Over the past few years, content marketing has dramatically changed. Or we can say that it has transformed the way businesses interact with their customers. Traditional marketing or advertising methods are no longer effective if you do not offer a characterised content marketing strategy. Today prospects are in search of strong information that helps them make good decisions. Most of the consumers search products and services online before making a purchase. According to one study, 75% of prospects prefer to learn through blogs or articles instead of advertising messages.
Importance of content marketing:
There was a time when people use to target tv ads to get their message in front of public. But now the scenario has totally changed. Due to the advent of internet and social media, consumers are responding less to the traditional marketing techniques. Content marketing is one of the effective technique that helps businesses or companies to attract prospects and grow their bottom lines. It showcases your subject matter expertise, build customer relationships and gain trust by highlighting important topics that influence your target audience. Content marketing is not a novelty, but it is a necessary step that benefit you in a number of ways. Here are some reasons why content marketing is important and how it can benefit you:
It adds value: To convince potential buyer you need to give them something significant in return. This is the place where content marketing comes in. Every business, whether it is B2B, B2C, solopenuer or non profit need competitive content that helps build its audience and drive traffic. By creating effective content marketing strategy, a business not only provides exclusive access to its information, but it also makes your website worth returning for prospects.
Generating content Improves ranking: Content is the king. It is a roadmap that surely provides success in your every marketing objective. It generates leads, improve search ranking and increase sales. This is so because the consumers of present days are very tech savvy. They quickly turn to Google to obtain the solution of their problems. The best opportunity to reach new consumers is to list your business well in the Google rankings and it is only possible when you have a good SEO plan. So, by utilizing content marketing you can improve your SEO and search engine rankings and keep people coming back to your site.
It builds a community of loyal prospects: Building a strong content marketing strategy means that you are giving a reason to your customers to trigger your website, to know about your business, to invest their time and money in purchasing your offerings. An effective content is a key building brand image and brand loyalty in front of your target customers.
How Blog Writing Benefit you?
In this fast pace world, it’s no longer enough for your business to have a website. The internet is a massive platform and the competition is getting intense day by bay. Where thousands of business competing with each other, you need a comprehensive strategy to make your business stand out from the crowd. And adding a blog to your website is the most valuable element for this.
Blog writing is turned out to be an important tool that businesses have to engage with customers and ultimately make their life easier. It is an easy, inexpensive way to attract more customers, drive traffic to your site and also to enhance your content marketing efforts.
Some best practices for Blog writing
Blog writing is fairly a new concept, but it is a proven technique that never loses its validity. If you are new in the world of blog writing than the following blog writing best practices and tips will help you build the plan in the most effective and efficient manner.
- Keep it simple:
In the recent digital landscape, customers make a snap decision. They don’t have enough time to read that long or complex blogs to know what you have. To make the impact you have to make your content simple, clean and concise. Try to convey your message in a few or call to action words. According to a marketing research it was revealed that prospects are more prone to trigger bog that offer clear and concise message rather than wordy or complicated verbiage.
- Don’t be a thief:
We all know that creating a worthy content is difficult and time consuming. To save themselves from the hassle, most people put duplicate or software generated content on their blogs. This unethical practice not only affect your search engine rankings, but it can also wipe you out from the competition. It is important to offer unique and quality content that can complement your marketing strategy and helps you in achieving your objectives.
- Special Content:
Exclusive information makes people to visit your blog and read what different you have about them. Obviously you don’t read an article that explains how to create a Facebook account, but you will definitely read a blog that will explain how to retrieve a deleted account with steps.
- Tone and Brand voice:
In every communication, tone is the sensitive element. While wriitng a blog try to keep the tone and brand voice in mind. Use polite, professional and cheerful tone rather than being rude or harsh as it will reflect the negative impact on your customers.
- Keyword Research
Keywords are the critical component of blog writing. It is a practice that helps to target your customers by using specific expressions or phrases. By using the keyword planner, you can generate and place the keywords that can relate to your content.