SEO (Search Engine Optimisation) can benefit your business as it is a cost-effective method of naturally increasing visibility for your website through ‘organic’ search and user experience. The higher it ranks on the SERPs (Search Engine Results Pages), the more credible your website becomes.
Organic searches are made by users with intent, usually looking for a targeted answer to a question. If your website can provide the answer to their question, the user will have a positive user experience which helps to build your credibility.
What Is A Positive User Experience?
A positive user experience refers to a happy user. A user asked the search engine a targeted question and your website showed in the SERPs, providing the answer they were looking for. So the user visits your page and they’re happy with the information they find, they are then more likely to subscribe to your page.
There are very controllable measures to making sure visitors have a positive experience whilst on your website. It’s all about making sure the experience is easy and painless for any visitors, so that means focusing on the needs of the visitors. If your website has a specific demographic, make sure it’s targeted toward them.
What Relation Does That Have To SEO?
The longer a user is subscribed, the more recommendations they’ll give to their family and friends about you. But why is that great? A lot of people rely on previous user experience to determine whether they want to convert, too. So the more times they recommend your brand, the higher pull you have with potential new customers.
More customers equals more clicks and visits to your website. This builds the digital traffic to your website organically which, over time, marks your webpage as a trustworthy source because of the many users visiting your website and staying on the page.
What Does This Mean For My Business?
This means that your business will potentially expand the target audience and therefore bring in more takings. Keep in mind that SEO is completely free. You choose if you spend and how much.
It will also create a long-term and wider awareness of your brand and that is super beneficial to your business. Why? It’s all about the customers. If a customer has been aware of your brand for years in comparison to weeks, the easier it is for them to trust you. Customers will only become customers if they trust your business.
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