So you’ve employed an SEO Copywriter to start producing blogs for your website in order to boost your website’s traffic, and thus get you more new customers.
Good move; you’re already on the right step to grabbing those top rankings for your keywords on Google!
But how can you tell if the blogger you’ve employed to write your blogs is any good? Well, luckily for you, there are a couple of key benchmarks that will help you tell whether your SEO Copywriter is da bomb, such as whether or not your blogs are uploaded on time, whether the spelling, grammar and punctuation is correct, and whether your copywriter is writing about the type of subjects that will interest your audience.
To make it even easier for you, GT is here, as ever, with all the answers you’ll ever need to all your blogging questions. So, if you’ve just taken on a new blogging copywriter and you want to make sure they’re doing things right, then check out our top five tips on how to tell if your blogger is any good.
Why Do I Need To Get A Good Copywriter For My Blogs?
It’s a very good question. Surely, in this day and age, all that matters is that you get some copy – any copy – up onto your website. There’s so much bad content out there on the internet, that surely a bit more from me won’t matter, right?
As I highlighted in the blog post I wrote last week, entitled ‘What’s The Point Of Blogging’, blogs are fundamental to the success of your website. And what’s more, the content you’re producing for your website needs to be of top quality.
Remember; your blog is a reflection of you as a company. If you stick up crap blog posts that are poorly researched and badly written, that instantly tells everyone who reads it all they need to know about your company.
What’s more, search engine algorithms are getting much more sophisticated now at telling good copy from bad copy, so if you’re going to go to all the effort of bothering to publish a blog on your website, you need to make sure it’s a good one. Otherwise it might come back and bite you in the bum.
Top Five Ways Of Telling If My Copywriter Is Any Good
But if you’re not a blogger or a copywriter yourself – if SEO is a totally alien world to you – then how can you tell whether or not the person who is writing your blogs is doing a good job? They could be churning out any old rubbish and you wouldn’t know the difference.
Well, we’ve put together these top five tips to help you decide whether or not your copywriter is any good, or whether you need to think again about who you’ve hired to do this very important job.
In fact, these are the very criteria we use on our own in-house and freelance Copywriters, so this is how we know that anyone who writes a blog for GrowTraffic or our clients is a top-notch copywriter. We wouldn’t have it any other way.
So, before you renew that contract with your copywriter, ask yourself the following five basic questions;
1. Have they uploaded the blog post on time?
It seems like a little thing really, but it’s the first, most obvious question to ask yourself.
For one thing, it’s crucial that anyone you employ needs to be able to work to a deadline, so naturally, if you ask someone to deliver you a blog post every week on a Friday, you should get a blog post every week on a Friday.
However, it’s also important for SEO reasons (which I won’t go into here) that, once you have started to publish a blog post weekly, fortnightly, monthly (whatever it may be), that you continue to do it at the same pace, on the same day each time.
Hence, if your copywriter is not able to deliver the work when requested, it’s a sure sign they’re not the copywriter for you.
What’s more, just as a further note; a good SEO Copywriter should also be uploading the blog post for you too, not simply writing it. They should be optimising it as they upload it and publishing with appropriate graphics too. If they’re not, I’d question what you’re getting for your money.
2. Are the spelling, grammar and punctuation correct throughout the blog post?
Again, it’s such a basic thing to get right, which is precisely why, if your copywriter isn’t meeting this bar, it’s time to give them the heave-ho.
For one thing, they are a copywriter; writing is literally their living. If someone who makes their money writing English can’t write in English, then they quite simply shouldn’t be allowed to continue. (I’m not saying you need to exterminate them or anything, but you equally don’t have to have them taking your hard earned cash for sub-standard work).
Secondly, in the day of spell- and grammar checkers, there is simply no excuse for it. Here at GrowTraffic, we have a VERY low threshold for poor grammar. And rightly so in my opinion.
OK, typos and genuine mistakes do happen from time to time, that’s only human. But if your copywriter is constantly delivering you work with poor grammar, spelling, punctuation and syntax, get rid.
3. Have they chosen the subject/keyword with care?
This is really the key to good SEO copywriting; the whole purpose of it is to improve your rankings for certain keywords, so the things that your copywriter should be blogging about should be based around the keywords you’re trying to target and the target audience you’re trying to reach.
Admittedly, we return to the point that no copy is wasted copy; anything that you publish on your website will help to improve it in the long run (within reason, that is!). However, if you want to actually get some bang for your buck (which you do), then you need to be blogging about the right things.
A good copywriter should be planning out the keywords your business should be targeting, who your target audience is, what else is being published and read online about your industry etc. and then pulling together a content calendar based around all of those factors. If they’re not – or worse, if they’re just writing purely about you and your business – then they’re wasting everyone’s time.
4. Are they linking to other pages/posts on your website and to other websites in the blog post?
This is crucial; one of the primary functions of a blog is to demonstrate that you are an industry expert and that the content you are uploading to your website is relevant to you and the things you do. Basically, you’re not just churning out any old tat, you’re churning out content that further validates your position as an industry expert; it shows that you are aware of other content being published online about this subject right now, and it shows that you are expounding on things you’ve already touched upon in the rest of your website. In short, it’s all got to be related.
And how do search engine algorithms judge this? By how many times you reference other web pages, both on your own website and on other people’s. It’s all about the links, baby.
Every blog post needs to have at least one internal link to another page on your website (although it should be more, because every post should at least link out to your Contact Page) and, if possible, have one external link to another web page.
Bear in mind though, it’s not always possible to do this one, and a blog post should not be sacrificed just because it doesn’t have any external links in it. But, as long as your blogging canon on the whole has a good mix of internal and external links, you’ll be ok.
So, if your copywriter is neither linking within the blog posts, nor putting in the links when they’re uploading the piece, then they’re not fulfilling the basic criteria of a blogger. And you know what I’m going to say about that!
5. Are they promoting the blog posts elsewhere on the internet?
This is the last step of blogging, but the one that so often gets forgotten. You have no idea how many businesses we come across who are publishing blogs on their websites and then doing absolutely nothing else with them.
What’s the point?
Again, I return to my caveat that regularly publishing fresh content to your website will always be beneficial, even if you never then share those blog posts, but you’ve gone to all the effort of writing them, you might as well at least shout about them and use them as a means of getting new visitors to your website. Why wouldn’t you?
So, once your blog post has been published, you need to be sharing it out to anyone and everyone you can. And that means Facebook, Twitter, LinkedIn, your email newsletter…literally anywhere and everywhere.
Hence, blogging is a three step process – write the blog, upload the blog, promote the blog. If your copywriter isn’t do all three stages for you, then I’m not entirely sure what their worth is to you as a business.
Unless, of course, you’re paying them peanuts for their services. In which case, if you’re paying £30 for a blog post, I would thank your lucky stars that you’re getting anything at all. You pays your money and you takes your choice.
Looking For A Good, Reliable SEO Copywriter To Write Your Blog Posts?
If you’re looking for someone reliable and reasonably priced, who can write you good, well-optimised, relevant blog posts for your website, then look no further.
GrowTraffic have been blogging for our clients for many a year now and our results are proven every time. Plus, our prices start from just £100 a blog post.