As a business owner or digital marketer, the terms “retargeting” and “remarketing” probably aren’t alien to you. You may have heard these terms being thrown around in the world of online advertising. Retargeting and remarketing techniques can be really powerful when it comes to reconnecting with visitors who have shown interest in your content in the past, but how do you do it? In this post, I will explore how you can use retargeting and remarketing techniques to bring back visitors who have interacted with your content in the past.
Understanding Retargeting and Remarketing
Retargeting and remarketing are online strategies intended to bring back users who have previously interacted with your content but didn’t complete an action like making a sale, signing up or filling out a form.
These techniques display targeted ads to these users as they browse the web or use social media platforms in an attempt to drive them back to your website.
Retargeting focuses on bringing back visitors who have left your site without converting, remarketing however, uses a strategy that includes re-engaging users across various channels, not just through traditional display ads.
The Benefits of Retargeting and Remarketing
Both retargeting and remarketing offer a range of benefits for your business.
Increased Conversions: Retargeting and remarketing both have a track record of increasing conversion rates. This is through re-engaging users already familiar with your brand and products.
Enhanced Brand Awareness: Showing ads to past visitors keeps your brand at the forefront of users’ minds, making it more likely that they’ll choose your products or services when they’re ready to make a purchase.
Precise Targeting: These techniques are helpful for bringing back customers you know are interested in your company. With retargeting you are able to segment your audience and tailor your ads to specific user personas, delivering more relevant content.
How Can I Use Retargeting And Remarketing Techniques
If you are wondering how can I use retargeting and remarketing techniques to bring back visitors who have interacted with my content in the past? This part of the blog is for you, let’s explore how you can implement these techniques.
Set Clear Objectives: Define goals, whether it’s increasing sales, sign-ups, or engagement.
Segment Your Audience: Segment your audience based on their past interactions with your website. Create specific retargeting campaigns for each segment.
Create Engaging Ads: As with any kind of content, ad content is no different when it comes to the importance of being helpful and engaging. Create compelling ad content that addresses the pain points or needs of your target audience.
Choose the Right Platforms: Using the platforms that align with your audience’s preferences and habits, whether it’s Google, Facebook, or Instagram, is crucial for targeting the right people.
Optimise Landing Pages: It is one thing to create compelling ads, but it is really important that the landing page your visitors arrive at is equally as engaging. Ensure that the landing pages users are directed to are relevant and well optimised for conversions.
Combining Retargeting and Remarketing
To get the most out of your efforts, combining retargeting and remarketing techniques is really impactful.
Use retargeting techniques in order to bring back visitors who left your site without converting, and use remarketing to engage past visitors across various channels, including email, social media, and display advertising.
How Can I Use GrowTraffic To Support My Retargeting And Remarketing Techniques?
At GrowTraffic, we do exactly that, grow traffic!
Our marketing efforts revolve around attracting new customers and bringing back those who have already visited your site! That’s where we utilise retargeting and remarking techniques!
It is no secret that retargeting and remarketing are valuable tools for reconnecting with visitors who have interacted with your content in the past. Working alongside our digital marketing experts at GrowTraffic, implementing these techniques can increase conversions, build brand awareness, and host a whole array of other benefits.
If you want to know more about how we can help you implement retargeting and remarking techniques, feel free to get in touch with our team!
You can call us today on 0161 706 0012 or email info@growtraffic.co.uk.
