How Can I Use Video Content, Such As Vlogs And Live Streams, To Connect With My Audience In A More Personal And Authentic Way?

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How Can I Use Video Content, Such As Vlogs And Live Streams, To Connect With My Audience In A More Personal And Authentic Way?

You may have noticed recently that our blog posts are diving into some pretty meaty questions. The reason for that – you’re asking ‘em! We are delving into some of our frequently asked questions about content marketing, the digital world and of course the realm of SEO. In this post, I am to answer the following question – ‘How can I use video content, such as vlogs and live streams, to connect with my audience in a more personal and authentic way?’

Before we jump into the how to, let’s first explore video content in a little more detail. With the rise of the popularity of video content, including vlogs and live streams, thanks to platforms like TikTok – creators have a unique opportunity to connect with their audience in a personal and authentic way.

More and more people that we speak to at GrowTraffic, especially the younger generations, interact with video content more than any other form of content, so it is no surprise that since 2019, we have seen a staggering 93% increase in the use of video content in sales and customer conversations.

If you’re not talking about video content and making room for it in your marketing strategy, you really are being left behind. It is no secret that connecting with your audience in a personal and authentic way can be the one thing that turns them from a member of your target audience to a paying, loyal customer. 

Let’s explore how video content, like vlogs and live streams, can be a useful tool to connect with your audience in a more personal and authentic way.

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Using Video Content To Connect With Your Audience In A More Personal And Authentic Way

Vlogs and live streams are really useful forms of video content if connecting with your audience more authentically is your main goal – but how?

Showcasing Authenticity With Vlogs

Vlogs provide a platform for creators and business owners to share their day to day experiences, thoughts, and emotions. Trust me, you may think that your everyday routine is boring, but someone out there will find it engaging! Don’t be afraid to showcase the backstage moments of your life, work, or creative process. Viewers appreciate the raw and unfiltered moments that make you relatable.

Engaging Your Audience In Real Time with Live Streams

Live streaming takes authenticity to the next level by allowing real time interaction with your audience. Whether it be a Q&A session, sharing live updates, or simply engaging in conversation, live streams create a sense of immediacy. Responding to comments and acknowledging your audience in real time demonstrates that you value their input and want to create a more personal connection.

Sharing Personal Stories

Humans are naturally drawn to stories, and sharing personal anecdotes can create a powerful connection. Use video content to narrate your journey, challenges, and successes. By opening up on a more personal level, you allow your audience to see the person behind the content, fostering a deeper connection and making you more relatable and authentic.

Encouraging Audience Participation

Inviting your audience to play an active role in your content creation process through video content like live streams can further deepen that personal connection. Ask for their opinions, suggestions, and feedback. This not only makes them feel valued but also creates a collaborative environment.

Consistency Builds Trust

Consistency is key with any form of content marketing when it comes to building trust with your audience. 

You can find out how a content calendar can help with this here.

Establish a regular schedule for your vlogs and live streams, so your audience knows when to expect new content. This pitches you as a reliable figure within your industry, developing that all important trust.

Creating Video Content With GrowTraffic

In the realm of content marketing, video offers a powerful medium to establish a personal and authentic connection with your audience. 

By incorporating vlogs and live streams into your strategy you can create a community that feels connected, engaged, and invested in your journey, enriching the authentic connections you make with your audience.

With all that being said, we understand how tough it is to keep on top of a throughout and in depth content marketing strategy – so why not leave it to the experts? If you would like to learn more about how video content can be useful to you, and how we can help, feel free to reach out to a member of the GrowTraffic team.

Call us today on 0161 706 0012 or email info@growtraffic.co.uk.

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