The content we have access to these days is boundary-less – magazine and newspaper excerpts, books, blogs and journal entries, academic and scholarly articles. And each medium created is done so for a targeted audience.
But this means that someone looking for specific information may not find it easily. They might not even fully understand the information they do find. That’s where blogs come in. Blogs are written for everyone, for the simple purpose of sharing information – personal or business-related.
They’re a popular way of producing content and allowing viewers to understand more about your products, services, business, or industry. Getting the information easy is one of the most important parts of blogs.
So how can you create content that’s easy to read and understand?
1. Short and Sweet
If you’re creating content that’s going to be easy to read and easy to understand, it’s best that it’s short. Short and sweet.
Visitors to your blog don’t want to be reading pages upon pages until they get the answer they’re looking for. They’ll find shorter sentences, with shorter paragraphs more appealing and easier to read because all the information has been broken down.
Large paragraphs with never-ending sentences can seem quite overwhelming and can be very off-putting.
2. Don’t Ramble
People are coming to your content for answers. So every piece you publish needs to have a focus or an answer to a query. One of the best ways to do this is to introduce the topic almost immediately. In the first paragraph is the most ideal place. Readers know exactly what to expect.
The rest if the content from there needs to match the topic, too. You can introduce it but if you get lost or start talking about something unrelated, it quickly becomes confusing. Avoid side-tracking – if you need to bring up a different topic that you need to explain, that can be another blog.
And you can internally link the pages so that search engines and visitors to your page know that the two share relevant information.
Having paragraphs is great and all but even then, it can end up looking like one large piece of text. Using headings, like H2 and H3 tags, splits this up perfectly. (And it’s great for SEO!)
Headings mean that readers can skim to the section they’re most interested in or looking for instead of reading the entire post. This is especially great for people who are on the move quite a lot and don’t have much time.
4. Visual Aids
Many online readers prefer mixed media – it’s quick, simple, and easy. Everything is usually in one frame, or at least the main takeaways are. It also brings some diversity to your published content; it’s not all the same and there’s something for everyone’s preference.
Infographics are quite the popular hit. They don’t have to be packed with information, just what you feel is the key points. Or instead of an infographic, maybe organise key information into a chart or short-form video.
5. Lists and Bullet Points
Much like I’m doing with the H3s, you can use numbered lists or bullet points for key information or anything that is repetitive. Repetitive information is skimmable, reading it more than once isn’t really necessary and it will just bury other information.
Actually, bullet point lists are really great for some important highlights, too.
- They’re memorable.
- Easy to digest.
- And, if I do say so myself, very appealing to see in a text.
Not sure about anyone else but, personally, I always head straight for the bullet point lists in any type of content I’m looking at.
6. Fluency and Natural Language
One of the best things about reading blog-style content is the language. It’s conversational. Like somebody is telling me about everything they’ve learned about their new interests. Even the more technical topics are written with a slight casual tone for relatability and comfortability.
Reading your text out loud to yourself is a good way to see if it flows naturally or not. If it doesn’t, you can try re-phrasing sentences or using words that are more colloquial.
7. Consider Mobile Users
Mobile users actually make up more than half of internet traffic which means your content needs to be planned to them, too. The design and layout needs to be suitable for anyone who’s using their mobile because space is much more limited.
A clutter-free approach is most ideal here. This also guarantees that you have point number one checked! Clutter-free often means short and sweet. Concise and to the point.
Speaking of, a table or chart would be perfect for mobile users. With all that limited space, any glaring white space of nothing could be filled with graphics or something visual. Graphics with a purpose, that can clear up the clutter of a paragraph.
Ironically, I think I broke some of those rules myself whilst creating this post. Not all of my sentences are short, some of them are definitely wordy. Unnecessarily so. But that’s also how I talk. I’m more of a short-story-long than long-story-short kind of person.
But hopefully, you can very clearly see the vision. If you’re struggling with your own content and the best way to make it appealing, just get in touch!
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