If you want your website to rank well on Google and other search engines, you need quality backlinks. But what is a backlink? And how do you successfully build quality backlinks for your website?
You’ve probably asked yourself these questions tons of times! And you’re not alone. Even the most tech-savvy people have questions regarding backlinks from time to time. In this blog, we’re going to try and answer your questions whilst leaving out the confusing industry jargon.
What Are Backlinks?
Often referred to as an external link or inbound link, a backlink is created when a relevant website links back to your website. For example, if you had a business that sold blinds and curtains, a home and garden website could link back to your website in their blog.
This basically tells Google that your website is trustworthy and relevant to the user search query. A few years back, Google revealed that backlinks are one of the top three ranking factors its search algorithms take into consideration.
What Can Backlinks Do For My Website?
To put it simply, building quality backlinks can help your website rank higher on search engines and increases the volume of organic traffic to your website. But there’s more to it than that (obviously!). Here’s how backlinks improve your website rankings:
- Provide Google With Signal Of Quality: When search engines, such as Google and Bing notice numerous trustworthy websites are linking back to your website, they take this as a sign your website is of quality and are more likely to rank it higher.
- Increase Traffic (Duh!): Obviously, if your website is ranking higher it will be gaining more traffic (and hopefully conversions). Aside from ranking higher, the actual referrals from backlinks can also increase traffic to your website.
- Increase Your Websites Domain Authority: Having quality backlinks demonstrates your website is relevant and trustworthy. Also, if the website featuring your backlink has a higher domain authority, Google will see it as being more reliable. Basically, the more backlinks you build with authoritative websites, the more chance you have of ranking well in search engines.
- Build Trust Through Online Relationships: When you link to websites and they provide a backlink to your website, users will see a connection. Users will then trust your website as it’s being endorsed on a website they already trust.
Backlinks vs Quality Backlinks
Before we share our tips for building backlinks, we must first highlight the difference between backlinks and quality backlinks.
There was a time when all backlinks were considered good for SEO. However, this meant for many years, webmasters were using shady techniques to build hundreds of low-quality backlinks. Eventually, Google became a whole lot smarter and began penalising websites that relied on spammy backlinks.
Today, low-quality, spammy backlinks can seriously damage your rankings. You should instead be focusing on building high-quality, relevant links from websites with high domain authorities. It takes longer and requires more effort, but we promise it will be worth it!
Our Top Tips For Building Backlinks
Now we’ve outlined what backlinks are and how they can help your website, let’s focus on how to build quality backlinks. Here are our top tips:
1. Set Out With The Motive To Promote Your Business
Rather than setting out to build backlinks, set out to promote your business instead. Aim to build positive relationships with relevant websites and businesses who have a similar target audience as your own. Building honest relationships is a great way to gain referrals and backlinks.
2. Understand What You’re Trying To Achieve
A brand new website will have a different objective than that of a 10 year old website. The way you go about building backlinks will vary depending on what you’re trying to achieve. For example, if your domain authority is 40 and you’d like to improve it, it wouldn’t make sense to reach out to a website with a DA of 10.
3. Be Patient
Building high-quality backlinks is a time-consuming task. It requires finding reputable websites that are trustworthy and relate to your product or service, reaching out to them, building a rapport and then writing a guest article in line with their preferences.
Some people will ignore your efforts to reach out and others will completely reject the idea of a guest article. But keep going! It can take time but eventually, someone will be more than happy for you to contribute a guest article with a backlink to your website.
4. Find Relevant And Reputable Websites
When looking for websites that may accept guest articles, ensure they are industry-related and relevant to your product or service. This way Google will recognise the backlink as a quality link rather than a spammy link.
Also, this enables you to write a quality article about a topic you’re experienced in and allows you to reach out to your target audience.
5. Reach Out The Right Way
Before creating a good pitch, you must first understand what the site owners are looking for. Read around their website and get familiar with their target audience, topics and past blog posts. Some websites may even have a webpage about guest contributors/guest articles etc.
Once you’re familiar with the website and have an understanding of what the site owner may want, it’s time to start your pitch. Write a short, friendly email outlining how their website could benefit from a guest article. Express that your content will be relevant, accurate and well-written.
6. Write Great Quality
Regularly adding high-quality, evergreen content to your website that’s relevant to your industry is an effective way to gain organic backlinks. Other authors and bloggers will come across your content when writing their own and will link back to it.
Similarly, writing seasonal content and publishing it well in advance gives other authors and bloggers the opportunity to find your content and repost it on their website whilst the content is trending.
7. Consider Infographics
The internet is crammed with content. So, don’t be afraid to shake things up a little by creating different types of content, such as infographics! Users love visual content and authors/bloggers love including visual content in their posts (or linking back to it!). Infographics are informative, easy to read and simple to create, you can’t go wrong.
Get In Touch
If you’d like more information about building quality backlinks, or if you’d like some help with your SEO, get in touch. Here at GrowTraffic, we’re experts in all things digital marketing and SEO. And we’re really friendly!