The car- purchasing journey that everyone has to go through is quite complex, with many different ways that you can purchase them. But the question for this blog post is how car dealerships can use SEO to sell.
We know that this journey starts with all consumers looking for a new car by searching on their chosen search engine. This is why online business is first found through these search engines, so this should be a top priority.
What Is Car Dealer SEO?
SEO, or what is known as search engine optimisation, is the way of optimising the car dealership’s website for all search engines so they can get found a lot quicker for the information related to the search and the different kinds of models and services that they can offer.
SEO includes various optimisations to help all of these dealerships rank higher in the overall search results, such as Google. So that they can attract an increased number of visitors to their website and the end goal be that they buy a car from them.
Why Is Car Dealer SEO Important?
A report from Google found that someone looking for a car can include over 900 interactions.
Car dealers should use SEO to sell when it is time to find the kind of dealership right for them and the vehicle they want to purchase; they will find this information on Google, a search engine.
Also, if you don’t watch this carefully enough, you will likely miss out on that sale.
SEO For Car Dealerships And What You Need To Know?
Unfortunately, this isn’t the case as currently, in 2022, many of these car dealers are not doing that great with SEO, all because the people that do this haven’t recognised that it is about a car showroom.
The only thing that matters with a car dealer is how your homepage looks on Google and if it ranks well.
What are some of the steps to consider?
- Having the number one spot
This kind of step, you should already know about. We want to ensure that you are number one on the car dealer’s website.
If this isn’t the case, you can.
- Ensure that all of the correct details are displayed.
- Use keywords that link to the dealership.
- Include a video of the latest models on the website
- Optimise your Google my business
Google my business is the liquid gold of SEO. Car dealers have realised that over 80% of their customers come from a particular mile radius near the dealership, so take advantage that they could be close to your location and that everything is up to date.
- Claim all of the suitable social profiles
Regarding how car dealerships should use SEO to sell, having a significant social media presence across all platforms is essential in digital marketing.
Not only does it help with the credibility of your business and also helps your SEO, but it can also provide an additional boost for your marketing about the latest models and deals.
Tips For Dealerships Dealing With SEO?
- Optimise your website for all of the relevant key terms that can rank in the suitable search engines
If you want your car dealership website to appear relevant and right at the top of all search results, add the popular keywords to all your site pages.
If you want to see some success with the dealership’s SEO, you need to find the right keywords and include them on your site. With this approach, you will drive way more traffic to your site and the dealership.
- Claim your Google my business profile listing that can help drive local leads
To help your local dealership with this, you need to claim your Google my business profile listing.
By filling out your Google my business profile for the dealership, you can help them to appear more in the known local search results; this will help you to drive more qualified leads.
- Ensure that your site is fast, so users don’t leave your site.
When users want information on the latest cars, they want it fast and ASAP.
To ensure that your site ranks at the right level in your search results, you need to make your site as fast as possible.
- Make sure your website is available for all mobile users to provide a positive user experience.
When working on the SEO for your dealership, you must ensure that you have an option for all mobile devices.
If you don’t have this option, you are less likely to rank high in these search results.
- Create great content to present yourself as a trustworthy car dealership expert
If you want to get the most out of being a car dealer and using SEO to sell, you need to also add the prospect of content marketing to your primary plan. Content marketing and SEO are the perfect team to keep your ranking results high.
How Car Dealerships Should Use SEO To Sell