best way to resonate with your target audience, but what does this look like for you?
The key way to develop trust between you and your target audience is to position yourself as a leader in your industry. If people see your business as a symbol of authority, they are more likely to engage.
Engaging visuals, educational blog posts and emotional testimonials are all ways in which you can create a meaningful connection with your target audience.
Create Content With GrowTraffic
At GrowTraffic, we appreciate the importance of creating content that resonates with your target audience, however, we also appreciate the complexity of managing this alongside growing your business – that’s where we step in.
If you would like to discuss how the GrowTraffic team can help you create content that resonates with your target audience, why not get in touch?
You can call us today on 0161 706 0012 or drop us a line at firstname.lastname@example.org.