Whether you’re in the crowd that believes that guest blogging is a waste of time or if, like us, you see it as an essential part of a thorough marketing strategy – this blog is here to dissect the concept. When bringing up the topic of guest blogging to a room full of marketers, you are bound to receive mixed reviews. Many don’t believe in the power of guest blogging due to the lack of knowledge that is needed to implement this type of strategy successfully. This GrowTraffic blog aims to explore how you can use guest blogging and outreach to build relationships with other industry thought leaders and expand the reach of your content.
Let’s dive straight in.
What Is Guest Blogging?
Before we jump into how we successfully implement guest blogging and outreach into our marketing strategy, let’s dissect what we mean when referring to guest blogging.
Producing guest posts – or guest blogging as it is more commonly known does what it says on the tin. It refers to the process of writing content as a guest, for another site that isn’t your own.
Appearing as a guest author on another authoritative site in the same sector isn’t just beneficial for your SEO but also for your position as an industry thought leader.
Guest blogging and outreach can be brilliant for a number of things including building your profile, raising brand awareness and driving traffic to your site. But how? Let’s explore specifically how you can use this type of outreach to build relationships and expand reach.
How To Successfully Use Guest Blogging
Guest blogging can host so many benefits for your SEO and your brand – if it’s done right. There are a few tips that we think are best to follow if you want to use guest blogging as a way to build relationships with other industry thought leaders and expand the reach of your content.
1. Choose topics that are beneficial to you
One of the key aims of guest blogging is to drive traffic back to your website and expand the reach of content that is relevant to you. When searching for blogs to feature on be sure to go for industry specific blogs to yourself, that way you can ensure that your content will be seen by your target audience.
It’s important not to focus too heavily on the publication as opposed to the content – write content that will enable you to reach your goal whether that be more traffic to your site, expanding reach or strengthening relationships with other industry leaders.
2. Find reputable sites
Make sure when on your search for guest blogging sites that you only publish your content on sites that are reputable. Look for DA scores higher than your own websites and we advise you to stay away from sites whose spam score is over 3%.
You can check a site’s DA and spam score here.
3. Conduct thorough outreach
Pitching is probably one of the most crucial ways in which you can feature on other blogs, and arguably the key way in which you can build relationships with other industry thought leaders. Gain an understanding of their style of writing, their existing blog titles and the kind of topics they discuss before pitching.
Doing this type of groundwork shows the editor of the site that you are willing to add value to their site, and for this to be a reciprocal relationship. This is the most important way to strengthen those ever important relationships with others in your sector.
Guest Blogging With GrowTraffic
At GrowTraffic, outreach and guest blogging is a key part of the strategy we provide for our clients. We believe that in order to further expand the reach of great content, it needs to leave the confinements of your own website.
The top tips we have shared in this blog are a great place to start when it comes to building relationships and expanding reach through guest blogging, but if you find you need some more support – turn to the experts!
If you would like to discuss guest blogging and outreach with a member of our team, get in touch!
You can speak to us by calling 0161 706 0012 or emailing firstname.lastname@example.org.