If you’re not getting enquiries through your website, you’re not alone.
As a digital marketing agency, we often get businesses contacting us to tell us they’re not getting any enquiries even though they’ve spent a lot of money on a shiny, new website.
And this is because having an amazing website is utterly pointless if people cannot find it on search engines. To get enquiries through your website, it needs to be ranking on Google and other search engines.
In this blog, we’re going to provide our tips on how you can gain more enquiries by improving and optimising your website to rank higher on search engines.
Focus On Keyword Research
Only a website that’s well-optimised for search engines can gain organic traffic, which then leads to enquires.
However, before you can start optimising your website for search engines, you need to find out which terms and phrases people are using when they’re searching for your product or service. This is known as keyword research.
Once you’ve identified relevant keywords and phrases, you can then consider the search volume and competition.
Using a free online tool such as SE Ranking, you can find the search volume of a keyword/phrase, which is an estimated figure giving you an idea of how many searches that keywords/phrase will get in a month. By analysing your keywords, you’ll quickly pick up on which keywords you have a higher chance of ranking for.
Long-tail keywords, for example, are less popular but still get a good amount of traffic and will give you a good chance of ranking higher.
Optimise Your Existing Content
To get your website ranking on search engines, it needs to be properly optimised. A huge part of optimisation is strategically placing keywords and phrases within your website.
At the very least, each webpage should include a main title (known as an H1), which features a keyword or phrase as well as subheadings (known as H2’s), which also feature keywords/phrases.
The keyword should also be strategically placed in the first paragraph of text as well as in the alt text of each image on the page. Plus, you should add some keyword tags, some internal links to other relevant pages on your website and some external links to back up what you’re saying (particularly in a blog or article).
Add New Content Regularly To Gain Enquiries Through The Website
If you take anything from this blog, let it be this: a website is never finished. Ever. It is an ongoing process that needs updating regularly in order to be successful.
If you want to gain enquiries through the website, you need to be adding fresh, evergreen content regularly – more than once a week if possible!
Having a blog is a simple way to add quality, informative content to your website and is a sure-fire way to help you rank higher on search engines. Plus, Google loves different types of content, so, aim to include everything from images and infographics to videos and podcasts.
Extra Tip: Regularly adding positive reviews and testimonials demonstrates that your website it trustworthy; this is as important to Google as it is to your potential customers!
Improve The User Experience
Having a positive user experience is essential for the success of your website. If your website is slow, hard to navigate, messy and unresponsive, potential customers will leave pretty quickly!
Studies show more than 40% of people exit a website if it takes more than 3 seconds to load.
Each page of your website along with images and videos should load quickly, regardless of the type of device or browser being used.
Your website should also include a simple drop-down menu and search bar so users can find exactly what they’re looking for. Having a site map and internal links within the text are also effective ways to improve ease of navigation.
Ensure Your Website Is Mobile-Friendly To Gain Enquiries Through The Website
In 2018, mobile-usage reached an all-time high. In fact, by the end of last year, 57% of all organic search engine queries were carried out on mobile devices. And that figure has only increased in the past year.
Because so many people are using their mobile phone and other devices, such as tablets, to search the web, it’s essential that your website is mobile-friendly. Your website should be responsive, which means it responds to the device it is being viewed on and will automatically size to fit the screen.
If your website is not mobile-friendly, you will have a high bounce rate as users will leave your website immediately and head to one of your competitors.
You can use free online tools, such as Google Analytics, to see how many visitors are using their mobile phone to access your website.
Tell Search Engines Who You Are
Search engines, such as Google and Bing, have their own type of business directory. They want to provide their users with current, up-to-date information regarding businesses and organisations.
Registering your business with these search engines will make it easier for people to find your business and will increase your chances of ranking higher.
You can register your business with Google by creating a Google My Business profile and you can register your business with Bing by creating a Bing Places For Business profile. Think of these profiles as online business cards, which feature the essential details of your business including contact details, opening times etc.
You can also establish your business on search engines by signing up to online business directories (even the Yellow Pages has gone digital!).
By listing your business on online directories, you are telling search engines that your business is trustworthy – and giving your website a better chance of ranking.
Include Clear Calls To Action To Gain Enquiries Through The Website
Having calls to action on your website is important as they provide a contact option for potential customers, regardless of what they want. For example, someone may just want more information about your services, whereas someone else may want a direct quote.
Your Calls To Action should be in prominent spots on popular landing pages and should be tracked using Google Analytics. Try various types of calls to action and see which ones work best for your website. Popular calls to action include:
- Get In Touch For A Quote
- Download Our Product Brochure
- Book A Free Consultation
- Sign Up For A Free Trial
Put Contact Details In Header
It’s simple, if your telephone number and email address are in your header, a potential customer will be able to find your contact details easily regardless of what page of your website they’re on.
Get In Touch And Let Us The Hard Work For You
Optimising and improving a website takes a lot of time and effort. If you’d like someone else to do the hard work for you, get in touch.
Here at GrowTraffic, we’re experts in all things digital marketing and SEO. We can do everything researching keywords and writing content to onsite optimisation. We’ll have your website search engine ready in no time! Oh, and we’re really friendly!