So, you’re wondering if SEO can help your business? Well, rest assured, you’re not the only one! Every business, both big and small are aiming for a successful online presence, and without an effective digital marketing strategy that includes SEO, your business is likely to be left behind.
SEO is an integral part of digital marketing and can create a world of opportunities for your business. In fact, there are a number of ways to increase your business’ online presence, but not many of them come close to the power of SEO.
First Things First, What is SEO?
In simple terms (because it really is quite simple!), SEO stands for Search Engine Optimisation and is the process of optimising a website’s content in order to rank higher on search engines such as Google, Bing and Yahoo.
If done correctly, SEO will improve both the volume and quality of traffic to your website from a range of search engines. Successful SEO will not only attract people to your business’ website, but it will also encourage them to take the right actions once they are there.
Why is SEO So Important?
In today’s digital era, it will come as no surprise to you that 9 out of 10 people use the internet to shop (and for pretty much everything else).
Gone are the days of customer loyalty and high-street browsing, instead, the number one starting point for consumers is search. And it goes without saying that if your website does not appear on the first page of any search engine, then it’s practically invisible to the world.
So, it’s very important to have a strong online presence if you want to grow your business. That is where SEO comes in and luckily for you, we happen to be experts in all thing’s SEO!
Improving Search Engine Ranking
Organic search is a vital part of a website’s performance. And with the competition in any industry scrambling to be noticed, it is important to ensure that your business’ website is ranking high on every search engine.
SEO enhances your online presence by improving where your website ranks. This ensures that your business’ website is visible to potential consumers who are organically searching through Google and other search engines.
Search engine ranking is particularly important for new business who are trying to get on the map.
Enhancing Brand Awareness
Ranking higher on popular search engines will inevitably lead to an increase in visitors to your business’ website, particularly if you are ranking higher on multiple keywords.
Then, much like the domino effect, this steady increase of visitors to your business’ website will simultaneously enhance your brand awareness. SEO is an incredibly reliable tool for increasing brand awareness in your targeted industry.
Building Trust and Credibility
A consumer needs to feel like they can trust your business before they purchase your product or service. Trust and credibility cannot be built overnight, however, they can be achieved with successful SEO.
SEO is key when creating a strong foundation for a professional website that is clean and user-friendly. Not only that, but SEO also ensures that your business’ website includes vital elements such as quality backlink profiles and optimised on-page content.
Having a trustworthy website and online presence, will help turn traffic into conversions.
Increasing Traffic and Conversions
As we know, the whole purpose of digital marketing is to promote a business to its potential consumers and increase revenue and sales. What some of us don’t know, is that SEO plays a vital part in this.
SEO will specifically target potential consumers who are interested in your business and then drive them to your business’ website. This will boost the organic traffic to your website and will also increase the conversion rate; meaning potential consumers turn into customers.
Creating a Better User Experience
As any SEO expert will tell you, there is more to SEO than keywords and backlinks. A large part of SEO is developing a user-friendly website.
A quality user-friendly website is important for two reasons; enhancing the consumer’s experience and ranking higher on search engines.
It’s helpful to keep in mind that Google and other search engines are more likely to send users to user-friendly websites than slow, poor-quality websites.
Engaging With Consumers
Regardless of what industry you happen to be in, consumer feedback and interaction is always useful. Optimising your business web page and/or blog puts you in a far better position to efficiently engage with consumers.
Engaging with customers allows you to gain valuable insights and feedback which can then be used to further develop and improve your business.
Achieving Long-Lasting Results
Traditional marketing methods such as printed brochures and radio advertisements are all fabulous in their own way, however, they are all time sensitive. This means that if you don’t see results within a short time frame, there isn’t much chance of seeing results at all!
One of the many reasons why SEO is so special is that is creates long-lasting results. So, if you put the effort into continuously optimising your website content, you are sure to see continuous results.
Book a free SEO consultation!
SEO is critical to your business’ web presence and a good SEO strategy can be extremely effective in helping your business grow and achieve its goals. So, what are you waiting for? Contact us to get the SEO ball rolling!
To book a free consultation and find out how you could benefit from the services provided by our SEO agency, simply complete our contact form now contact us today.